How to find your way when you feel lost with Ify Walker

Summary

Podcast Summary: "How to find your way when you feel lost"

WorkLife with Molly Graham (TED) | Guest: Ify Walker
Airdate: July 7, 2026

---

Episode Overview

This episode centers on navigating periods of feeling lost at work—a state host Molly Graham and guest Ify Walker, founder and CEO of Ofor, refer to as “the work twisties.” Drawing on workplace metaphors, personal experiences, and powerful storytelling, Molly and Ify explore what it means to lose (and reclaim) your sense of purpose, confidence, and direction during your career. Ify shares her moving journey through grief, identity loss, and how she found her footing again—offering actionable insights for listeners who might also feel adrift.

---

Key Discussion Points & Insights

1. The "Work Twisties": Naming the Experience of Being Lost

• Defining the Work Twisties

  • The “work twisties” is a metaphor, borrowed from gymnastics, for the frightening, disorienting experience of losing your place at work or in your career.
  • Ify Walker (05:28):
    “The twisties are this very disorienting sense of losing position. Like where do I fit? Losing your sense of purpose. What am I supposed to be doing? Where am I headed.”
  • Just as elite athletes lose their connection between mind and body, professionals can lose their “inner knowing” and confidence, making basic work tasks suddenly impossible.

• Personal Stories of "Getting Lost"

  • Molly recounts taking a “dream job” that left her exhausted and confused, “waking up every day inside the wrong story” ([02:55]).
  • Both discuss the shame and isolation that can come with feeling lost, emphasizing that it is far more common than it appears.

2. Ify’s Journey: From Confident Leader to Deep Disorientation

• The Founding of Ofor

  • Ify’s career pivot came unexpectedly after she quit a major job without a plan, only to be offered consulting work—leading to her building Ofor ([07:03]).
  • Her adaptability traces back to moving between worlds: Nigerian upbringing, rural America, selling Girl Scout cookies, and navigating wealthy donors ([08:39]).

• Triggering Event: Loss and Grief

  • The catalyst for Ify’s twisties was the loss of her father—a grounding and supportive force ([10:24]).
    “There was never sort of the pressure from him to be anything other than what I was…when he was gone, I was like, so what’s the direction then?”
  • She clearly distinguishes between grief (a lasting presence) and the twisties (a temporary, paralyzing disconnect) ([11:36], [12:59]).

• What the Work Twisties Feel Like

  • Loss of self-trust and inability to perform what once felt natural:
    “I can’t run a meeting, even though I’m a CEO…These things that I have been trained to do for most of my life, I couldn’t do anymore” ([11:40]).
  • Profound shame and internal confusion:
    “I didn’t know how to even ask for help. I just sort of tried to muscle my way through it.” ([14:38])
  • The loss of Ify’s “ada” (eldest daughter, decision-maker) identity added to the crisis ([17:23]).

3. The Process of Recovery: Steps to Regain Self-Trust

• Going Back to Basics

  • Inspired by Simone Biles’ gymnastics recovery, Ify focused on the smallest possible wins ([23:36]): “She started doing cartwheels…proving with these really basic fundamental skills and then beginning to practice things with greater complexity…That’s what I had to do.”
  • Tactics included fact-versus-story lists, sending simple emails, and stopping the cycle of seeking and following external advice ([24:46]).

• Firing External Voices

  • Metaphorically “firing” others’ advice to reclaim her own voice:
    “I stopped asking for advice, so I fired metaphorically other voices. That was number one.” ([24:46])
  • Realizing that external advice can delay or mask the process of regaining your own knowing ([26:18]).

• Practicing Bravery in Small Increments

  • The idea of being “10% braver every day” as an achievable way to rebuild confidence:
    “Every sort of act where you are taking the chance to prove to yourself that you can do something is an act of bravery…asking myself how I could be 10% braver has been really powerful.” ([28:06])

• Crucial Advice for Listeners

  • “You won’t be here forever and this is normal. Like life and work is not this hockey stick…” and
    “Everything is unfolding as it should be, and you will find your way back to yourself again.” ([27:20])
  • Encouragement to accept that suffering/lostness is temporary and part of a larger process.

4. Bravery & Honesty in the Executive Search Process

• Company & Candidate Alignment

  • Ify’s firm, Ofor, centers on honest, courageous conversations about culture and fit rather than just skills and resumes ([36:35]).
  • Demystifying the meritocracy myth:
    “We are not going to pretend that executive search or hiring is a meritocracy…That’s just not how it actually plays out.” ([36:35])
  • Boards often hire from their network; understanding this reality is key to designing better hiring practices.

• The Power of Reality-Checking

  • Ify shares a candid hiring story ([39:11]):
    “A board member said…‘I know that he looks good on paper and then he has all the experience that we’ve said that we wanted, but I can’t help but thinking it’s all bullshit.’…”
  • Another board member’s blunt honesty:
    “Let’s just call it what it is. He doesn’t remind you of your sons or your nephews… And she said, you shouldn’t hire him because you’ll set him up for failure.” ([39:11])
  • Ify’s approach: put “the challenging things on the table,” and close the gap between reality and expectations for higher success ([42:21]).

• Advice to Candidates

  • “Be yourself. So the people who are looking for you can find you. Being really clear about exactly who you are and leaning into that versus trying to be everything.” ([42:48])
  • Cautions that trying to please everyone or be everything creates inner confusion and missed matches.

