Why That Worked PREVIEW—A New Podcast You Can’t Miss

Summary

Podcast Summary: "Why That Worked PREVIEW—A New Podcast You Can’t Miss"

Podcast Information:

• Title: Why That Worked – Presented by StoryBrand.ai
• Host: Donald Miller
• Co-Host: Kyle Reed
• Episode Title: Why That Worked PREVIEW—A New Podcast You Can’t Miss
• Release Date: December 30, 2024

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Introduction to the New Podcast

In the inaugural preview episode of “Why That Worked,” Donald Miller announces the evolution of the "Business Made Simple" podcast into a fresh new format aimed at dissecting the success stories behind brands, trends, products, and campaigns. The new podcast, presented by StoryBrand.ai, seeks to unravel the strategies that propel certain ventures to massive success while others fade into obscurity.

Key Announcement:

“Starting January 6, the Business Made Simple podcast will be evolving into an all-new show called Why That Worked, presented by StoryBrand AI.”
— Donald Miller [00:03]

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Purpose and Vision

Donald and co-host Kyle Reed elaborate on the podcast's mission to explore the underlying reasons for various successes. They emphasize the value of understanding and sharing these insights not just for their personal growth but to provide actionable strategies for the audience.

Core Objective:

“Have you ever wondered why some brands, some trends, some movies, some products, some campaigns take off while others fade away, that is exactly what we're going to explore in this new podcast.”
— Donald Miller [00:03]

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Episode Topics and Frameworks Discussion

The hosts brainstorm potential topics for upcoming episodes, highlighting the importance of frameworks in achieving success. They delve into defining what frameworks are and how they serve as the foundational structure for executing successful strategies.

Defining Frameworks:

“I would define frameworks as rules and boundaries.”
— Donald Miller [02:56]

Further Explanation:

“It's a map that you can actually get your head around. Where you are, where we want to go, why we want to go there, how to get there.”
— Donald Miller [01:58]

Kyle Reed shares personal insights on discovering frameworks across various aspects of life and business, recognizing them as structured processes that enhance efficiency and effectiveness.

Personal Revelation:

“Whether it being being a dad, being a worker, being a better husband, whatever... it's just around a framework.”
— Kyle Reed [02:19]

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Practical Application of Frameworks

Donald illustrates the concept of frameworks by describing his personal workout plan, demonstrating how establishing rules and structures can streamline activities and ensure consistency.

Example of a Framework:

“The whole idea, even the idea of step one, put a calendar on your wall. Step two, figure out five different exercises with 10 reps and the weights...”
— Donald Miller [03:12]

He underscores the transformative impact frameworks have had on his career, particularly in transitioning from writing books without formal frameworks to developing structured approaches in consulting and marketing.

Career Transformation:

“I think every book I've written since then has been a framework.”
— Donald Miller [03:45]

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Conclusion and Upcoming Launch

Donald wraps up the preview by expressing enthusiasm for the new podcast’s potential to change listeners' perspectives on success. He announces the official launch date and assures existing subscribers of a seamless transition without the need for additional subscriptions.

Launch Details:

“The first episode drops Monday, January 6th, right here in this feed.”
— Donald Miller [03:30]

He encourages listeners to tune in for actionable insights aimed at fostering their own successes.

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Key Takeaways

• Purpose: "Why That Worked" aims to dissect and understand the strategies behind successful brands and campaigns.
• Focus on Frameworks: The podcast will emphasize the importance of structured frameworks as the backbone of successful strategies.
• Actionable Insights: Each episode promises clear, actionable takeaways that listeners can apply to their own ventures.
• Seamless Transition: Current subscribers of the "Business Made Simple" podcast will automatically receive the new episodes without needing to subscribe anew.

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Notable Quotes

• Donald Miller [00:03]:
  “Starting January 6, the Business Made Simple podcast will be evolving into an all-new show called Why That Worked, presented by StoryBrand AI.”

• Donald Miller [02:56]:
  “I would define frameworks as rules and boundaries.”

• Kyle Reed [02:19]:
  “Whether it being being a dad, being a worker, being a better husband, whatever... it's just around a framework.”

• Donald Miller [03:45]:
  “I think every book I've written since then has been a framework.”

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“Why That Worked” positions itself as a must-listen for entrepreneurs, marketers, and anyone interested in uncovering the secrets behind notable successes. With Donald Miller and Kyle Reed at the helm, the podcast promises to deliver insightful analyses and practical frameworks that can be tailored to various aspects of business and personal growth.

Transcript

[A]

Hey, it's me, Donald Miller. And starting January 6, the business made simple podcast will be evolving into an all new show called why that worked, presented by StoryBrand AI. If you have ever wondered why some brands, some trends, some movies, some products, some campaigns take off while others fade away, that is exactly what we're going to explore in this new podcast. Each episode of why that Worked, we'll dive into the strategy behind the biggest successes of all time. We're gonna break it all down into clear, actionable insights that you can understand and use if you want something to work. The first episode, we talk about frameworks. Here's a sneak peek. Kyle Reed. The first episode of the why that Worked podcast is upon us.

