Podcast
Wichita Chamber Business Accelerator
Hosted by Wichita Regional Chamber of Commerce · EN
Explore the world of business and entrepreneurship in Wichita. Learn from local business owners from a variety of industries as they share their experiences with hosts and Evergy leaders, Don Sherman and Ebony Clemons-Ajibolade, who are also small business owners. You’ll learn how they have built and grown their companies and the challenges and opportunities they encountered along the way. This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy.
12episodes
Episodes
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Making Social Media Work for Your Business (Krissy Buck - WSU Tech)
Aug 10, 2022Tap to summarizeDoes your online presence need an upgrade? Krissy Buck, Program Director of Digital Marketing at WSU Tech joins the show to talk all things social media and digital presence. Hosts Don and Ebony pepper Krissy with questions aimed to help you optimize your digital marketing efforts in a way that will grow your reach to potential customers. On this episode we discuss:Diving into the digital media worldThe unique career journey Krissy has followedThe goal of the digital marketing program at WSU TechFinding your customers onlineThe importance of the customer journeySome basic keys to SEO for your website and YouTubeBeing effective at content creationThe types of videos that people prefer onlineHow often should you sell to your customers through Social Media?Using all the digital tools that are available to youHow often you should be postingServing others online in order to growHighlighting user generated contentHow social media influencers are bridging the gap between brands and customersLeveraging a chat bot effectivelyThe flywheel approach to transitioning followers to customersThe Accept / Seek / Go approachThe value of building an online communityThe biggest mistake she sees small businesses make onlineLearn more about WSU Tech:https://wsutech.edu/Facebook ProfileInstagram ProfileLinkedIn ProfileTwitter Profile WSU Tech is a different kind of college, changing lives by training people for high-wage, high-demand jobs. We work hand-in-hand with employers to determine their job needs now and into the future so our students graduate with the right skills. The WSU Tech Digital Marketing Program provides graduates with the skills necessary to succeed in the specialized realm of digital marketing. The program coursework combines traditional marketing skills with the specialized technical skills required to develop first-class digital marketing content. Topics include digital strategy, web development, and analytics as well as digital marketing buys, multimedia creation, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques. Krissy is a digital marketing educator in higher ed. She is a speaker that teaches businesses how to build online communities around their brand. She is an experienced Social Media Strategist with a demonstrated history of working in the information technology and services industry. Strong marketing professional with an Associate's Degree focused in Web Page, Digital/Multimedia and Information Resources Design from Butler Community College. Thanks for listening, be sure to subscribe and leave us a review! Join the Wichita Regional Chamber of Commerce! This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy. To send feedback on this show and/or send suggestions for future guests or topics please e-mail communications@wichitachamber.org. This show is part of the ICT Podcast Network. For more information visit ictpod.net
Transcribe →Social Media and Digital Marketing w/ Krissy Buck - WSU Tech
May 5, 2021Tap to summarizeDoes your online presence need an upgrade? Krissy Buck, Program Director of Digital Marketing at WSU Tech joins the show to talk all things social media and digital presence. Hosts Don and Ebony pepper Krissy with questions aimed to help you optimize your digital marketing efforts in a way that will grow your reach to potential customers. On this episode we discuss:Diving into the digital media worldThe unique career journey Krissy has followedThe goal of the digital marketing program at WSU TechFinding your customers onlineThe importance of the customer journeySome basic keys to SEO for your website and YouTubeBeing effective at content creationThe types of videos that people prefer onlineHow often should you sell to your customers through Social Media?Using all the digital tools that are available to youHow often you should be postingServing others online in order to growHighlighting user generated contentHow social media influencers are bridging the gap between brands and customersLeveraging a chat bot effectivelyThe flywheel approach to transitioning followers to customersThe Accept / Seek / Go approachThe value of building an online communityThe biggest mistake she sees small businesses make onlineLearn more about WSU Tech:https://wsutech.edu/Facebook ProfileInstagram ProfileLinkedIn ProfileTwitter Profile WSU Tech is a different kind of college, changing lives by training people for high-wage, high-demand jobs. We work hand-in-hand with employers to determine their job needs now and into the future so our students graduate with the right skills. The WSU Tech Digital Marketing Program provides graduates with the skills necessary to succeed in the specialized realm of digital marketing. The program coursework combines traditional marketing skills with the specialized technical skills required to develop first-class digital marketing content. Topics include digital strategy, web development, and analytics as well as digital marketing buys, multimedia creation, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques. Krissy is a digital marketing educator in higher ed. She is a speaker that teaches businesses how to build online communities around their brand. She is an experienced Social Media Strategist with a demonstrated history of working in the information technology and services industry. Strong marketing professional with an Associate's Degree focused in Web Page, Digital/Multimedia and Information Resources Design from Butler Community College. Thanks for listening, be sure to subscribe and leave us a review! Join the Wichita Regional Chamber of Commerce! This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy. To send feedback on this show and/or send suggestions for future guests or topics please e-mail communications@wichitachamber.org. This show is part of the ICT Podcast Network. For more information visit ictpod.net
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