She started with a beauty closet, 15,000 Instagram followers, and a product that took five years to make. Today, Laney Crowell is the founder and CEO of Saie, one of Sephora's top clean makeup brands, and she built it without cutting a single corner. From launching three months before a global pandemic to grinding through a newborn and 100+ investor rejections — this is the founder story every ambitious woman needs to hear.

In this episode, we cover:
• Why solving a problem you've lived inside is still the most powerful business strategy and how to find yours
• How to build a retail relationship that actually lasts
• What staying true to your values actually costs you as you scale and how to make sure it's worth it
• Why raising less money might be the unlock your business needs and what scrappiness forces you to figure out
• The hire that will make or break your business in the early days that most founders overlook entirely
• How to build a community so loyal they follow you across the world before you ever show up there

To learn more about Laney Crowell:
https://www.instagram.com/laney
To learn more about Saie:
https://www.instagram.com/saiebeauty/

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