[B]

We're here on an awesome brand new set.

[A]

Yeah. One of the reasons we're doing this podcast and talking about best practices and why things worked is just because you and I are always having these conversations.

[B]

One of the things we realized is in these conversations about why things worked, that there's a lot of value in these conversations that. Yeah. Not just for me and you, but for other people to hear as well. You know, some of the things I've already written down as some ideas for some shows is like, why does TikTok work?

[A]

Yeah.

[B]

Have you thought about that?

[A]

I've thought about that from the perspective of social media a lot.

[B]

Yeah.

[A]

Another one, what's funny is immediately when you say, why does TikTok work? My brain starts going. Starts listing reasons. Right. And then you want to actually go to artificial intelligence and say, okay, ask why is this? And get all the stories out of that.

[B]

Another one is, like, around the office, there's a lot of people here who are big fans of, like, Taylor Swift. So I'm asking myself, are we gonna.

[A]

Do a Taylor Swift episode?

[B]

I think we should.

[A]

Really?

[B]

Yeah. Well, it's a good place.

[A]

Do you even want to go there? There's so many landmines.

[B]

I know. I feel like I should.

[A]

People are very touchy and very.

[B]

Okay, you tell us what we're gonna talk about. Transition us out of that.

[A]

I'm willing to go, but I think we need mediators today, though.

[B]

What are we gonna talk about?

[A]

Frameworks.

[B]

Frameworks. Why should we start with frameworks?

[A]

Do you think it's the operating system that everything is operating on in terms of intellectual ideas? I would actually call a frame, like a mental map.

[B]

Oh, okay.

[A]

It's a map that you can actually get your head around. Where you are, where we want to go, why we want to go there, how to get there. But it's almost like an idea map.

[B]

Yeah. I feel like that's one of your superpowers, is discovering frameworks for businesses, for yourself. I know for me, over the last 10 years I've discovered, I didn't realize it, but it was kind of like peeking behind a curtain going, oh, this is all just structured frameworks. People have just created a better process than I have. But kind of just that revelation of that over time, of realizing that everything I'm doing, whether it being being a dad, being a worker, being a better husband, whatever, even golfer, it's just around a framework. Yes, it's around a process. So I guess my question is, as I'm, as we're talking here is how would you even define frameworks?

[A]

I would define frameworks. It's a great question and probably get some pushback from the audience or at least some midrash. But I would define frameworks as rules and boundaries.

[B]

Go more. Yeah, total more.

[A]

So if you're going to do like P90X is a framework. Right. So the rules are for the next 90 days, you're going to eat this, you're going to get up, you're going to do this workout on day one, this workout on day two. There are rules that maybe help us understand and activate and execute virtually anything. In fact, I just put together my rules for 2025 workout. And there's three resistance workouts, R1, R2, R3, there's a cardio one that is symbolized with the letter C. And I put up a calendar, an entire 2025 calendar on my gym wall. And I've got to write R1, R2, R3 or C or H, which is I was in a hotel room on each of those days. Every single day of 2025 has to be filled. And you know, these are 20 minute workouts, some of them. So you know, you just gotta get down to the garage and lift some weights and get out and write your thing on the thing. The whole idea, even the idea of step one, put a calendar on your wall. Step two, figure out five different exercises with 10 reps and the weights and then call that R1, R2, R3 the next day. C for cardio, H for if you're in a hotel room. Everything I just said is the creation of a get in shape framework. So that's what a frame, that's an example. It's rules and guidelines, it's processes that you would take to streamline activity. Now, for everybody listening, if you can turn whatever you're doing into a framework, you can help a lot more people because they can get their mind around it so much easier. But yeah, I think the discovery of frameworks for me personally was groundbreaking. It was a total shift in my career because Blue Light Jazz and A Million Miles in a Thousand Years and father fiction, there weren't frameworks really. Maybe father fiction a little bit, but there weren't frameworks in those books. And then I did a consulting job for Accenture, the big powerful consulting firm, and they needed me to create a framework based on some narrative ideas. And that framework was a project management framework. And then I thought, well, that would work for marketing. And all of a sudden I was penning a framework that I don't even think I knew what a framework was while I was writing it, but that started everything. And I think every book I've written since then has been a framework. So this isn't just a podcast. It's a fresh way to think about success. And I am so excited to be back with you hosting every single week. The first episode drops Monday, January 6th, right here in this feed. So you don't have to subscribe to anything else. You've already got it coming toward you. So if you are already following the Business Made simple podcast, you don't need to do a thing. You're all set to catch the new episodes. I really can't wait for you to start seeing success and what succeeds in an entire new life. Then if you want turn those insights into wins of your own, listen to why that Worked. Presented by StoryBrand AI starting January 6th.