#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business

Why That Worked – Presented by StoryBrand.ai

Published: Mon Dec 30 2024

AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author...

Summary

Summary of Podcast Episode #207: Jeff Woods—How to Use AI as a Strategic Partner to Grow Your Business

Podcast Information:

Title: Why That Worked – Presented by StoryBrand.ai
Host/Author: StoryBrand.ai
Episode: #207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
Release Date: December 30, 2024

Overview: In this enlightening episode of Why That Worked, hosted by Donald Miller and co-hosted by Kyle Reed, Jeff Woods, author of AI Driven Leader, shares his expertise on leveraging Artificial Intelligence (AI) as a strategic partner to propel business growth. The conversation delves into transforming AI from a mere tool into a thought partner, enhancing strategic thinking, and unlocking unprecedented business opportunities.

Sections:

Introduction to Jeff Woods and His Journey (00:01 - 05:37)
- Background: Jeff Woods recounts his early career choices influenced by a pivotal piece of advice during his internship at UC Santa Barbara. Instead of asking what job to pursue, he was guided to seek skills that would remain valuable regardless of industry changes.
- Career Path: Starting in sales at Xerox, transitioning to medical device sales, and eventually partnering with industry leaders like Jay Papazan and Gary Keller, Jeff honed his strategic and entrepreneurial skills. His tenure as Chief Growth Officer at Jindal Steel saw the company's market cap surge from $750 million to $12 billion.
- Quote: “60% of the jobs that exist today didn't even exist in 1940.” – Jeff Woods [00:01]
The Turning Point: Discovering ChatGPT (05:34 - 08:19)
- Encounter with AI: In December 2022, Jeff was introduced to ChatGPT. Initially underwhelmed by its capabilities when used for routine tasks like writing emails, he realized the potential of AI as a strategic partner by redefining his approach.
- Strategic Shift: By focusing AI on high-impact strategic questions rather than low-value tasks, Jeff transformed it into a tool for enhancing decision-making and problem-solving.
- Quote: “I started thinking of it as a thought partner where I wouldn't ask it questions. I would give it my toughest problems and have it interview me to help clarify my thinking.” – Jeff Woods [07:01]
Overcoming Limiting Beliefs About AI (09:44 - 12:08)
- Common Fears: Jeff addresses prevalent fears that AI will replace jobs, emphasizing that AI is designed to enhance human capabilities rather than substitute them.
- Paradigm Shift: He advocates for a growth mindset, encouraging leaders to view AI as an enabler that frees them from mundane tasks, allowing them to focus on strategic initiatives.
- Quote: “I think this is the great liberator. I think this is going to give us a chance to return us to what makes us human.” – Jeff Woods [11:17]
Framework for Using AI as a Thought Partner (14:05 - 23:48)
- Communication with AI: Jeff outlines four critical ingredients for effective AI interaction:
  1. Describe the Task: Clearly articulate what you need.
  2. Provide Context: Offer detailed background information to guide AI responses.
  3. Assign a Persona: Designate a role for AI to adopt, enhancing its relevance and expertise.
  4. Ask AI to Interview You: Engage AI in a dialogue that deepens problem understanding and uncovers innovative solutions.
- Practical Application: Jeff shares a compelling case study where AI helped a manufacturing CEO restructure debt by generating non-obvious strategies tailored to Japanese corporate culture.
- Quote: “You have to describe the task, give it context, assign a persona, and ask it to interview you.” – Jeff Woods [16:54]
Real-World Use Cases and Success Stories (23:48 - 35:03)
- Debt Restructuring in Japan: AI provided strategic questions that led to actionable solutions, instilling hope in a business on the brink of bankruptcy.
- Project Management Enhancement: Jeff demonstrates how AI can streamline project tasks, exemplified by creating comprehensive contact charts for podcast outreach seamlessly.
- Board Meeting Optimization: By simulating board member personalities, AI enabled a CEO to preemptively address concerns, resulting in highly successful meetings and improved board relations.
- Sales Pitch Refinement: AI served as a tough sales partner, rigorously testing pitches and providing critical feedback that led to successful deal closures.
- Quote: “If you ask that question once a day, you will create awareness, take action, and continually improve your use of AI.” – Jeff Woods [22:38]
Key Takeaways and Actionable Steps (35:03 - 36:54)
- Adopt the Habit: Jeff encourages listeners to start with a simple action—placing a sticky note on their desk that reads, “How can AI help me do this?” This constant reminder fosters a proactive approach to integrating AI into daily tasks.
- Continuous Improvement: Emphasizing that AI interaction is a skill, Jeff advises consistent practice to become proficient, ultimately unlocking a plethora of business opportunities.
- Resources: Listeners are directed to Jeff’s book, AI Driven Leader, and his website, aileadership.com, for further guidance and resources.
- Quote: “If you focus on good communication ingredients, you will get a good result, and then it will just make you ask the question again.” – Jeff Woods [35:03]
Conclusion and Final Thoughts (36:54 - End)
- Empowerment Through AI: The episode concludes with a strong message of empowerment, urging business leaders to embrace AI as a partner that amplifies their strengths and strategic vision.
- Future Directions: Jeff hints at upcoming resources, including a newsletter and a new podcast, to continue supporting leaders in their AI-driven journeys.
- Quote: “All change starts with you as the leader. Start there, then look up, start looking at your people.” – Jeff Woods [36:16]

Notable Quotes with Timestamps:

“60% of the jobs that exist today didn't even exist in 1940.” – Jeff Woods [00:01]
“I started thinking of it as a thought partner where I wouldn't ask it questions. I would give it my toughest problems and have it interview me to help clarify my thinking.” – Jeff Woods [07:01]
“I think this is the great liberator. I think this is going to give us a chance to return us to what makes us human.” – Jeff Woods [11:17]
“You have to describe the task, give it context, assign a persona, and ask it to interview you.” – Jeff Woods [16:54]
“If you ask that question once a day, you will create awareness, take action, and continually improve your use of AI.” – Jeff Woods [22:38]
“If you focus on good communication ingredients, you will get a good result, and then it will just make you ask the question again.” – Jeff Woods [35:03]
“All change starts with you as the leader. Start there, then look up, start looking at your people.” – Jeff Woods [36:16]

Key Insights:

AI as a Thought Partner: Transitioning AI from a task-oriented tool to a strategic collaborator can significantly enhance decision-making and problem-solving capabilities.
Strategic Prompting: Effective use of AI involves clear task descriptions, contextual information, role assignments, and interactive engagement.
Overcoming Fear: Embracing AI requires shifting from fear of replacement to recognizing its potential to amplify human strengths and free up time for high-value activities.
Continuous Learning: Regular interaction with AI fosters proficiency, leading to innovative solutions and sustained business growth.

Conclusions: Jeff Woods’ insights underscore the transformative potential of AI in the business landscape. By reimagining AI as a strategic partner, leaders can unlock new avenues for growth, enhance operational efficiency, and foster a culture of innovation. This episode serves as a compelling guide for business owners and executives aspiring to harness AI's full potential, encouraging a proactive and strategic approach to technology integration.

Call to Action:

Start Today: Place a sticky note on your desk that asks, “How can AI help me do this?” to cultivate a mindset geared towards AI integration.
Educate Yourself: Read AI Driven Leader by Jeff Woods and visit aileadership.com for additional resources.
Engage and Experiment: Begin applying the four ingredients—task description, context, persona assignment, and interactive prompting—to your AI interactions to experience transformative results.

Embrace the future of AI-driven leadership and unlock your business's true potential by making AI an integral part of your strategic framework.