In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC’s 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates.

We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publicists and the blurred lines in today’s media landscape. Plus, hear the fascinating story of how she started her business with just $5,000—and how that risk turned into a career working with icons like Tony Robbins, Dr. Stephen Covey, and more.

Key Highlights:

✅ Why storytelling, consistency, and relationships are the true keys to building a lasting brand—and how you can apply these principles to your own success.
✅ Lessons learned from interning at ABC’s 20/20 and working with Barbara Walters
✅ The role of a publicist: understanding what the role entails & what the job is
✅ How to turn a book into a brand (and a business!)
✅ The truth about the PR industry and the media’s changing landscape
✅ The surprising way she funded her first business
✅ The impact of mentors and the power of personal branding

Key Links:

Follow Heidi at:

https://www.linkedin.com/in/heidi-krupp/

https://www.kruppagency.com/

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