Today, I have the pleasure of sitting down with Courtney Kelly, founder of Courting - a tennis-inspired brand rooted in nostalgia, community, and seriously good style. What started as an idea for a tennis themed coffee shop (and even a matchmaking app) evolved into a full collection that blends performance, functionality, and fashion in the coolest way. We talk about the real story behind Courting - from growing up around tennis in the 90s to reimagining what the sport looks and feels like today. Courtney shares what it actually takes to build a brand from the ground up: trademarking your idea, pushing through endless design iterations, and learning when to trust your instincts. We also get into starting something new later in your career, navigating stability vs. risk, and letting go of the idea that there's a "right" timeline for success. Plus, a behind the scenes look at what it's been like working together on the collection, and why tension, honestly, and creative trust are the magic ingredients. Courting is about more than just tennis fashion, it's about community, self-expression, and doing something because you genuinely love it.

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