Podcast
Worldwide Golf Shops Insider Podcast
Hosted by Tom Brassell · EN
Welcome to the Worldwide Golf Shops Insider Podcast. Our goal is to help you play better golf with the right gear. Listen in to hear world renown industry engineers and professionals talk about the technological advances in golf equipment, and get reviews of the most important products for golfers of all skill levels. We will have interviews and round table discussions. Your host is Tom Brassell. The Worldwide Golf Shops Insider Podcast addresses the newest and latest in golf technology and equipment, helping to lowering your scores through strategy, conditioning and course management.
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Podcast Episode #432 – Chad DeHart | Cobra Golf
2w ago00:23:14Tap to summarizeThis episode of the Worldwide Golf Insider Podcast features an in-depth conversation between Worldwide Golf’s Tom Brassell and Cobra Golf Senior Product Line Manager Chad DeHart, and one thing becomes crystal clear: Cobra Golf is not interested in following trends — they want to create them. From the groundbreaking new OPTM driver family to the rapidly growing buzz surrounding Cobra’s 3D printed irons, DeHart offered a fascinating behind-the-scenes look at how Cobra is shaping the future of golf equipment. A Career Built Around Innovation Before diving into Cobra’s newest products, DeHart shared a little about his own journey with the company. Now in his 16th year at Cobra Golf, he has spent time in both sales and research & development, helping bring new technologies from concept to the golf course. According to DeHart, Cobra’s innovation cycle often stretches four to six years into the future, with teams constantly testing and refining technologies before they ever reach consumers. That long-term vision helped pave the way for Cobra’s newest driver lineup: OPTM. Cobra OPTM Drivers: Accuracy Meets Speed Brassell praised Cobra’s entertaining new commercials featuring Tour stars Rickie Fowler, Max Homa, and Gary Woodland — commercials that lean into Cobra’s playful side with warning labels like “Highly Addictive” and “May Cause Insanely Tight Dispersion.” But behind the humor is serious technology. Introducing POI: A New Way to Think About Stability One of the key innovations behind the OPTM drivers is Cobra’s new concept called POI — Products of Inertia. Golfers are familiar with MOI (Moment of Inertia), which measures club stability primarily on heel-to-toe mishits. Cobra’s POI system expands on that by analyzing stability across three separate planes, including how the club twists and droops during off-center impacts. The result? According to DeHart, Cobra saw golfers improve dispersion by as much as 20 percent compared to previous-generation models. That tighter dispersion is exactly what players at every level are chasing. Four Driver Models for Different Golfers The OPTM family includes four distinct driver models: LS – Low-spin performance for faster swingers and better players X – A blend of speed and forgiveness inspired by Cobra’s popular F9 shape Max K – High-stability performance with exceptional forgiveness Max D – Draw-biased design to help golfers fight a slice One of the more surprising revelations during the podcast involved Woodland’s gamer. Instead of the low-spin LS model many golfers would expect a Tour player to use, Woodland put the Max K in the bag because of its added stability and forgiveness — proof that fitting matters more than assumptions. Even at 41 years old, Woodland is reportedly still producing ball speeds north of 190 mph with the new driver setup. Why Club Fitting Matters More Than Ever DeHart emphasized repeatedly that modern driver technology is simply too advanced for golfers to guess what works best. That’s especially true with Cobra’s new FutureFit33 hosel system, which offers 33 different loft and lie combinations. Unlike traditional adjustable hosels that change loft and lie together, Cobra’s system allows golfers to independently adjust each setting for far more precise fitting. At first glance, 33 settings may sound overwhelming, but Cobra created interactive fitting tools and QR-code-enabled driver heads that help golfers quickly identify ideal settings based on their ball flight tendencies. As Brassell noted during the interview, even he was surprised when Cobra’s fitting tool recommended the Max K model for his game. That’s exactly why proper fitting can uncover performance golfers never expected. Cobra’s 3D