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Candy is a multi-billion dollar industry that Michael Fisher really knew nothing about, except that he liked eating it. Now, he's disrupting the gummy game with his gummy brand: Rotten. In this episode, we dive into Michael's founder story, and how he went from zero industry experience to launching a better-for-you candy brand that's turning heads and taste buds.

He shares how he validated his idea, partnered with the right people, and tackled the steep learning curve of food production and distribution. If you've ever thought you needed to be an expert to start a business, Michael's story will prove that hard work, getting off the couch, and learning as you go will trump expertise any day of the week.

Be sure to check out the Show Notes!

Follow us on Instagram: @witnessbusiness
Follow Rotten on Instagram: @eatrotten