In this episode of "Women in B2B Marketing," host Jane Serra speaks with Tenisha Griggs, founder and CEO of 37 Digital Marketing Agency. Tenisha shares her journey from AT&T to entrepreneurship, emphasizing the importance of personal branding and maintaining a balance between personal well-being and business success. She discusses the challenges of transitioning from a stable corporate job to the uncertainties of entrepreneurship and highlights the power of strong professional relationships.

Tenisha and Jane discuss:

Tenisha's journey into B2B marketing and entrepreneurship.
Transition from corporate roles at AT&T and a tech company to starting her own agency.
The significance of personal branding in attracting clients and opportunities.
The emotional and financial challenges of entrepreneurship compared to corporate jobs.
The importance of building and maintaining professional relationships.
Strategies for effective B2B marketing, including humanizing brand messaging.
Balancing personal life and business identity to prioritize well-being.
The impact of rejection and the need for resilience in the entrepreneurial journey.
Creating a positive work environment and fostering genuine relationships.
Advice for aspiring entrepreneurs on networking and self-advocacy.

Key Links:

Guest: Tenisha Griggs: https://www.linkedin.com/in/tenishagriggs/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/