Podcast
Winfluence - The Influence Marketing Podcast
Hosted by Jason Falls · EN
There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing.
Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond.
🎙️ Episode Highlights:
Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently.
🔥 What You'll Explore:
📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success.
🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships.
🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand.
🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints.
📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections.
🚀 Stay Connected and Informed:
If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing.
🎧 Where to Tune In:
Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream.
📲 Enga...
12episodes
Episodes
Newest firstAll episodes
Is Talent Management About Managing Talent, or Content?
Sep 12, 202300:33:04Tap to summarizeDepending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live off their personality and audience connection.For brands, you can be super nimble with your budget and work with the former of those. You can go big and work with the latter. But most find themselves somewhere in the middle jockeying around a mix of small and medium creator partners with a few big ones popping in from time to time.That same range is found in the software space. You can find influencer marketing solutions for free or close to free. And you can also sign up for enterprise solutions that run thousands of dollars per month.Then there’s the talent management segment. You don’t find many who work with creators under around 40-50,000 followers. But there is a huge difference in those who work with that level and those who manage six figure brand deals with the biggest stars on social media. Temima Shames falls into that last category. The 24-year-old former child actor started Next Step Talent at age 21. Its employee roster is all people under 30. And they are responsible for amplifying creators to become some of the most followed influencers in the world. Their roster includes a bunch of Gen-Z creators I’ve never heard of, but that’s what makes the next tidbit most impressive. That roster has more than six billion YouTube views, one debuted an album at No. 7 on Spotify. Another was TikTok’s biggest POV or point-of-view star. They had talent featured in YouTube’s Black Creator Class of 2023 as well.I’ll drop a link to their roster page in the show notes so you can go see who they are. I didn’t recognize any of them, but I’m certainly not their target audience. Temima knows how to shape content creators into influencers with massive followings. I asked her to come on the show to share some of that knowledge with us, as well as talk about the impending threats to the big influencers businesses as brands recoil from inflated prices and an abundance of UGC.She’s a smart one, gang. Get ready to learn a thing or two from the queen of influencer talent, Temima Shames today on the show. This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.Find show notes for this episode at jasonfalls.co/temimashames. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Power of Women in Influencer Marketing
May 5, 2021Tap to summarizePeople don’t solve problems in a vacuum. At least most people don’t. Problems are usually solved when two or more people get together and collaborate on ideas. That’s the nugget of truth behind the concept of networking. You get together with others to share ideas, but also challenges, tapping into the crowd for resources, solutions and suggestions.Jessy Grossman knows the power of networking. She comes from the talent agent world where who you know is probably as important as anything. As she migrated into the actors and actresses becoming more online content creators and influencers, she saw a void in the influencer marketing space she quickly filled.Jessy started Women in Influencer Marketing -- a professional networking community focused on the women in the industry, mainly those who hire and support influencers in what they do. So, talent managers, agency representatives, brand-side marketers. The group has been growing now for five years and has now become a key source of not just networking, but education and resources for women in the industry.Curious about the group, I invited Jessy to come on the show and tell us about it. Though I played the dumb guy and asked why an industry that is decidedly populated by women would need a gender focused organization, I also asked an important question: What issues that face women in the industry can be better addressed if men become part of the solution? So the conversation turned in a more solution-oriented direction, I think.We had a great discussion and got into not only the details of gender issues within influencer marketing and the benefits WIIM brings to the table for its members, but also what Jessy sees as the important issues facing influencer marketing today. Which actually inspired Monday’s commentary post to a degree.This episode of Winfluence, the podcast, is sponsored by Julius. I mention that software more than others in my book because it’s the platform I’ve been using for a few years now to find influencers, engage with them and manage campaigns. Julius has powerful filters that let me drill down find just the food and beverage influencers in Grand Rapids, Michigan. Or the men’s fashion voices that most impact Vancouver. But it certainly also gives me the mega influencers and celebrity influencers I might need to help launch a beauty, tech or automotive product.And in most cases, it has contact information so I don’t have to go fishing to reach them.All the elements of campaign management are in the software, too. I love the fact I can assign a purchase price or value to every single social deliverable that is a part of campaign, automatically track it based on when the influencer says they’ll post, and get an ROI report for each element. You know I wouldn’t say this if it wasn’t true -- You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. Learn more about your ad choices. Visit megaphone.fm/adchoices
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