Some brands sell products. LoveShackFancy built an entire world.

In this episode, Jaclyn and Marina sit down with LoveShackFancy founder and creative director Rebecca Hessel Cohen to unpack how a single bridesmaid dress turned into a global, cross-category brand that people now use as an adjective. From dresses and dollhouses to Stanley cups, Pottery Barn collections, and viral activations, Rebecca breaks down the vision, the discipline, and the playfulness behind building a universe that feels “so LoveShack.”

They get into:
• How LoveShackFancy started as a side project while Rebecca was an editor at Cosmo
• The vintage-inspired, romantic DNA that has never shifted, even when trends did
• How she thinks about collaborations, from Stanley to Sephora to Pottery Barn
• Why community, experiential retail, and “drop” culture keep the brand feeling electric
• What it really takes to grow from one dress to a lifestyle world without losing the magic

If you have ever dreamed of building a brand with a clear point of view or you are curious how partnerships can fuel growth without diluting your identity, this episode feels like a behind-the-scenes masterclass in staying true to your aesthetic and still scaling big.

Tune in for a conversation about creativity, collaboration, and creating a world people want to live in.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton