In this episode, we’re joined by Amberle Thompson, Senior Sales Director for Walmart and Sam’s Club at The Heineken Company, overseeing a team that helps ensure products make it to shelves across the country.

Amberle shares her journey into the CPG and alcohol industry, demystifies how distribution works in the U.S., and explores how data and consumer trends drive innovation. She also reflects on raising three daughters while building her career, the power of networks, and why influence is knowing when you have it—and when you need to build it.

Episode Highlights

How Amberle uses real-time data and consumer trends to guide product innovation, like Dos Equis Lime & Salt Zero.
The unique challenges of alcohol distribution and why the U.S. three-tier system matters for brands like Heineken.
The “COVID bump” in alcohol sales—and how the industry is right-sizing post-pandemic.
Why looking at data and trends is Amberle’s favorite part of leading in CPG.
Amberle’s perspective on raising daughters while modeling leadership and career growth.
Why building your network is critical—and the advice Amberle gives young professionals about picking up the phone.
A fresh take on influence: knowing where you have it, where you need it, and how to leverage your network to create meaningful change.
Why Amberle believes that to lead effectively, you can’t—and shouldn’t—do it alone.

Amberle shares real-world insights for navigating leadership and driving innovation within and outside the CPG industry.

Links and Resources

Connect with Amberle Thompson on LinkedIn

Learn more about The Heineken Company

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Cheers to Growth: Leading with Data, Trends, and Influence

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