5. Memorable Quotes & Moments

• On Losing Trust in Yourself
  “To be someone who suddenly doesn’t know what to do next, who can’t tell you whether you should go left or you should go right, was deeply crushing.” – Ify Walker ([17:23])

• On External Advice
  “You don’t get any closer to knowing because you’ve taken somebody else’s advice…That constant sense of somebody else is in control, I think that’s what was so disorienting.” – Ify Walker ([26:18])

• On Small Steps Forward
  “I can send an email to my team that says, here are the three things that we’re focusing on. That’s it.” – Ify Walker ([24:46])

• On Finding Yourself Again
  “You won’t be here forever and this is normal… You will find your way back to yourself again.” – Ify Walker ([27:20])

• Molly’s Reflection
  “Be yourself so the people who are looking for you can find you. I swear, this is the best, hardest advice in the world…it sounds so cliché. Be yourself. But to truly know yourself…that is the compass that no one can take away from you.” ([43:58])

---

Important Timestamps

• 02:55 – Molly’s personal story about getting lost at work.
• 05:28 – Ify defines the “work twisties.”
• 10:24 – Ify discusses the loss of her father as her grounding force.
• 12:59 – Defining the metaphor and how Simone Biles’ story inspired Ify.
• 14:38 – Ify’s real-life symptoms of “the twisties.”
• 17:23 – Losing trust in herself, the “ada” identity, and the depth of her disorientation.
• 19:08 – Ify’s regret about trying to “power through” rather than stepping back.
• 23:36 – How Ify “relearned” basic work tasks to regain confidence.
• 24:46 – Ify’s methods for separating fact from story and rebuilding self-belief.
• 27:20 – Advice for others experiencing the twisties: “This is normal, you won’t be here forever.”
• 28:06 – The “10% braver” concept as a tool for rebuilding confidence.
• 36:35 – How bravery and honesty shape Ify’s firm and search process.
• 39:11 – Story of boardroom honesty during a CEO search.
• 42:48 – Advice for job seekers: embrace your true self.

---

Tone & Language

The conversation is honest, tender, often vulnerable, and always practical. Molly and Ify speak in a warm, conversational tone, mixing professional reflections with deeply personal anecdotes. The language is accessible, metaphor-rich (twisties, cartwheels, “firing” advice), and often encouraging.

---

Takeaways for Listeners

• Feeling lost at work is a universal but rarely discussed experience.
• Naming and understanding the “work twisties” is the first step toward regaining self-trust.
• Recovery starts with basics: small tasks, separating fact from story, and “firing” unhelpful external voices.
• Bravery is incremental: even being 10% braver each day can create transformation.
• Both companies and candidates benefit when they are honest about their true selves and realities.
• Your compass—your sense of who you are and what you want—can only truly be found by going through (and surviving) the lostness.

---

For those who haven’t listened, this episode is a reassuring, practical, and inspiring look at how losing your way at work can become the starting point for deep personal and professional growth.

Transcript

[Molly Graham]

This episode is brought to you by LinkedIn. Running a small business means every hire matters. A bad hire can cost you time, money and momentum. A good hire? They can change everything. But finding great talent isn't easy, especially when you don't have the time or resources to sift through piles of resumes and find the right fit. That's why LinkedIn Build Hiring Pro, your new hiring partner that screens candidates for you. So? So instead of sorting through applications, you can spend your time talking to candidates and finding your next great hire. With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your business. In fact, LinkedIn found that its users are 24% less likely to need to reopen a role within 12 months compared to the leading competitor. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for [e-mail] worklife terms and conditions apply. This episode is sponsored by Kohler Smart Toilets the objects we interact with most are often the ones we notice least. Kohler Smart Toilet changes that assumption. What if the most overlooked space in your home could become the most considered their Vail Smart Toilet is a sculptural silhouette that isn't just intentional, it's a philosophy that design changes everything. The kohlervale Smart Toilet is sleek with a rounded shape that's more like architecture than just plumbing. And it goes beyond looks. The touchscreen controls and customizable cleansing features offer a level of comfort and cleanliness that exceed expectations. It's all about elevating those ordinary daily rituals into something extraordinary through thoughtful design. Kohler has been pushing these boundaries for over 150 years, mastering that balance of stunning form and high performance function. That's a long time to get it right, and it shows in every detail. Experience the difference of Kohler Smart Toilets. Find out [e-mail] this episode is brought to you by Walmart Business. Here's something I've seen over and over in high growth organizations. The leaders who actually transform how their teams operate aren't the ones with the biggest visions. They're the ones who ruthlessly protect their team's time and attention. And yet, so many of us are still losing hours to the basics like procurement, ordering supplies, chasing down purchases that should just happen. That's where Walmart Business comes in. It's built to simplify your operations. A huge assortment of business products, everyday low prices and fast, reliable shipping and fulfillment. You can manage all of it on your schedule, online, in store, or right from the Walmart business app. It's Walmart built for your business. Get your team focused on what actually moves the needle. Sign up for a free Walmart business account [e-mail]

[Host/Interviewer (possibly Molly Graham or a co-host)]

