Podcast
WHY THO
Hosted by WHY THO · EN
Branding and Marketing with the team from WHY THO
11episodes
Episodes
Newest firstAll episodes
Adventures in Nepal
Oct 7, 202200:46:51Tap to summarizeScott and Sydney recap their trip to Nepal from back in 2017! They discuss the good, the bad, and all of the in between. We are trying out a new format of the show and we really hope you like it! Share this episode with a friend and let us know what you'd like to hear about next.
Transcribe →Breaking into Saturated Industries
Sep 1, 202200:13:48Tap to summarizeScott and Sydney discuss points on breaking into saturated industries and tips from Emily Heyward book: Obsessed
Transcribe →Content is King with Jason Cain
Aug 3, 202200:20:18Tap to summarizeSydney is joined by Jason Cain and they discuss building a brand, content strategies and best practices! Content truly is King! Check out Jason's podcast here: https://elev8-mind-and-body.sounder.fm/ Social media: @GainwithCain
Transcribe →Searching for Gen Z
Jul 19, 202200:24:18Tap to summarizeNearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps. Scott and Sydney discuss why this could be harmful, what Google is doing to keep up, and the importance of understanding how to reach your customers.
Transcribe →How to beat the Instagram Algorithm Pt. 2
Jul 5, 202200:12:59Tap to summarizeScott and Sydney recap how the algorithm works for stories, feed posts, your explore page and reels. We also discuss how you can finally BEAT the algorithm. knowing how the algorithm works will be helpful in optimizing your own content.
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How to Beat the Instagram Algorithm Pt. 1
Jun 21, 202200:21:31Tap to summarizeScott and Sydney break down how the algorithm works for stories, feed posts, your explore page and reels. know how the algorithm works will be helpful in optimizing your own content.
Transcribe →TikTok Strategies
May 31, 202200:11:22Tap to summarizeScott and Sydney are discussing 3 strategies that will up your TikTok content and success!
Transcribe →Brand Pyramid
May 10, 202200:21:35Tap to summarizeScott and Sydney are talking through another Branding Framework - the Branding Pyramid. This framework builds on the positioning model and “ladders up” to define emotional benefits for customers as well as the “something bigger” that inspires your team. Links from show: Check out Simon Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound - https://www.youtube.com/watch?v=u4ZoJKF_VuA
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Branding Framework - Positioning Model
Apr 26, 202200:23:21Tap to summarizeOn this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand. --- Brand Definition: A brand tells a story that builds a relationship between a customer and product. Positioning Model Questions: In simple terms, how do you describe your product or company? How does it benefit customers? How do you define its personality?
Transcribe →Reels, Stories, and Posts - What's the Difference?
Apr 13, 202200:24:46Tap to summarizeStaying on top of the ever changing social media world is so important! Sydney and Scott discuss TikTok's new story feature, the confusion around stories, reels, posts, and some bonus news.
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