In this episode, Toree interviews Ruthann about her journey from starting as a side hustle to becoming a full-time branding and website specialist. Focusing on working with female entrepreneurs, coaches, and service-based business owners. Ruthann shares her transition from being employed to embracing entrepreneurship after becoming a mother, and how that significantly influenced her business model and services.

The conversation dives into the importance of establishing a personal brand and the strategic process of rebranding for businesses to attract their ideal clients. Ruthann highlights the emotional connection between business owners and their brands, the psychological barriers like imposter syndrome, and practical advice for women looking to professionalize their online presence. Additionally, they discuss the evolving role of websites in a social media-driven world, the impact of AI on personal branding, and the importance of staying true to oneself amidst market trends.

00:00 Welcome and Introduction

03:04 Overcoming Imposter Syndrome and Embracing Mindset Shifts

04:46 The Role of Mindset in Business and Personal Growth

08:44 Navigating Rebranding: Strategies and Client Experiences

13:24 The Significance of Websites and Email Lists in Branding

17:55 Addressing Multi-Passionate Entrepreneurs and Defining Success

22:06 The Art of Rebranding: Strategies and Insights

28:51 Navigating Trends vs. Staying True to Your Brand

35:40 Balancing Business and Family Life as an Entrepreneur

38:39 Final Thoughts: Goals and Advice for Female Entrepreneurs

Check out the SHOW NOTES for more information!

Resources:

Check out the 50-8-3-1 METHOD resource to help you curate your own specialized action plan based on your unique business and goals.
Check out FIVERR
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About the Host:

Meet Toree McQueen, a realtor, entrepreneur, serial just do-er, podcaster, mother to 5, and a bold dreamer always on a mission. Tune in weekly to hear about how to run a business and a home life, how to scale and grow, and solutions to loving your life's work!

Connect with Toree:

Instagram @workbetterpodcast
https://www.toreemcqueen.com

42. The Power and Process of Rebranding for Female Entrepreneurs with RuthAnn Rafiq

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