I've made a lot of, let's call them, unconventional career decisions in my life. Decisions that people, smart people, told me not to make, but my gut told me to do it. And every time, those decisions ended up being right. But about 10 years ago, I made a job decision that ended up being a mistake. It was a big career leap, bigger scope, bigger title. All that stuff that feels like winning on paper. But pretty quickly, something felt off. I felt exhausted instead of energized. I was showing up, doing the job. I'd sit in meetings, nodding along, but. But inside I felt this tightening, like I was holding my breath all day. At first I tried to muscle through it. I kept thinking, it'll get better. But the longer I stayed, the worse it got. Every decision felt heavier. Every conversation left me more confused. And because this was the type of job I'd always thought I wanted, the mismatch wasn't just disappointing, it was disorienting. I got lost. Not burnt out, not overwhelmed, lost. For me, being lost at work felt like waking up every day inside the wrong story. Like I had stepped into a version of my career that didn't fit, but I didn't know how to step back out. And I stopped trusting myself. That's the part I hadn't experienced before, the part that really shook me. I. I wasn't just unsure what to do. I was unsure of who I was. And that is a very particular kind of lost. The thing about getting lost at work is that it feels like you're the only person in the world that this has ever happened to. Like everyone else is confidently striding down a clear path and you're just not. You're wandering in circles. And of course the reality is that getting lost is incredibly common, but we don't have language for it, which makes it really hard to talk about. I didn't have a name for what I was feeling. That is, until I met Ify. Walker Eifee is the founder and CEO of ofor, a talent agency and recruiting firm that places executives at mission driven businesses. She is also a brilliant writer and thinker. She talks openly about her version of being lost at work, what she calls the work twisties.

[Effie Walker]

The twisties are this very disorienting sense of losing position. Like where do I fit? Losing your sense of purpose. What am I supposed to be doing? Where am I headed.

[Host/Interviewer (possibly Molly Graham or a co-host)]

She compares it to what a gymnast feels when they lose their sense of place in the air. It's unsettling and destabilizing. And when Effy explained the work twisties to me, something clicked. It helped me understand my own experience better.

[Molly Graham]

I'm Molly Graham, and this is Work Life, a show where we untangle the messy, human side of work.

[Host/Interviewer (possibly Molly Graham or a co-host)]

The work twisties can show up in so many different situations. Maybe you're in your own version right now. Maybe your entire industry feels like it's shifting under your feet. Maybe the thing you've been good at for years doesn't feel fun or stable or right anymore, and you're not sure what you should do next because you've stopped trusting yourself. And that is why I wanted to have Effy on the show, to share her story and to understand what she did to overcome the work twisties. This was actually the very first conversation I recorded for this podcast. And honestly, I learned a lot making this episode. I was nervous, but I knew ify's story would help people because it helped me. So I wanted to make sure you heard it. To understand the type of person Effy is, you first have to hear the story of how she founded her company. O4.

[Effie Walker]

I stepped away from a job, a big job, and I was just about to get married, and I said, look, I'm looking around at everybody, and I don't think anyone's happy. There are a whole set of things that I don't think actually align with the life that I'm trying to live. And so I just quit. And my parents were like, what are you doing? We don't understand how you just quit and don't have a plan. And so I was just thinking through what I was going to do next, and I got a call from a former colleague, and he said, hey, I'm about to step down as CEO of this large nonprofit. I think my board would love you. Are you available to fly in and interview with them, and if they think you're great, the job is yours. And I remember sort of thinking like, no, I don't want this job, and that's not for me. But give me a couple days and I'll think of some people for you. And he said, how much do you charge for that? I didn't know that was a job. And I said, Give me 24 hours. And I came back with a contract, signed it, and I was off to the races. And that was 15 years ago.

[Host/Interviewer (possibly Molly Graham or a co-host)]

You sound like someone that's really unafraid of the Unknown. Like, you say, I quit and I didn't know what I was going to do next, and my parents thought I was crazy. You say, give me 24 hours. When someone sort of challenges you to do something that you didn't even know was a job, is that scary for you or are you just like, I can figure it out.

[Effie Walker]

That's an interesting question. I've never. I hadn't really thought about it in that way. I will. I will say that I think for most of my career, there's sort of been like a deep kind of knowing. Like, that's not for me. I'm not supposed to do. Do that. And also, I think because of how I grew up in an environment where I had to figure out what were the rules of rural America, what were the rules of being Nigerian, what were the rules of being a kid? What were the rules of navigating different spaces that were very. That was unfamiliar to me. What were the rules of asking billionaires for money? I didn't know prior to that, the only thing I sold were, like, Girl Scout cookies, and those practically sell themselves. And so I was just sort of in these situations where I had to observe and sort of make meaning of, okay, these are the terms of engagement. These are the real rules.

[Host/Interviewer (possibly Molly Graham or a co-host)]

That understanding of how to navigate new, unfamiliar spaces is what makes Eifey so successful. Evie's company ofor took off like a rocket. She brought on new clients and was expanding her team. And then something happened that shook her sense of self. The triggering event for you going into the work twisties was losing your dad. It sounds like he was a grounding force. Will you talk about what that meant for you, both in losing him and why you think that triggered it, and then also in finding yourself when he wasn't physically around anymore.