Printed Irons May Be the Future of Iron Design While the OPTM drivers stole plenty of attention, the conversation took an even more fascinating turn when DeHart discussed Cobra’s rapidly expanding 3D printed iron lineup. According to DeHart, this may be the most important innovation Cobra has ever developed. Cobra first experimented with 3D printing through limited-edition putters in 2020. From there, engineers realized the technology could completely transform iron construction. Massive Weight Savings Create New Possibilities Traditional forged or cast iron designs often save only a few grams of discretionary weight. Cobra’s 3D printed irons save nearly 100 grams in some models. That allows engineers to reposition weight internally in ways never before possible, dramatically increasing forgiveness while maintaining compact, Tour-inspired shapes. The result is what DeHart called a “unicorn” design: Compact blade-like shaping Game-improvement-style forgiveness Increased stability and MOI Enhanced consistency on mishits For golfers who love the look of a players iron but struggle with forgiveness, Cobra believes 3D printing bridges that gap. Demand Has Been Explosive The market response has exceeded Cobra’s expectations. DeHart admitted Cobra is struggling to keep up with demand as the company continues running printers around the clock. The lineup now includes: 3D Printed MB 3D Printed Tour 3D Printed PX Each model targets a slightly different player profile while leveraging the same advanced manufacturing process. DeHart encouraged golfers to experience them firsthand because the feel and performance are difficult to fully appreciate until you hit them. Cobra Continues to Challenge the Industry One theme consistently emerged throughout the conversation: Cobra embraces being a challenger brand. Whether it’s developing POI technology, launching one of the most adjustable hosel systems in golf, or pioneering 3D printed iron construction, Cobra continues pushing boundaries instead of simply refining existing ideas. As DeHart told Brassell: “We’re launching product that has true innovation and it’s going to bring true performance to golfers alike.” For golfers looking to explore the latest in performance technology, Cobra’s newest lineup appears determined to deliver exactly that. And based on the response so far, golfers are paying attention.
Transcribe →Podcast Episode #431 – Bob Thurman | Wilson Golf
May 600:21:33Tap to summarizeIn this episode of the Worldwide Golf Insider Podcast, host Tom Brassell welcomed back a familiar voice in the industry—Bob Thurman, Global VP of R&D and General Manager of Golf at Wilson Sporting Goods. What followed was a compelling conversation that blended nostalgia, innovation, and a clear vision for the future of one of golf’s most storied brands. A Legacy Brand with a Modern Vision Wilson Golf is a name that resonates with generations of golfers. From classic Dynapower irons to the legendary Staff blades, the brand has long been associated with championship pedigree. In fact, Wilson still holds the distinction of having more major championship wins with its irons than any other manufacturer. But as Thurman candidly acknowledged, the company faced challenges in the past. Today, however, Wilson is in the midst of a powerful resurgence. Over the last decade, Wilson Sporting Goods has undergone a significant transformation—expanding its footprint, strengthening its brand portfolio, and reinvesting heavily in innovation. Thurman himself has played a key role in that evolution, bringing an engineering mindset and performance-first philosophy to the golf division. “We’re about making products that help players hit it farther, straighter, and ultimately make more birdies,” Thurman emphasized. Rebuilding Through Innovation and Investment Since stepping into leadership of Wilson Golf, Thurman has focused on two key areas: Product Innovation: Expanding R&D capabilities and bringing in top-tier talent, particularly in metalwoods, wedges, and putters Marketing Revamp: Reintroducing Wilson to a new generation of golfers while reconnecting with longtime loyalists The strategy is working. With strong performance in recent business cycles and a renewed commitment from leadership, Wilson Golf is gaining traction in a competitive market. Dynapower: Distance Meets Forgiveness At the center of Wilson’s product lineup is the revitalized Dynapower franchise—built for one purpose: distance and forgiveness. The modern Dynapower family