Bill Gardner has been around the brand creation game for a long time and has a ton of insight to share. Don and Ebony dive into what has made him successful with Gardner Design and how others can be successful at building their own brands. On this episode we discuss:

The constantly changing world of branding
How success and risk are tied together
The connections and relationships that kept Bill in Wichita
Tips and pitfalls that companies need to be aware of during branding process
Where branding is going in the future

Learn more about Gardner Design:

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In running a business, cause, or institution, it’s easy to get into the weeds of day-to-day details. And difficult to know exactly how people perceive your brand. Not to mention how recrafting your brand could influence their perceptions for the better.

That’s why we make your brand our business. We thrive on understanding who you are, where you are, and where you’d like to go. Then we create the best strategy and design to help you get there. Solutions that just plain work.

We’ve had the privilege of working with organizations of all types and sizes, from Fortune 500 companies to one-person shops. Regardless of size or industry, we get fired up about helping you reach new heights. Because we see it every day – better branding leads to a better future. For your customers. For your employees. For us all.

Bill Gardner is a graduate of Wichita North High School in Wichita, Kan., and he attended Kansas State University and Wichita State University, earning bachelor’s degrees in business and fine arts with an emphasis in design.

Gardner started Gardner’s Graphic Hands, a graphic design firm, in 1983. In 1987, Gardner joined forces with Sonia Greteman and Susan Mikulecky to found American Institute of Graphic Arts Wichita. Gardner served as the chapter’s founding president. Gardner, Greteman and Mikulecky started a graphic design firm – Gardner, Greteman + Mikulecky – in 1989, which became Gardner + Greteman after Mikulecky left in 1992. In 1994, Gardner founded Gardner Design as the sole owner and president and remains such today.

Gardner is also an international speaker on brand identity and graphic design. He presents logo trends annually at HOW Design Live and has participated in speaking engagements in countries around the world including Russia and India. He is additionally a contributing author to LinkedIn Learning.

Gardner’s design work has appeared or been featured in Communication Arts, Print, Graphis, New York Art Directors, the Museum of Modern Art and many other national and international design exhibitions. His works and writings regarding corporate identity, environmental graphics and three-dimensional design have been published in numerous books, periodicals and podcasts.

Other Resources:

Gardner in the News (website)

Logo Lounge (website)

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