[Effie Walker]

I still remember, like, I wanted to play football, and my mom was like, absolutely not. You girls don't play football. And my dad was like, let her play. If she wants to go around with the boys, let her. Let her play. And he went to the school, and I was the first girl to ever play football. And he made sure it happened on my behalf. There was never sort of the pressure actually from him to be anything other than what I was. And so I think to like, to not have that just called a lot of things into question. And then. And because I saw him as sort of the one who had created the space, the foundation. In other moments in my life, if I'd felt confused or I didn't know what to do, that was always a Compass. And it seemed like when he was gone, I was like, so what's the direction then?

[Host/Interviewer (possibly Molly Graham or a co-host)]

Your work twisties were triggered by grief. But I think you think of the work twisties as different than just grief. Specifically. Can you explain how they're different?

[Effie Walker]

Well, first, I think grief is not a moment in time.

[Host/Interviewer (possibly Molly Graham or a co-host)]

Grief is there.

[Effie Walker]

Like, I think grief has a chair in my life. It will always have a seat. But I don't have the twisties anymore. And I think that the distinction is I don't know how other people process grief, but I know that for myself, I couldn't do fundamental things. I can't run a meeting, even though I'm a CEO, I can't pitch investors. I can't run a sales meeting. I've raised $40 million. I can't run a sales meeting. I can't have a conversation with someone on the plane who's just asking me, what do you do? Blank. These things that I have been trained to do for most of my life, I couldn't do anymore.

[Host/Interviewer (possibly Molly Graham or a co-host)]

Let's back up and just actually define the work twisties. This is something you've written online about, and it's a metaphor that has helped me make a lot of sense of my own experiences. So I know it will help some people who might feel lost in their career or at work. So set the stage for me. Tell me where the concept of the work twisties started for you.

[Effie Walker]

I remember Simone Biles saying to the world that she was done, that she was no longer going to participate in the Tokyo Olympics because she had the twisties. And I remember the onslaught of naysayers, people calling her weak, that she was unpatriotic. And I also remember her publicly just seeming not to care. She said, this is dangerous. I'm gonna support my team, but I'm done. And I remember thinking about the courage that she took in that moment and how she didn't ask anyone for permission to essentially save herself. And I was really just taken by that idea that in that moment where she was. She had lost sense of place and position in the air. She had lost the connection between her mind and her body. Recognizing the danger that she was putting herself in by continuing that, she essentially got off the escalator, right? She's like, I'm not. I'm not riding up anymore. I don't know how I'm going to. Or if I'm even going to come back. She didn't make us any promises, but she had a knowing, and she. She actually took action with it. That's so that's sort of the moment where I thought, this is really interesting, this is really powerful.

[Host/Interviewer (possibly Molly Graham or a co-host)]

So then that led you to realize at some point that you had the work twisties yourself. So talk about what the twisties now mean to you. And when you realized you had the work twisties.

[Effie Walker]

For me, that coincided with the loss of my dad and recognizing that a baton had been passed that I wasn't equipped for, I wasn't ready for. But it also cycled around the time that my company was growing and different things were required of me. And I found myself in a place where I couldn't do basic things. So similar to a gymnast that, you know, Simone, she could do a Karma with her eyes closed on a 4 inch beam, but she couldn't, she couldn't do it because that connection was broken. I couldn't do sales meetings. I would go into meetings and just sort of mid conversation just completely be like, what? I don't, I don't know what happens next. I would be trying to give feedback to a colleague and could find myself like, I don't do I know how to give? I don't. What is this supposed to be? I couldn't respond to basic emails from clients, from vendors. I had to forward those to someone else because I didn't know how to respond. And these are basic fundamental things that I'd been training for for a very long time. And there was some kind of disconnect between what my mind sort of knew to be true and sort of how I was actually behaving and showing up. And I remember how disorienting that was and also how much shame I had because I didn't know what was happening and didn't think anyone else had experienced this. And so I didn't know how to even ask for help. I just sort of tried to muscle my way through it. I don't think we have language for it. That's why I was so taken by it. I wanted to give executives, leaders and organizations language for periods of our careers where we may feel like we have lost sense of place, position, purpose, and for me, protection.

[Host/Interviewer (possibly Molly Graham or a co-host)]

It sounds like almost losing trust in yourself. And you've talked about sort of having this strong sense of inner knowing. So for you, was it partially about losing that inner knowing?

[Effie Walker]

It was 100% about that because I, these are things I'm supposed to be able to do. I still remember a meeting where someone asked me what the vision was for the company and I think I just looked at her and I was like, I don't Know what do you think? It's my company. I started it. I began to sort of outsource this knowing. Well, I don't know. And maybe, you know, Molly, you know, maybe.

[Advertisement Voiceover]

Maybe.

[Effie Walker]

Does anyone, you know, let's just survey the crowd and let's see what people have to say. But because I didn't know, and that used to be my calling card. I'm the oldest of six. In our culture, we have a title for the eldest daughter. You know, she's the ada, and everybody sort of defers to that. I am used to understanding, knowing what to do in an emergency. I am the person you follow without a doubt. Right. I will own that. But to be someone who suddenly doesn't know what to do next, who can't tell you whether you should go left or you should go right, was deeply crushing. Right. That was. That's actually my identity. And I didn't trust myself to make decisions anymore. Didn't trust myself to respond to emails, didn't trust myself to talk about the vision, didn't trust myself to manage a team. And that's a really dangerous place to be in because I also started taking in and internalizing a lot of stories about myself and also asking for and taking in a lot of advice, which I think even further muddled my own ability to find my voice and figure out what I actually knew to be true.