includes: Dynapower Max: Maximum forgiveness and easy launch Dynapower Irons: Ideal for mid-handicap players seeking distance and consistency Dynapower Forged: A compact, players-distance iron with forged feel On the woods side, Wilson has expanded to four driver models, including the Dynapower LS, Carbon, Max, and the new Max Plus (10K-style)—each tailored to different swing profiles and performance needs. The goal? Give golfers options that are not only powerful but precisely tuned to their game. Staff Model: Precision for Better Players While Dynapower focuses on distance, Wilson’s Staff Model line is built for precision and shot-making. From traditional blades to cavity backs and the newer XB (player performance iron), the Staff lineup blends classic shaping with modern forgiveness. These clubs continue to carry the legacy that helped define Wilson’s dominance in major championships. Smarter Fitting with AI Technology One of the most forward-thinking developments discussed was Wilson’s investment in fitting technology. The new Wilson Fit AI Optimizer integrates directly with launch monitors to analyze: Launch windows Descent angles Spin rates Ball flight consistency This data-driven approach helps golfers get properly fit for clubs—something Thurman stressed is essential. “Golf is hard enough. If your equipment isn’t fit properly, you’re making it even harder,” he noted. Affordable Innovation: Zero Torque Putters Wilson is also making waves in the putter category with its new Infinite ZT (Zero Torque) models. Zero torque technology—popularized by premium brands—helps stabilize the putter face throughout the stroke. Wilson’s version brings this innovation to market at a remarkably accessible price point (around $199), making it one of the best value plays in the category. The Underrated Golf Ball Lineup Perhaps the most overlooked part of Wilson’s lineup? Its golf balls. Thurman highlighted three standouts: Duo: A soft, low-spin distance ball known for exceptional feel Triad: A three-piece urethane ball designed for control and balance Staff Model / Model X: Tour-level performance for higher swing speeds In blind testing, the Duo has even been compared favorably in feel to premium balls—often surprising golfers with its softness and performance. Connecting with the Next Generation A major theme throughout the conversation was Wilson’s focus on younger golfers. The fastest-growing segment in golf today is the 18–34 age group, and Wilson is actively working to connect with these players through modern product design, fresh branding, and a “Play Original” mindset. At the same time, the company remains committed to its loyal base—those “Wilson lifers” who have trusted the brand for decades.
Transcribe →Podcast Episode #430 – John Novosel | Bushnell Golf
Apr 2500:15:53Tap to summarizeWhen it comes to finding the perfect Father’s Day gift for the golfer who “already has everything,” the answer might be simpler than you think—upgrade what’s already in the bag. On a recent episode of the Worldwide Golf Insider Podcast, host Tom Brassell sat down with John Novosel of Bushnell Golf to break down the latest innovations in distance-measuring technology and why they make ideal gifts this season. From cutting-edge laser rangefinders to GPS speakers and launch monitors, here’s a closer look at what’s new and noteworthy. Laser Rangefinders: A Massive Leap Forward Golfers who remember the early days of rangefinders—bulky devices with questionable accuracy—will be amazed at how far the technology has come. The standout product this year is the Tour V7 Shift, which Novosel describes as a “home run” thanks to its combination of performance, simplicity, and price point. Key Features: Slope Technology with Visual Clarity - Bushnell’s patented slope feature now includes a green-highlighted slope number inside a vivid red display, making it easier than ever to interpret distances. JOLT + Visual JOLT - When you lock onto the flag, the device vibrates and displays visual confirmation with bright rings—eliminating any doubt about your target. BITE Magnetic Mount - No more fumbling in cup holders or pockets—the rangefinder securely attaches to the cart bar. Improved Weather Resistance (IPX6) - Built to handle the elements better than ever. Perhaps most appealing: premium display technology that once cost $500+ is now available in the $300 range, making it a compelling upgrade for golfers using older devices. GPS Evolution: The Wingman HP Bushnell continues to redefine