Podcast
WOBI Inspiring Ideas
Hosted by WOBI · EN
Welcome to WOBI, your go-to for inspiration, bold ideas, and powerful conversations with the world’s most influential business minds. From leadership, talent management, and strategy, to innovation, technology, and other key topics shaping business today, each episode delivers essential insights to help leaders grow –both in and out of the office– and stay ahead in a changing world. Join the conversations shaping the future of business, and lead the change.
16episodes
Episodes
Newest firstAll episodes
The Permission to Dream: How Cirque du Soleil Reinvented the Circus Industry
3w ago00:14:33Tap to summarizeCirque du Soleil turned originality into a business. In this episode, Daniel Lamarre and Welby Altidor reveal how one of the world's most creative companies builds the culture and courage to attempt the impossible—and how to tell a rule worth breaking from a principle worth keeping.
Transcribe →How Nike Built a Transcendent Brand Through Emotion
3w ago00:09:33Tap to summarizeMost businesses ask a basic branding question: "How do we want our customers to feel about our brand?" But the brands that truly last flip that question entirely. They ask: "How do we want our customers to feel about themselves and their ability to achieve their dreams?"Today’s WOBI Case of Success is Nike, a company that proved emotional connection isn't a secondary layer on marketing—it's the core business strategy.To understand the creative culture and management philosophy behind this model, we turn to Greg Hoffman, former Chief Marketing Officer of Nike. Over a 27-year career, he led the brand through iconic eras of storytelling, shifting the focus from simple product metrics to human empowerment.
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How PepsiCo Turned Purpose into a Business Model
Jul 100:10:48Tap to summarizeIn this episode of the WOBI Podcast, Indra Nooyi, former Chairman and CEO of PepsiCo, explains how the company turned purpose into a business model capable of driving both performance and positive impact. Tune in to discover how sustainability, disciplined innovation, and leadership accountability helped PepsiCo connect long-term value creation with the way the organization invested, grew, and managed its people.
Transcribe →The Power of One Word : A Conversation with Francis Ford Coppola
Jun 800:15:03Tap to summarizeThe Power of One Word: An Exclusive Conversation with Francis Ford Coppola In this episode, one of the greatest filmmakers of all time explores how leaders can embrace reinvention, dismantle rigid hierarchies, and use the power of intentionality to navigate constant change.
Transcribe →Barbie: The Reinvention of an Icon
May 2600:11:09Tap to summarizeIn this episode of the WOBI Podcast, Lisa McKnight, former Chief Brand Officer at Mattel, reveals how Barbie confronted a major relevance crisis and reinvented itself for a new generation. Tune in to discover how purpose, consumer-centric innovation, and the courage to evolve helped transform one of the world’s most recognized brands into a powerful case of reinvention.
Transcribe →Case of Study: How NASA conquered space
May 2000:10:55Tap to summarizeIn this episode of the WOBI Podcast, roboticist and former NASA engineer Ayanna Howard and Mars mission lead Adam Steltzner reveal how NASA turned curiosity into an organizational superpower. Tune in to discover how a culture of purposeful experimentation, constrained innovation, and child-like curiosity can help your team achieve what once seemed impossible.
Transcribe →Leading with Resilience: An Exclusive Conversation with Seth Godin
Mar 2300:10:21Tap to summarizeWhat if the biggest risk today is playing it safe? In this episode of the WOBI Podcast, Seth Godin—one of the most influential voices in modern business thinking—explores what it really takes to navigate constant change, build resilient organizations, and turn creativity into meaningful impact.
Transcribe →AI Beyond the Hype: A Conversation with Randi Zuckerberg
Feb 800:10:07Tap to summarizeReady to cut through the AI hype? In this episode of the WOBI Podcast, Randi Zuckerberg—one of the minds behind Facebook’s early success and a leading voice in technology, creativity, and leadership—reveals the questions you need to ask to make AI truly work for you and your organization.
Transcribe →Case of Success: SpaceX and the Power of the Geek Mindset
Feb 100:09:59Tap to summarizeIn this episode of the WOBI Podcast, MIT’s Andrew McAfee breaks down how SpaceX outpaced industry giants by mastering "The Geek Way." Tune in to discover how a mindset of ownership, evidence, and rapid iteration can transform your organization and help you achieve the impossible.
Transcribe →The Power of the Unpredictable: Leadership Lessons for Uncertain Times
Oct 1300:24:31Tap to summarizeUncertainty can feel intimidating… but what if it’s actually the greatest source of opportunity? In this episode of the WOBI Podcast, we explore how disruption can become a catalyst for growth, how experimentation and bold action can turn theory into reality, and why optimism might just be one of the most powerful tools leaders have. Featuring insights from Seth Godin, Nathalie Nahai, Nouriel Roubini, Randi Zuckerberg, and other world-class thinkers, this conversation will help you harness the power of the unpredictable.Episode breakdown:3:32. Disruption as a Catalyst for Growth9:44. From Theory to Action16:21. An Optimistic View of Tomorrow
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