[Molly Graham]

Yeah.

[Host/Interviewer (possibly Molly Graham or a co-host)]

So in that moment, which sounds a little bit like a dark hole, that's

[Effie Walker]

exactly what it was, Molly. Literally, a dark hole. Literally.

[Host/Interviewer (possibly Molly Graham or a co-host)]

That's what it felt like, a dark hole. Yeah, I'm familiar with that feeling.

[Molly Graham]

Did you let yourself take a step. I mean, you were navigating the grief

[Host/Interviewer (possibly Molly Graham or a co-host)]

of losing your father while trying to run a company that you founded.

[Molly Graham]

Did you let yourself step back or

[Host/Interviewer (possibly Molly Graham or a co-host)]

did you just try to power through it?

[Effie Walker]

I tried to power through it, but that's my biggest regret, is that if I were to go back and talk to myself, I would have said to myself, it's okay to go away. It's okay to, like, go away and see what happens. In moments of quiet and silence, it's okay to get off the escalator. Just because it's going up does not mean you have to continue to ride

[Host/Interviewer (possibly Molly Graham or a co-host)]

that moment when you don't know who you are anymore, when it's hard to do things. That used to be easy, when you don't trust yourself to decide things or answer things or just take the next step. The triggers can look different for each person, but I'd argue the feelings once you're lost are universal. And that's why I'm so taken with this concept that Eifee has developed, because by naming it and understanding it, you can begin to find your way back to yourself. We'll get to how Evie worked through her twisties in just a minute.

[Molly Graham]

This episode is sponsored by Rula. When you're dealing with burnout, a big life change, or ongoing stress, finding mental health support should feel like a step forward, not a second job. Rula was built to change that. With Rula, you can find a provider who's accepting new patients and book an appointment as soon as tomorrow. No more long wait lists, endless searching, or insurance surprises. They partner with over 120 insurance plans, so the average copay is just $15 per session. And with thousands of therapists nationwide, they can match you with the right one based on your needs, preferences, and where you live. That's real therapy from licensed professionals at a price point that actually makes sense. Thousands of people are already using Rula to get affordable, high quality therapy that's actually covered by Insurance. Visit rula.comworklife to get started. That's R U L A.com worklife. You deserve mental health care that works with you, not against your budget. This episode is powered by AT&T Business. If you're running your own business, you know that the Sunday scaries are real. You're thinking about the invoices the client calls, the inventory, the list that never actually ends. And honestly, we usually don't think about our Internet or our phone service until it isn't working. Sometimes a simple glitch can feel like a total catastrophe. That feeling of powerlessness when your tech fails you is the worst. It's a reminder that our connectivity isn't just a bill we pay. It's the backbone of everything we do. AT&T business gets that. They know that for a small business owner, good enough isn't good enough. You need reliability that stays in the background so you can stay in the lead. If you're tired of the friction points and just want a provider that understands the stakes and check out ATT Business powered by AT&T Business Built to Work Get AT and t [e-mail] this episode is sponsored by Range Rover Sport. Life moves fast, and when the world around you feels like it's changing a mile a minute, you need a vehicle that helps you rise to the challenge. Dynamic by design, the Range Rover Sport combines ultimate luxury and unbridled agility for a powerful drive filled with the latest innovations to keep you and Your vehicle connected. An elegant 13 inch touchscreen lets you seamlessly navigate and control vehicle systems. And interior refinements like heated seating with a massage function mean comfort and luxury for every journey. Every detail of the Range Rover Sport has been engineered for impact. And its uncompromising design commands attention wherever it goes. With a variety of unique colors, interior finishes, accessories, and even wheel options, the ways to personalize your Range Rover Sport are nearly unlimited. When your time to lead arrives, you need a vehicle that rises to meet it. The Range Rover Sport exclusive offers available now. Explore further@range rover.com

[Host/Interviewer (possibly Molly Graham or a co-host)]

okay, Evie, so you're running 04. You're growing this company, but you completely lose your footing. You realize you need to reset. Can you talk a little bit about what your mindset was? How did you approach that challenge of resetting?

[Effie Walker]

It literally required reteaching myself fundamental things. And so what I mean by that is, you know, if I think about Simone, one of the things that she did was she had to go back to the. The last thing that she knew that, like, beyond like a shadow of a doubt that she could do. She. She started doing cartwheels. Right. She's been doing cartwheels since she's been two to prove to herself that she could do a cartwheel and improving with these really basic fundamental skills and then beginning to practice things with greater complexity and accepting that the time that it would take would be the time that it would take. Right. And so similarly, that's what I had to do.

[Host/Interviewer (possibly Molly Graham or a co-host)]

Yeah. So you said she found her place by jumping into the big pits of balls and doing cartwheels. And that was, you know, safety and reorientation. What did. What was your version of doing cartwheels? Like? How did you start to learn your position and place and time again?

[Effie Walker]

Well, one, I stopped asking for advice, so I fired metaphorically, other voices. And it's like, I'm not listening to you. You're fired. I'm not looking for your advice. That was number one. The second thing I would literally have to do was sometimes making a list of fact versus story. So if I was telling myself, I can't do this meeting, I can't, I don't know what happens next. Okay, what are the facts? Okay, the facts are that you have this meeting with Molly Graham. The facts are that this meeting is at 10am Central. The facts are that all the questions are about things that you know. Story is that it's going to be terrible. It's going to be a bomb. You're not going to be able to speak the words aren't going to come out. Those are all stories. And being able to separate those two things was like a practice for me. And then at a very tactical level, I would just start with the smallest thing. I can send an email to my team that says, here are the three things that we're focusing on. That's it. That's it. Three bullet points. Doesn't have to be anything else. And I started to find things that I could. That I knew beyond a shadow of a doubt that I could do.