the GPS category with the Wingman HP, a product that blends entertainment with performance. Originally known for inventing the “GPS speaker” category, Bushnell has taken things to the next level. What’s New: Color Touchscreen Display for easy yardage viewing Enhanced Audio with upgraded speakers and bass Magnetic Cart Mount (BITE Technology) Seamless App Integration with automatic course loading At around $229, it’s not just a golf tool—it doubles as a high-quality Bluetooth speaker for everyday use. Novosel noted that many golfers are upgrading from earlier Wingman models, thanks to the improved sound and added functionality. Launch Monitors: Tour-Level Data at Home Perhaps the most exciting category discussed was launch monitors—technology that was once reserved for tour pros and elite club fitters. Today, Bushnell offers accessible, high-performance options like the Launch Pro and LPi, both powered by Foresight Sports technology. Why It Stands Out: Tour-Level Accuracy & Consistency - Unlike some competitors, Bushnell emphasizes not just accuracy—but repeatable accuracy on every shot. Indoor + Outdoor Versatility (Launch Pro) - Set it up in your home simulator, then take it to the range with ease. Essential Data Only - Focus on what matters most: carry distance, spin rates, and ball data—without overwhelming users. Flexible Price Points - Options starting around $1,500 make this category more accessible than ever. As Brassell pointed out, just a decade ago, this level of technology would have cost tens of thousands of dollars. The Perfect Gift (Even for Yourself) One theme echoed throughout the conversation: these products aren’t just great gifts—they’re smart upgrades. Novosel summed it up best: Upgrade your current device Pass the old one down to a family member Everyone wins Whether it’s the precision of a laser rangefinder, the convenience of a GPS speaker, or the game-changing insights from a launch monitor, Bushnell’s lineup offers something for every golfer—and every budget. Final Thoughts Father’s Day is the perfect excuse to invest in better golf—and better tech. As this conversation highlighted, modern equipment isn’t just more advanced—it’s more user-friendly and more affordable than ever. So if you’re shopping for a golfer this year (or dropping hints yourself), Bushnell’s latest innovations might just be the easiest win on your list.
Transcribe →Podcast Episode #429 – Travis Milleman | Ping Golf
Apr 2100:34:03Tap to summarizeWhen we sit down with Travis Milleman, you know you’re getting more than just product talk—you’re getting a behind-the-scenes look at how modern golf equipment is engineered, tested, and fit for real players. In this episode of the Worldwide Golf Insider Podcast, Milleman, Senior Design Engineering Manager at PING Golf, breaks down the brand’s newest irons, wedges, and putter innovations—and one theme comes through loud and clear: performance first, but always fit to the player. The Rise of the “Player’s Distance” Iron: Meet the i540 One of the biggest focal points of the conversation is PING’s new i540 iron, a standout in the fast-growing “player’s distance” category. This segment of irons has surged in popularity over the last decade, catering to golfers who want: The clean, compact look of a player’s iron The added speed and distance of modern technology According to Milleman, the i540 represents one of the most complex iron designs PING has ever produced. Built with a metalwood-style construction, it combines a thin, high-strength face with internal tungsten weighting—delivering explosive ball speed without sacrificing control. But what really separates it? A technology called "inR-Air" (internal noise reduction air). Why “inR-Air” Matters This pressurized air insert inside the clubhead: Dampens unwanted vibrations Improves sound and feel Maintains face flexibility for speed The result? A club that feels soft and controlled—yet still delivers the “hot” distance players crave. And as Milleman emphasizes, distance alone isn’t enough. “If it goes farther but doesn’t stop on the green, we’re doing the player a disservice.” That’s why PING engineers focus heavily on launch angle and descent angle, ensuring shots come in high enough to hold greens—even with stronger lofts. Who Should Play the i540? The i540 is built for a wide range of golfers, particularly: Low handicaps seeking extra distance Mid-handicaps wanting speed without losing looks Players who value confidence at address It’s a “bridge” iron—blending