The Women's National Basketball Association (WNBA) is making a historic move by expanding its reach beyond the United States with the introduction of a new franchise in Toronto. This groundbreaking development marks a significant milestone for the league and women's sports in Canada. The Toronto team, awarded to Kilmer Sports Inc. and led by billionaire Larry Tanenbaum, is set to begin play in the 2026 season, bringing the excitement and talent of the WNBA to Canadian fans.
Larry Tanenbaum, a prominent figure in Maple Leaf Sports & Entertainment (MLSE), which owns the Toronto Raptors, Toronto Maple Leafs, and other major sports teams, brings a wealth of experience and resources to support the new WNBA franchise. With his proven track record in sports management and his deep understanding of the Toronto market, Tanenbaum is well-positioned to lead the team to success. The Toronto WNBA team is expected to play at the Coca-Cola Coliseum, home to the AHL's Toronto Marlies, providing a familiar and accessible venue for local sports enthusiasts.
The decision to expand into Toronto follows the resounding success of a WNBA preseason game held at Scotiabank Arena in 2023. The sold-out event showcased the city's enthusiasm and support for women's basketball, demonstrating the potential for a thriving WNBA franchise in the market. This aligns perfectly with WNBA Commissioner Cathy Engelbert's vision to grow the league to 16 teams, enhancing its visibility and impact on women's sports.
The addition of a WNBA team in Toronto represents a major milestone for women's sports in Canada. Allison Sandmeyer-Graves, CEO of Canadian Women and Sport, emphasizes the significance of this development, stating that the new team will bring not only commercial benefits but also a positive social impact. The presence of a professional women's basketball team in Toronto is expected to strengthen the overall support and infrastructure for women's sports across the country.
The WNBA's expansion into Toronto comes at a time when basketball is experiencing a surge in popularity in Canada. The country has produced notable talents such as Kia Nurse of the Los Angeles Sparks and has achieved international success, including a bronze medal in the 2023 FIBA World Cup. The Toronto WNBA franchise has the potential to tap into this growing interest and engage Canadian sports fans in a meaningful way.
The arrival of the WNBA in Toronto is expected to have a profound impact on the city's vibrant sports culture. With a dedicated fan base and a strong infrastructure already in place, the new team will provide exciting opportunities for local talent to showcase their skills on a professional platform. The franchise will also serve as a source of inspiration for young women across Canada, encouraging them to pursue their dreams in basketball and other sports.
The WNBA's move into Toronto reflects a broader global trend of increasing investment and sup...