[Host/Interviewer (possibly Molly Graham or a co-host)]

You talked about advice being disorienting for you and adding, I think, to the pit of despair at the bottom. Tell me why advice was so disorienting for you.

[Effie Walker]

Because it was so easy to just take it. Right. It was just. It was like a magic pill. It's like, that sounds good. You should do that. You don't get any closer to knowing because you've taken somebody else's advice. And in a lot of ways, I was sort of abdicating responsibility. I was passing that on to somebody else. And it also made it easier to blame them. And if something didn't go well because at least I didn't have to choose, I don't have to be wrong. And that constant sense of somebody else is in control, I think that's what was so disorienting. I had lost my ability to dictate and determine my life. And that was just confusing to me.

[Host/Interviewer (possibly Molly Graham or a co-host)]

If you met someone that was going through the work twisties right now, that was listening, thinking, oh, that's me, what would you tell them?

[Effie Walker]

I mean, I tell them what I wish someone had told me, which is, you won't be here forever and this is normal. Like life and work is not this hockey stick. It's not just up and over to the right, even though that's what we've been sold. So I would say, yeah, you're suffering. Like, I'd want someone to acknowledge, you are suffering. There is a cure. Everything is unfolding as it should be, and you will find your way back to yourself again.

[Host/Interviewer (possibly Molly Graham or a co-host)]

You also said to me that one thing that helped you was sort of this idea of being 10% braver every day. Will you just talk a little bit about the idea of bravery and how that helped you?

[Effie Walker]

If you are in a place where you don't trust yourself, everything feels scary. Everything feels like a possible big catastrophic mistake is waiting on the other side. You don't trust yourself. So every. Every sort of act where you are taking the chance to prove to yourself that you can do Something is an act of bravery. So for some people, maybe that is, I'm going to walk into this meeting, or some people, like I am going to go to a conference for the first time in two years because I thought, I don't know how to talk to these people, so I can't do it. But asking myself how I could be 10% braver has been really powerful. And for me, part of the process that I haven't talked as much about is understanding that up until that point, purpose, place, position, protection were all things that had. Not that I didn't have to work for them, but they had just sort of come to me. They just were. But at this stage in my career, I might have to go chase those things, I might have to go create those things. I might have to go find my people, I might have to go create my safety. I. I might have to go chase my purpose and recreate it and redefine it and define it for myself. And to get there for me has required that I ask myself again and again, what would it look like if I was 10% more brave?

[Host/Interviewer (possibly Molly Graham or a co-host)]

I don't have many work regrets, but the ones I do have come from moments when I listen to the wrong part of myself. It's so interesting listening to Evie's version of getting lost, because it sounds like her self confidence was grounded in her father's complete belief in and support of her. And when he died, she didn't know who to listen to. For me, making the wrong decision made me realize that there are parts of myself that could guide me in the wrong direction. Parts of myself that were grounded in what other people thought of me or externalities like that. While I was working through my work twisties, I learned a helpful metaphor from a career coach. She told me to picture my inner voices like people in a car. Some are in the front seat driving or navigating, some are in the back seat along for the ride, and some are shoved in the trunk, muffled and forgotten. She had me take people out of the trunk and ask them how they got there. And she had me talk to the people in the front seat and ask them what it would take for them to let someone else drive. Drive like E. I had to fire certain people and not listen to them anymore. And then I had to learn who in my car I should trust how to make decisions by listening to a new set of voices. A few years later, I actually turned down a fancy cool job offer that certain voices were screaming at me to take. That time around, I really forced myself to grapple with the hard questions. What does this job actually get you? Is this the right decision? Or is this just something you're excited to post about on LinkedIn? Every decision I made after getting the work twisties felt like an act of bravery and like I was relearning to walk or to cartwheel, to use the gymnast metaphor. But ultimately it led me to a much stronger grounding in who I am, what I care about, and what work I should be doing in the world, not what someone else thought I should do. And that's what I wanted to talk to Eifey about next. More in just a minute.

[Molly Graham]

