Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change.

Episode Highlights:

The shift from proof of performance to proof of value in marketing.
Why in-flight optimization is essential as budgets tighten.
Lessons in transparency from early career mentorship under Walmart’s first COO.
Staying curious and using an “advisory board” to navigate career twists.
Influence as making people feel seen, heard, and empowered.

Links and Resources

Connect with Rikki Marler on LinkedIn

Connect with Pēq on LinkedIn

Learn more about Pēq

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Proof of Value: Measuring What Matters Most