What makes a brand memorable? And what does that have to do with not only selling a product- but recruiting top talent? On this episode of Workforce 4.0, host Ann Wyatt sits down with Emily Wilkins, Founder and CEO of Marketing Metal to discuss actionable ways that manufacturing companies can reach their target audience and their targeted talent. This conversation also touches on the importance and defining brand integrity in business, the value of networking, modern marketing strategies and even tips on how company's can leverage tools like Chat GPT for best business practices. Tune into this fun and enlightening conversation on how modern marketing strategies are not only here to tell your story, but share how rad your brand is to your customers and to talent, alike.

In This Episode:

-00:30: Meet Emily Wilkins- Marketing Rockstar

-02:33: The Importance of Brand Integrity

-06:05: Adventures at IMTS: Networking and Fun

-08:50: Marketing Strategies for Small Manufacturers

-12:36: Recruitment as a Marketing Function

-16:33: Engaging the Next Generation Workforce

-20:21: Client Interviews and Employee Stories

-21:16: Ownership and Employee Satisfaction

-22:32: Recruitment Marketing Strategies

-25:23: Leveraging Technology in Recruitment

-32:00: ADHD and Personal Productivity

-34:15: Marketing Systems and Processes

-35:25: Podcast and Trade Show Highlights

-37:37: Conclusion and Contact Information

More About Emily Wilkins

Emily is the Founder and CEO of Marketing Metal and she's on a mission to help job shops crush their marketing by building them a Radical brand that’s authentic to who they are and magnetic to those they want to attract. Her process empowers them to market their businesses simply and effectively without spending a fortune or wasting countless hours on social media. Emily uses her shiny disposition and sharp wit to help manufacturers source and shape their METAL–the stuff that makes their shop magnetic to the kinds of humans that they want to have around them. She asks hard questions and goes deep with her customers so that she can not only build them a Radical brand but help them OWN it and recognize their own Radicalness. To learn more about Emily, connect with her here.

Grab your free download of her "Blueprint For A Radical Brand Message," as mentioned in this episode here.

The Future of Work (and this Episode) Is Brought To You By Secchi:

Secchi is a revolutionary workforce engagement tool created for organizations to make data-driven frontline decisions in real-time. By measuring and combining multiple people-related lead indicators, Secchi provides in-the-moment visibility into individual frontline employee performance, team performance, engagement/turnover risks, and positive employee behaviors all while removing the traditional barriers of administrative burden on leaders. To learn more about Secchi, check them out here.

Your Story Is Rad And So Is Your Brand (with Emily Wilkins, Marketing Metal)

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