Curiosity is a beagle running through the forest with its nose to the ground.

Curiosity is the cure for boredom. There is no cure for curiosity.

Curious, I asked, “How did the Kardashians become famous?” I wish I hadn’t.

“Through different ventures, several members of the family have assets of over $1 billion. Kim Kardashian became a celebrity in 2007, after selling a pornographic film featuring ex-boyfriend, singer Ray J, which enabled the family to rise to stardom.” – Google

The reason I asked Google, “How did the Kardashians become famous?” is because I was talking with a client last week when I said, “Vulnerability – letting people see you ‘real’ – is the only currency that can purchase real trust.” Then I spontaneously added, “You have to choose between being vulnerable or going full Kardashian.”

I thought I had invented a new phrase, but as it turns out, “going full Kardashian” was already a thing.

Google has its own definition of what it means to “go full Kardashian,” and Indy posted that list in the rabbit hole for you.

But this is my list:

If you believe, “Whoever dies with the most toys, wins,” you are in danger of going full Kardashian.

People are more important than possessions.

If you believe that looking good is more important than doing good, you are in danger of going full Kardashian.

Beauty, fame, and wealth are outside your skin. Kindness, generosity, and joy are within.

If you believe it’s okay to do things that are unethical, immoral, and destructive as long as you are doing nothing illegal, you are in danger of going full Kardashian.

A society grows great when old people plant trees under whose shade they will never sit.

I try to surround myself with tree planters. Jeremy Grigg is one of them.

In our weekly Friday gathering of like-minded men, Jeremy said,

“When a business is evaluating whether or not they can trust you, the attributes they are measuring are, 1. Ability, 2. Integrity, and 3. Benevolence. These are their unspoken questions: ‘Are you good at your job?’ ‘Will you tell me the truth?’ ‘Are you truly trying to help me?’ Most of us focus on ability to the exclusion of integrity and benevolence. After all, when you are petitioning to win work, you want to make sure that the person who can do it for you is actually competent at their job. But in the longer term, honoring your promises, which is integrity and most importantly, giving a damn about the success of what they’re trying to achieve is what really determines whether you are the sort of long-term partner that they’re looking for.”

Jeremy is an international consultant to multibillion-dollar IT services companies.

Natalie Doyle Oldfield studies the drivers of customer loyalty and business growth. She says that half of all customers are willing to pay more for the same product or service if the seller has earned their trust. According to Natalie, “Trust is the critical value that top companies rely on to secure their market dominance and drive their growth.”

I know for a fact that what Natalie is saying is true.

I’ve been helping people do it for more than 40 years.

Roy H. Williams

This week, roving reporter Rotbart and deputy Maxwell offer a holiday treat for Monday Morning Radio listeners: a reading of A Christmas Day Miracle, the true story of a man on death’s doorstep, and what happens to him next. This happy holiday story was discovered and written by Dean and Talya Rotbart, and the audio presentation of it will magically begin the moment you arrive at MondayMorningRadio.com.