This episode is sponsored by ProtonVPN. Whether you're traveling or just at home, your online activity shouldn't be up for grabs. ProtonVPN adds a layer of protection that keeps your browsing habits private and your data out of the wrong hands. ProtonVPN is a secure VPN service designed for people who want to prioritize their digital privacy and security. It keeps what you do online private. It's also great if you want to be able to watch content from anywhere with an extended extensive server network, high speed connections and integrated ad blockers in over 145 different countries. So whether you want to get around block sites, watch from anywhere, or just keep your activity private on public Wi Fi, ProtonVPN has you covered. It's easy to get started right now, ProtonVPN is offering our listeners 70% off of a two year plan when you go to ProtonVPN.com worklife that's P-R-O-T-O-N-V-P-N.com worklife for 70% off your two year plan, that's ProtonVPN.com worklife this episode is brought to you by National Business Furniture. You can find [e-mail] what your workspace looks like says a lot about the way you work and can make a big difference when it comes to productivity. The truth is, our surroundings can impact how we think, how we feel, and who we become while we're in them. Your workspace can affect engagement, productivity, and maybe even retention. That's why getting your workspace right matters. It's proof that you value your team. National Business Furniture believes that every business deserves furniture that lasts, service that cares, and a partner that gets it all on a budget that works. That's National Business Furniture's commitment to you. Find the right furniture for you and your [e-mail] and use the promo code POD10 to save 10%. That's nbf.com and experience the better way to buy office furniture. This episode is brought to you by Framer One of the biggest advantages a team can have is the ability to adapt quickly. The best tools don't just help you build something well, they help you keep making it better. That's the idea behind Framer. It's a complete website platform, not just a builder, so your team can launch and keep improving in one place. What sets Framer apart is that AI agents work directly inside the canvas, the same place where the real site is designed, managed and published. Agents help draft pages, manage content, and optimize SEO so your team can review, refine and publish all without leaving the tool. Agents bring the speed and scale, and your team brings the taste, judgment and final call on what goes live. Learn how you can get more out of your site from a Framer specialist or get started building for free [e-mail] worklife for 30% off a Framer Pro annual plan. That's framer.com worklife for 30 percent off framer.com worklife rules and restrictions may apply.

[Host/Interviewer (possibly Molly Graham or a co-host)]

When I sat down with Effie Walker to talk about the work twisties and how to regain your inner knowing when you've lost it, I also wanted to talk about her executive search firm, O4. I wanted to know what she'd say to people who are looking right now in this incredibly challenging job landscape because it's easy to lose yourself in the hiring process, trying to sound impressive, trying to be what you think people want. And I think her approach asks you to flip that. It rewards clarity about who you are, both for companies and for candidates. Listening to you talk about the work twisties, it's all about finding your footing again. And for you, and I think in general, that was about choosing courage over fear. And that's a thread that runs through your work at 04 too. You've, in my opinion, built a company that asks leaders to be brave, to look honestly at themselves and at their culture. So I'm curious what bravery looks like to you and your work and how it sort of creates your approach to working with companies.

[Effie Walker]

For us, it's shown up in a couple of ways, but I think the biggest is or has been the decision to say we are not going to play a game of pretend. We are not going to pretend that executive search or hiring is a meritocracy, which would mean that we look at the entire scan of the world for any role and that only the best people will Rise to the top, but it's just not how it actually plays out. And that we're not going to pretend that these things that are invisible just because they're invisible don't exist. And so what I mean by that is, early on when we started 04, you know, we'd have a lot of conversations with boards and they would say things like, look, we just want to hire the best person. But when I actually would give them the statistics, I would say, I just want you to know that over the last several years, I can count on one hand the number of people that have been hired that were not already known to my client, known to their network, or known to us. That would suggest that we have a monopoly on the best people, which we know that's not true. So what it does mean is that we hire the best of who we know. So knowing that, how do we want to design, right? And so it's sort of like calling certain things into question. Another key example would just be this idea that if I just tell you, I need a CFO who's run a company of excise and, you know, a SaaS company that looks like this, that that's all there is to it. When we would say, well, no, I mean, there's this piece called culture and it's almost invisible in some places. And there are unspoken rules of success and we actually are not going to be able. And you are not going to be able to find the right person if you don't understand what's in your cultural waters, if you don't understand what allergens or contaminants you might have. And you don't have to be ashamed of those things, but you need to know that they're there so that the people who are, who can thrive in those waters are sort of joining your team and your organization. But also the people who might not can also opt out and save both sides, you know, heartache.

[Host/Interviewer (possibly Molly Graham or a co-host)]

Is there a moment or a search that really captures what this looks like in practice, the kind of honesty and bravery that you're talking about?

[Effie Walker]

Yeah, I'm thinking about a CEO search many, many moons ago where, yeah, I had the opportunity. I was in the boardroom and board members were discussing two finalists. And one of the board members said, I'll never forget this. He said about this African American candidate. He said, I know that he looks good on paper and then he has all the experience that we've said that we wanted, but I can't help but thinking it's all bullshit. Those were exact words And I remember this sort of very sort of stateswoman like, board member who just said, hey, guys. I mean, she was maybe one of two women on the board. And she says, let's just call it what it is. He doesn't remind you of your sons or your nephews, the analysts that you probably have helped groom at your financial organizations. And he makes you uncomfortable. And they all laughed. They all laughed like they were all in on the joke. And she said, you shouldn't hire him because you'll set him up for failure. And I supported that. They absolutely should not have hired him because they didn't believe in him. And so that's sort of the example that stands out for me.

[Host/Interviewer (possibly Molly Graham or a co-host)]

That example is crazy.

[Effie Walker]

Okay. But also not as crazy as you might think. Sadly. Sadly. I mean, there's so many examples, Molly. And I use that one because it's like you could sort of see it, but there are examples of people doing it because someone's pregnant or somebody. You know, things that are clearly illegal. But. But the thing is, that's actually why I'm so fascinated by this and fascinated by how we hire and the decisions that we make, because I think we do ourselves a disservice to pretend that certain things are not there. Right. To pretend that we don't have an orientation, to pretend that we don't have an affinity for people who make us comfortable. Right. Who we've seen before. We've seen an archetype of that individual before. And I think our charge as a firm has always been to, like, say, let's just put the challenging things on the table. Let's talk about who makes it here. Why don't we just talk about that up front so that everybody understands what the rules of engagement are.

