According to this week's guest on Workforce 4.0, James Soto, sharing stories across the manufacturing industry isn't only mandatory for good marketing, it's mandatory for building a lasting workforce. This week, Ann Wyatt sits down with James (CEO of Industrial Strength Marketing) to learn more about how manufacturing companies can leverage the power of story telling to boost their recruitment initiatives and their legacy and impact that they can have on the future of work. Born and raised in the Bronx, NY, we also learn more about Jame's story from his time growing up around manufacturing to the origins of Manufacturing Day and his purpose behind founding Nashville Made.

In This Episode:

-01:27: James Soto's Journey in Manufacturing

-03:05: The Impact of Manufacturing Day

-04:42: The Importance of Manufacturing in Education

-08:54: Leadership and Trends in Manufacturing

-21:37: The Role of Makers in Modern Manufacturing

-27:11: The Impact of Community Investment

-36:51: The Importance of Core Values

-43:02: Building a Career Tribe

More About James Soto:

With over 20 years of experience as the founder and CEO of Industrial Strength Marketing James is passionate about helping industrial companies transition from traditional to technology marketing. James leads an integrated marketing agency that specializes in the industrial sector, creating omnichannel storytelling that engages and inspires industrial audiences. James also founded INDUSTRIAL STUDIOS, a video-first studio that redefines what a manufacturing video can be and how it can impact perceptions of manufacturing. As a co-founder and board member of Nashville Made, James continues to support the growth and development of local manufacturing companies and makers, providing them with programming, education, event strategy, and connections to key stakeholders. James also works directly with them on community engagement, diversity, workforce development, and job training programs. To learn more about James, connect with him here.

The Future of Work (and this Episode) Is Brought To You By Secchi:

Secchi is a revolutionary workforce engagement tool created for organizations to make data-driven frontline decisions in real-time. By measuring and combining multiple people-related lead indicators, Secchi provides in-the-moment visibility into individual frontline employee performance, team performance, engagement/turnover risks, and positive employee behaviors all while removing the traditional barriers of administrative burden on leaders. To learn more about Secchi, check them out here.