performance and playability for golfers who still want a refined appearance in their bag. Maximum Forgiveness: The G740 Iron On the opposite end of the spectrum sits the G740, a super game-improvement iron designed to make golf easier—plain and simple. Compared to other models, the G740 features: A larger clubhead (heel-to-toe and front-to-back) A wider sole for lower center of gravity More offset to help square the face Everything about it is engineered to: Launch the ball higher, improve consistency, protect off-center hits. Milleman puts it bluntly: if you’re new to the game or struggle with consistency, this is the kind of club that can dramatically improve your experience. The Real Key: Custom Fitting Throughout the conversation, both Brassell and Milleman keep returning to one critical point: You can’t unlock performance without proper fitting. PING’s philosophy is built on three-dimensional fitting, dialing in: Lie angle Loft Shaft weight and profile Even something as simple as choosing the wrong shaft can cost players: Peak height Spin rate Stopping power PING’s newer tools—like their Copilot fitting system—take it even further, helping golfers build an entire set based on just a few swing inputs. Short Game Matters: S259 Wedges While distance gets plenty of attention, Milleman highlights an area where golfers can truly lower scores: inside 100 yards. Enter the S259 wedges, designed with: Six grind options for different swing types and conditions Enhanced face friction for consistent spin (especially in wet conditions) A new “WebFit Wedge” system to simplify fitting One standout innovation is the Dial-A-Wedge grip, which gives visual cues for face position—helping players consistently set up for bunker shots, chips, and specialty shots. It’s a practical solution to a common problem: most golfers don’t actually know how open or closed their wedge face is. A Smarter Putter: Scottsdale Tech PING’s upcoming Scottsdale Tech putters push innovation into the mental side of the game. Two key concepts stand out: 1. “Quiet Eye” Alignment (IQ Technology) A simple dot on the topline helps: Focus attention Reduce distractions Improve putting consistency Backed by cognitive science, this feature has shown measurable improvements in putting performance during testing. 2. Onset Design & CG Control PING continues to emphasize a fundamental principle: The center of gravity should always be pulled—not pushed. By positioning the shaft in front of the CG, the putter becomes more stable through impact—similar to pulling a trailer behind a truck rather than pushing it. The Bottom Line This conversation reinforces what has defined PING Golf for decades: Engineering with purpose Performance backed by data Fitting as the foundation of success Whether it’s the explosive i540, the ultra-forgiving G740, or the precision-focused S259 wedges, every product is designed with a specific golfer in mind. And as both Brassell and Milleman stress, the takeaway is simple: Don’t just buy clubs—get fit for them. Because in today’s game, the right equipment isn’t just helpful—it’s essential.
Transcribe →Podcast Episode #428 – Chris Voshall | Mizuno Golf
Apr 1600:18:09Tap to summarizeIt’s not often you get to trace a conversation back more than a decade, but that’s exactly what made this latest Worldwide Golf Insider Podcast episode so special. Host Tom Brassell welcomed back Mizuno Golf’s Chris Voshall—now Director of Golf for Mizuno USA—for a wide-ranging discussion that highlighted just how far the brand has come. From forged blades to cutting-edge, tech-infused equipment across the entire bag, Mizuno is no longer just “that iron company.” It’s a full-fledged performance brand—and Voshall made that clear. A Career Built Alongside Mizuno’s Evolution Voshall’s journey mirrors Mizuno’s transformation. Starting more than 20 years ago as a test engineer fresh out of college, he’s had his hands on nearly every aspect of product development—from cutting apart competitor clubs for analysis to designing irons, wedges, and woods. Now leading product direction across major global markets, Voshall sees Mizuno’s current era as just the beginning. “It feels like the beginning is just happening, even though I’m 22 years in.” That perspective helps explain the brand’s current momentum—rooted in tradition, but driven by innovation. Mizuno Pro M-Series: Classic Looks, Modern Firepower At the heart of Mizuno’s latest release is the new Mizuno Pro M-Series irons—the M13 and M15. While