[Host/Interviewer (possibly Molly Graham or a co-host)]

It sounds a little heartbreaking sometimes.

[Effie Walker]

Why say more. Why?

[Host/Interviewer (possibly Molly Graham or a co-host)]

Well, I think there's a way we wish the world worked.

[Effie Walker]

Yeah.

[Host/Interviewer (possibly Molly Graham or a co-host)]

And part of your bravery and your firm's bravery in the process that you run is being blunt about reality.

[Effie Walker]

Yeah.

[Host/Interviewer (possibly Molly Graham or a co-host)]

And it sounds like also a fundamental belief that being blunt about reality leads to a higher chance of success for everyone.

[Effie Walker]

Absolutely.

[Host/Interviewer (possibly Molly Graham or a co-host)]

Candidate and company.

[Effie Walker]

Absolutely. Let's just close the gap between expectations and reality. That's what we exist to do. Let's eliminate that daylight. That's where all the problems live.

[Host/Interviewer (possibly Molly Graham or a co-host)]

If I'm a candidate. Because it's a hard market out there right now.

[Effie Walker]

It is.

[Host/Interviewer (possibly Molly Graham or a co-host)]

If I'm a candidate, what should I take away? From what you've Learned? Building and running 04 and doing all of these searches.

[Effie Walker]

Be yourself. So the People who are looking for you can find you being really clear about exactly who you are and leaning into that versus trying to be everything, which is what I'm seeing a lot of right now is like, I could do that. I could do that. I could do that, I could do that. Like, are you, you know that book because we both have kids, are you my mother? Where that, like, baby duck is like, walking around asking, like, are you my mother? Are you my mother? I see a lot of are you my mothers right now. And that is what I find to be heartbreaking because people who I think are actually going through their own version of the work twisties where for so much of their career, people were tapping them on the shoulder. People were igniting them and saying, molly, you're phenomenal. You should come and run this. You should go do this. And they've done it. And now they're at this moment where through circumstance or choice, they're saying, wait, I have to go seek it. I have to go choose and decide for myself. And that is disorienting. Especially when your calling card has been like, I get knighted. It's really scary to decide you're gonna knight yourself.

[Host/Interviewer (possibly Molly Graham or a co-host)]

Be yourself so the people who are looking for you can find you. I swear, this is the best, hardest advice in the world. It sounds so cliche. Be yourself. But to truly know yourself, know who you are, know what you were put on the earth to do, that is the point. That is the compass that no one can take away from you. And somehow I think you can only find that compass if you get lost first. Work Life is a production of TED and Pushkin Industries. This episode was produced by Amy Gaines. McQuaid Banban Sheng is our story editor. Ted's executive producer is Daniela Bollarezo. Constanza Gallardo is the executive producer for Pushkin. Special thanks to Roxanne. Hi Lash, Valentina Bohanini, Lani Lottansika Sungmanivong, Ashley Murphy, Daphne Chen and Greta Cohn. If you like the show and want more, come join the discussion on my substack lessons. I'm Molly Graham. Thanks for listening.

[Molly Graham]

This episode is sponsored by Range Rover Sport. Life moves fast, and when the world around you feels like it's changing a mile a minute, you need a vehicle that helps you rise to the challenge. Dynamic by design, the Range Rover Sport combines ultimate luxury and unbridled agility for a powerful drive filled with the latest innovations to keep you and your vehicle connected. An elegant 13 inch touchscreen lets you seamlessly navigate and control vehicle systems and interior refinements like heated seating with a massage function mean comfort and luxury for every journey. Every detail of the Range Rover Sport has been engineered for impact and and its uncompromising design commands attention wherever it goes. With a variety of unique colors, interior finishes, accessories and even wheel options, the ways to personalize your Range Rover Sport are nearly unlimited. When your time to lead arrives, you need a vehicle that rises to meet it. The Range Rover Sport Exclusive offers available now. Explore further@range rover.com

[Nick and Jack (Best One Yet podcast hosts)]

hey Yetis, this is Nick and Jack from the Best One yet podcast. Now the last company we worked at, they used Paylocity and everything just worked. It wasn't until launching our own media business this show that we realized how rare that is. Because Paylocity is one delicious burrito of operational needs. They roll up HR finance and it seamlessly into one delicious bite. When everything wraps together like that all at once, your workforce, your tech stack, your business. You don't need more tools. You don't even need cilantro. You need one C solution. And that is why Paylocity built a single platform to connect HR finance and IT with AI driven insights and automated workflows that simplify the complex and power what's next? Or as we call it, a delicious operational burrito. Yes, we do experience a one place for all your HCM needs besties. So start now at paylocity.com1 paylocity.com one

[Advertisement Voiceover]

is your kid's birthday coming up? Don't stress the prep. The party shop at Michael's is your one stop shop for everything from Bluey to Rodeo. Transform your space into a birthday wonderland with dream worthy tablescapes and decor starting at $0.99 plus get free helium inflation on select balloon styles. Whether you're crafting a one of a kind bash or grabbing the essentials, Michaels has everything to make their big day legendary. Shop now and order ahead for delivery or in store pickup. Michaels everything to celebrate anything.