Few people have experienced the retail industry from as many angles as Anne Mezzenga. With more than 25 years of experience spanning journalism, retail, marketing, and technology, she's held leadership roles at Target, co-founded the influential retail podcast Omni Talk, and now leads Retail Field Report, where she uncovers the people and ideas shaping the future of commerce.

In this episode, Anne joins Aliza Freud to discuss the rapidly evolving retail landscape, from AI-powered shopping and social commerce to the growing importance of authentic human connection. Together, they examine why creators are becoming indispensable to modern commerce, how brands can stay relevant in an increasingly fragmented marketplace, and what leaders should be doing now to prepare for what's ahead. Anne also shares lessons from her own entrepreneurial journey and why curiosity, authenticity, and trust remain the most valuable currencies in business.

Episode Highlights

Preparing for the next era of commerce — Why AI, social commerce, and agentic shopping are redefining how consumers discover and purchase products.
The human advantage in an AI-driven world — Why authentic experiences, trusted recommendations, and creator voices remain essential to building consumer confidence.
How retail brands are adapting — From luxury retailers embracing "invisible AI" to brands navigating an increasingly complex mix of sales channels.
Creators are becoming commerce engines — Why creator content is fueling retail media, product discovery, PDPs, and AI search in ways traditional marketing can't.
From corporate leader to entrepreneur — Anne reflects on building Retail Field Report and creating a platform centered on meaningful conversations rather than headlines.
The power of authentic storytelling — Why asking better questions, staying curious, and leading with empathy create stronger content and deeper connections.

Links and Resources
Connect with Anne Mezzenga on LinkedIn
Follow Retail Field Report on LinkedIn
Learn more about Retail Field Report

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