She started her first business at nine years old, broke every rule in real estate, and built an empire in Brooklyn before Netflix ever called. Tricia Lee is the breakout star of Owning Manhattan, one of the most-watched shows on Netflix, and she closed $40 million in sales last month alone. From pioneering personal branding in real estate before anyone called it that, to being unapologetically herself in a space that tried to put her in a box — this is the conversation every ambitious woman needs to hear.

In this episode, we cover:
• How Tricia built a $40 million real estate business by being exactly who she is and why that is the only strategy that works
• Why she got ridiculed for everything she did first and how she knew she was right anyway
• What the Netflix show did for her business and what it cost her
• Why being a Black woman in a white space on television comes with challenges nobody talks about
• The moment she realized she was done being anyone's accessory
• What personal branding in real estate actually looks like and why authenticity is the only thing that converts
• The one thing Ryan Serhant does better than anyone else that changed how she thinks about failure
• What her next chapter looks like and why she is just getting started

To learn more about Tricia Lee:
https://www.instagram.com/lovetricialee/

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton