In Episode 89 of Winning The Moment, host Cody Adent goes deep with two visionary entrepreneurs: Jen Milks, PhD & MBA, and Kelly Meredith, who together launched the sparkling Icelandic marine-collagen drink Dottir (visit drinkdottir.com
and check out their Instagram @drinkdottir). Their mission? To disrupt the drink category by offering a delicious, zero-gram-sugar beverage that delivers clean marine collagen in flavors like Strawberry Lemonade, Mandarin Orange, and Mixed Berry—direct-to-consumer and crafted with purpose.

Jen and Kelly walk us through:

How they identified a gap in both wellness and beverage industries and turned it into Dottir
Why marine collagen and Icelandic sourcing matter (clean, transparent, premium)
The product design choices: 0 g sugar, great taste, functional benefit
Building a brand from the ground up: direct-to-consumer strategy, social influence, health-and-wellness positioning
What it takes to lead with science (PhD & MBA) and brand (Kelly’s business background), and merge both into a modern beverage company

If you’re an aspiring founder, wellness-brand enthusiast, or simply someone intrigued by the next generation of functional beverages, this episode is filled with actionable insights on product innovation, brand building, and being bold in a crowded market.

📌 Connect with Dottir
Website: drinkdottir.com

Instagram: @drinkdottir

Support the show

https://www.codyadent.com/

https://www.instagram.com/cody_adent/