Recorded IRL at Pavilion’s GTM2025, Washington DC!

Amanda McGuckin Hager has worn many hats in her career—sales, marketing, fractional consulting—and today she holds two big ones: CMO and CRO at TrueDialog. After starting out in sales and quickly realizing her heart was in marketing, Amanda built a path through Austin’s B2B tech community, leading teams, experimenting with growth plays, and eventually taking on dual leadership of sales and marketing.

In this episode, we unpack Amanda’s journey, her approach to building strong cultures without “duds,” why she’s protective of her CMO title, and how she’s testing AI and search in practical, creative ways.

Here’s what we cover:

Amanda’s early pivot from sales into marketing (and why it stuck)
What it really looks like to be both CMO and CRO at the same time
Resetting a sales org from comp plans to quotas to team structure
Why fewer silos and more shared accountability reduce finger pointing
How to spot (and avoid) “duds” when building teams
The role of fun and positivity in high-performing leadership
Fractional marketing lessons: variety, freedom, and choosing clients
Why Amanda protects the CMO title (even while running sales)
Experiments with LLM optimization, long-tail queries, and AI tools
Guarding deep work time with “no meeting” blocks and shitty first drafts

Key Links:

Guest: Amanda McGuckin Hager: https://www.linkedin.com/in/amanda/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Recorded live from Pavilion's GTM2025: https://attendgtm.com/

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