Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building."

After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he’s using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand.

Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3

Fathead IG: https://www.instagram.com/fathead/?hl=en

Fathead YouTube: www.youtube.com/@fathead

Thank you to Sponsor Blenders Eyewear!

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📚 Buy "The Inspired Athlete": https://amzn.to/3COPbJD

🎧 Listen to "The Inspired Athlete" Audiobook on Audible: https://adbl.co/3KAwqP1

🎸 Check out my music on Spotify: https://spoti.fi/45BhzvT

🎵 Intro/Outro Music by Aaron Wexler: "Small Waves" https://bit.ly/4jOi50M

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💬 Comment below: What inspired you most from this episode?

⏰ Timestamps for Easy Navigation:

0:00 - Introduction

1:58 - What is inspired living?

3:27 - Inspired Athlete and Entrepreneur

6:02 - Enthusiastic Leadership

8:35 - Heart Based Leadership

11:44 - Life Lessons From Gary Vee

14:12 - The Role of Spirituality?

15:33 - Book Promotion

16:29 - Perseverance Through Hardship

19:30 - Emotions in Business

22:12 - What Is Culture?

24:29 - Culture Is Contagious

26:24 - Music Promotion

27:07 - Personal and Professional North Star

30:31 - Tracking Key Performance Indicators

33:34 - Brand Energy and Integrity

39:00 - Return on Investment

40:47 - Stretchlyfe Adspot

41:57 - Tech Evolution Within Fathead

46:15 - Fathead in 20 Years

48:13 - Augmented Reality in Sports

49:28 - Gamification

51:58 - Incentivizing the Customer and Building Community

57:27 - Fulfillment in Life

1:00:04 - Collaboration Over Competition

1:02:16 - Outro