If your message is predictable, your message is invisible.

If your advertising is predictable, your advertising is invisible.

When something never changes, we quit paying attention to it.

But we always pay attention to things that are new, surprising, and different.

What qre you doing for your customers that is new, surprising, and different?

Talk about those things in your advertising.

Most business owners are fearful of making a mistake.

But you cannot do things that are new, surprising, and different

unless you are willing to take a chance.

If you never make mistakes, you’e not taking enough chances.

Take a chance.

Offer your clients a product, a service, a benefit, or a guarantee that surprises and delights them.

The first step is to decide how you will surprise and delight your customers.

The second step requires energy and activities.

Energy and Activities.

Energy to Energize.

Activities to Organize.

Let’s review what we have learned.

ONE: Predictability is Invisibility.

TWO: You will delight your customers with something that is new, surprising, and different.

THREE: Business growth is fueled by energy and activities.

Decide what you will do that is new.

And then do it.

– Roy H. Williams

Starting with a single strand of pearls that he purchased for his girlfriend, Jeremy Shepherd has become one of America’s most successful sellers of pearls and pearl jewelry. Intrigued by the pearl business, he became rich in pearls of wisdom as he accumulated a treasure trove of entrepreneurial insights through his successes and his mistakes.

Roving reporter Rotbart credits Jeremy with recognizing a business opportunity and then having the determination to transform himself into one of the industry’s leading experts. If you’re looking for profit-making advice that has real luster, Jeremy’s insights glow with it.

Pearls of wisdom are free today – and on the way – at MondayMorningRadio.com