Curious about how to succeed on Twitch? In this episode, we uncover the path to Twitch success with one of the platform’s leading streamers, Ben Cassell, better known as Cohh Carnage. With over a decade of experience, Cohh shares his playbook on how to grow on Twitch, from building a loyal, positive community to mastering the balance between entertainment and strategy. He explains the pivotal “streamer triangle” for success, which includes picking games viewers want to watch, knowing your worth, and understanding the importance of metrics—all crucial steps for any aspiring streamer aiming to make their mark.

Beyond streaming, Cohh dives into his exciting journey into game development, where he’s working on his own project, Emberville. He discusses how his extensive background in gaming and streaming informs his approach to game design, community feedback, and industry insights. This episode offers essential advice for those looking to turn Twitch streaming into a successful career, navigate viewer retention challenges, and even explore the world of game development with insights from a top creator.

Tune in for a deep dive into the art of streaming, community-building, and the intersection of gaming and influencer culture.

Chapters:

00:00 - Intro
01:22 - Growing up in Norrath
03:41 - Discovering Lethal Frag & Twitch
04:51 - A Long Way from DJ'ing
10:11 - Finding Mentors
12:19 - Understanding Success
17:31 - The Decision to Go Full Time
20:47 - Influencing success & Establishing Values
24:02 - It All Could End at Any Moment
25:42 - Learnings from Failure
27:13 - The Fall of Traditional PR
29:28 - What every streamer needs to know
31:31 - What every developer needs to know
34:43 - How the Gaming Industry is Changing
39:07 - The Genius of Baldur's Gate 3
40:36 - Palworld Chat & Meme Games

Mastering Twitch Growth: Cohh Carnage on Building a Thriving Streaming Career