Hello again friends. Thanks for listening to Winfluence, the Influence Marketing Podcast.

It’s been a minute! For those keeping track, the last time I posted an episode of Winfluence was two years ago. I hope you haven’t missed me, but I also hope you’re excited to hear something new from my thoughts on influence marketing.

And, as a measure of transparency, know that the only reason I stopped regular episodes of the show is … well … it worked. I’ve been blessed with a full roster of client work in that time and just didn’t have the bandwidth to keep up the pace.

But that means I have two more years of experience dealing with the day to day of influence marketing strategy, campaign management, execution and measurement. I’ve also been teaching students an influence strategy course at the University of Louisville, so it’s not like I’m coming back to the podcast without new ideas or fresh perspective, so I hope you’ll appreciate that.

And, to be realistic, I can’t promise I’m going to churn out a weekly episode from now on and be right back in the saddle. Let’s just say when I’ve got to something to share with you, I will. So your subscription is still worth holding onto. And I won’t be throwing countless episodes at you just to stay top of mind.

For those of you who enjoy a good Jason Falls rant now and then, you’ll be delighted to hear that those moments are really the ones when I have something to say and share. So expect less interviews and more grumpy old man wishing the world would be better.

When a new episode of Winfluence pops into your feed … It’ll be fun, for sure.

What burr in my saddle has me champing at the bit to return to the podcast?

Talent managers are killing the creator economy.

I explain how and why on this episode of Winfluence.

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