Podcast
Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
Hosted by Nick Trueman, Shopify Expert · EN
The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand.
Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics.
With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.
25episodes
Episodes
Newest firstAll episodes
Shopify Apps - Revenue Driving Tech For Your Store with Nick Trueman
1w ago00:20:31Tap to summarizeGet the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn: - Choosing the right Shopify apps for your store - Avoiding Shopify apps that will ruin your customer experience- How to test if you've got a good Shopify app or the wrong one 0:00 - The Top 10 Most Installed Shopify Apps 2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently?3:48 - Difference Between Built for Shopify Apps and just another Shopify app4:34 - 5 Things to Look For in a good Shopify app10:08 - 5 Red Flags to Avoid in a bad Shopify app13:04 - Don't Use an App When a Simple Piece of Code Will Do16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing19:00 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
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Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko
2w ago00:34:37Tap to summarizeBrands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify1:46 - Shopify After Sale Matters More3:16 - The Lost Of First Shopify Customer6:48 - How JoyT5 Started on Shopify8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business11:39 - How JoyT5 Grew to 20+ Dealerships Using Shopify & YouTube18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity33:21 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
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Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman
2w ago00:17:16Tap to summarizeShopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience. Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn: - How brands are leveraging dropshipping for faster growth- Learn how your Shopify brand could scale faster without stock headaches, and easily test new product ranges. - Stop spending months, some times years, trying to get hold of the right stockTimestamps:0:00 Why Every Shopify Dropshipping Is For Every Brand 1:04 Reason #1: Sister Products & Filling Seasonal Gaps With Dropshipping3:02 Reason #2: Test New Shopify Products Without Spending a Penny4:25 Reason #3: Avoid Stocking Bulky & Big Ticket Items5:40 Reason #4: Partner Brand Collaborations via Dropshipping7:35 How Big Brands Are Already Using Shopify Dropshipping9:01 The Smart Way to Consolidate Drop Ship Orders Into One Package11:19 How to Build a Seamless Customer Experience With Multiple Suppliers16:31 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the UK, servicing brands all over the world. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
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Shopify Checkout Optimisation: Scale With Discount Codes, Based On Data From 182m Codes With Seguno
3w ago00:32:27Tap to summarizeOptimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-botIn this episode, you'll learn: - Learn how to maximise revenue, like other brands, with your Shopify discount code strategy- Understand how brands use codes in your specific segments - Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening 0:00 - Intro2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts5:05 - Finding the Sweet Spot7:12 - What's the Right Shopify Discount Percentage?11:06 - Unique Discount Codes on Shopify & Why Do They Matter?13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak19:47 - Only 4% of Shopify Brands Are Segmenting Discounts25:25 - Percentage Off vs Amount Off30:16 - OutroThe Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
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Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman
3w ago00:16:56Tap to summarizeShopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn: - Things you need to change today to maximise Shopify SEO- The latest Shopify SEO strategies to boost revenue for your store- Shopify apps than can support your Shopify store's SEO growth0:00 Intro1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs 5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO 10:23 - Benefits, Use Cases & Results Pages For Boosting SEO 13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO 16:12 - OutroThe Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
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Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan
4w ago00:39:13Tap to summarizeOptimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn: - How to thrive in both direct-to-consumer and wholesale- Shopify setup, Shopify apps and Shopify marketing- Creating a 7-figure store from the ground upTimestamps:0:00 Intro0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify3:22 The COVID Pivot To a Shopify Setup7:31 The Quality Behind Every Garment10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)13:25 Bringing Production Back to Ireland & How It Changed Everything19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value28:10 How Getting Featured in TV Shows Drove Organic Growth37:18 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
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Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman
Jun 2400:19:47Tap to summarize8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his PPC & SEO Agency, Spec Digital since 2007 and has serviced thousands of brands over that time. Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn: - The secret 8 strategies that generate ecommerce growth for brands- Hidden opportunities to scale up your Shopify Store setup and performance- How to protect Shopify product margins whilst growing 0:00 Introduction – Winning With Shopify Podcast1:15 The Dangerous Mistake of Relying on One Marketing Channel4:00 Paid Ads vs Organic Growth: Why You Need Both6:15 The Hidden Revenue Opportunity Most Brands Ignore8:25 How to Win Back Customers Who Stopped Buying10:45 Why Great Products Still Fail (And How to Fix It)13:00 Turn Existing Customers Into Your Best Sales Team15:00 The Profit Margin Strategy That Fuels Faster Growth17:00 Building a Business That Doesn't Depend on One Person18:30 The 8 Growth Strategies Every Shopify Brand Needs19:48 Final ThoughtsWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning
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The Shopify Tax Mistake That Could Cost Your Store $40,000
Jun 1900:21:44Tap to summarizeIn this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands.As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively.Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth.Timestamps:0:00 Intro1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale6:23 The $40,000 Cable Bullet Case Study8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't10:13 When Should Shopify Brands Start Thinking About Sales Tax?12:04 Sales Tax for Subscription Businesses: What You Need to Know16:29 Almond Cow Case Study: 70% Less Time Spent on Tax19:10 OutroEXCLUSIVE WWS OFFERSGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-s... Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-... Join the bootcamp and elevateyour inventory game: https://info.brightpearl.com/winning-... Follow us on socials: / winningwithshopifypodcast / winningwithshopify / @winningwithshopify Join our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship
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Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.
Jun 1200:46:25Tap to summarizeArtisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational ScaleEmily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity!Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand. In this episode, you'll learn:• How to scale an artisan food business without compromising quality• The operational and fulfilment systems needed to support rapid growth• How branding, packaging, and customer experience drive repeat purchases• The role Shopify and ecommerce technology played in scaling the business• Lessons from managing demand spikes, supply chain challenges, and nationwide expansion00:00 Introduction02:10 The Origins of Cutter & Squidge04:35 Scaling Handmade Production07:50 Ecommerce Fulfilment and Logistics10:15 Building a Memorable Food Brand13:40 Managing Supply Chain Challenges16:05 Using Shopify to Support Growth18:30 Navigating Rapid Growth During Covid22:15 Marketing Strategies and Customer Retention25:50 Wholesale Growth and Retail Partnerships29:20 Expanding from Local to Nationwide32:45 Handmade Production vs Automation36:10 Forecasting, Planning and Technology39:30 Customer Feedback and Product Development42:00 Seasonal Campaigns and Gifting Opportunities44:20 Lessons for Ecommerce Entrepreneurs46:00 Connect with Cutter & SquidgeWebsite:https://www.cutterandsquidge.comInstagram & TikTok:@cutterandsquidgeWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday.Sponsors:Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15:https://yoast.com/winningwithshopifyTaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more:https://taxcloud.com/summerSeguno – Get 20% off your first three months of email marketing with code WWS20:https://www.seguno.com/winning-with-shopifyBrightpearl – Join the bootcamp and elevate your inventory management:https://info.brightpearl.com/winning-with-shopifyFollow Winning With Shopify:Instagram: @winningwithshopifyYouTube: @winningwithshopifyNewsletter: https://wwspodcast.comPowered by https://spec.digital/Interested in sponsoring the show?https://wwspodcast.com/pages/sponsorship
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Shopify broke e-commerce as we know it. You need to hear this.
Jun 900:15:23Tap to summarizeIn this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it.From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward.But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out. AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage.Want to work with Nick? Reach out here https://spec.digital/
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