they maintain the sleek, compact look Mizuno is known for, the technology inside tells a very different story. The M13 is a multi-construction masterpiece: Long irons feature a forged face with high ball speed technology Mid irons incorporate a milled slot for added flexibility Short irons return to a one-piece forging for precision and control The M15, on the other hand, leans into a hollow-body design with tungsten weighting for higher launch and increased forgiveness—all while maintaining a blade-like profile. The real story? These sets are built for customization. “Between the two families, you’ve got five different constructions you can mix and match.” That flexibility reflects a broader trend in golf—combo sets tailored to individual performance needs. Why Fitting Matters More Than Ever One of the strongest themes throughout the conversation was the importance of club fitting. Golfers used to focus primarily on distance and spin. Today, it’s about: Launch windows Peak height Descent angle Stopping power Without proper fitting, those variables can work against you. “If you’ve got a club that goes far but gets there through roll, you’ve got no chance at a front pin.” Modern equipment is more powerful than ever—but unlocking that performance requires dialing in the right combination of head, shaft, and even golf ball. JPX 1 Driver: Rethinking Face Technology Mizuno’s innovation doesn’t stop with irons. The new JPX 1 driver introduces a groundbreaking nano-alloy face technology that changes how the ball interacts with the clubface. The concept is simple but powerful: The material stiffens at rest Becomes more flexible at impact Enhances energy transfer and ball speed The result? Faster ball speeds and improved performance across a larger portion of the face—especially on off-center hits. Combined with two distinct models (standard and Select), the JPX 1 line offers options for a wide range of players. Putters and Golf Balls: The Complete Bag Mizuno has quietly built out a full equipment ecosystem. M-Craft Putters The new M-Craft City Series blends craftsmanship with versatility: Forged in Japan for soft, consistent feel Classic designs across blade and mallet options Premium materials like copper underlay for enhanced feedback For golfers seeking adjustability, the M-Craft X line allows interchangeable components to fine-tune performance. Mizuno Pro Golf Balls Since entering the golf ball market in 2020, Mizuno has made rapid improvements. The latest Pro S and Pro X models deliver: Soft feel across both options Strong performance with urethane covers A compelling value proposition with multi-dozen pricing Even more impressive, Mizuno’s fitting system can recommend the ideal ball based on your swing data—bringing a new level of personalization to an often-overlooked part of the game. A New Identity for Mizuno For years, Mizuno was synonymous with elite forged irons. While that heritage remains, it no longer defines the brand entirely. Today’s Mizuno lineup spans: Players irons and game-improvement models Drivers, fairway woods, and hybrids Wedges, putters, and golf balls All infused with modern technology and built for performance. “Take a look at us again. We’ve got a lot more going on than just that.” Final Thoughts If there’s one takeaway from this conversation, it’s this: golf equipment has evolved—and Mizuno is right at the forefront of that evolution. But technology alone isn’t enough. To truly benefit, golfers need to experience it firsthand: Get properly fit Test different combinations Explore options across the bag Because in today’s game, the right setup doesn’t just improve performance—it transforms it. And as Brassell put it, you might just be surprised by what you find when you give it a swing.
Transcribe →Podcast Episode #427 – Corey Gerrard | Titleist Vokey Wedges
Mar 3100:16:18Tap to summarizeTitleist Vokey SM11 Wedges Review: Tour-Inspired Technology for Ultimate Spin, Flight, and Control The all-new Titleist Vokey Design SM11 wedges represent the latest evolution in short game performance from Titleist—the most trusted wedge brand on the PGA Tour. In this episode of the Worldwide Golf Insider Podcast, Worldwide Golf’s Tom Brassell sits down with Corey Gerrard from the Vokey Wedge division to break down the technology, tour feedback, and fitting insights behind the SM11 lineup. Built from years of research and validated by the best players in the world, the SM11 wedges are engineered around three key performance pillars: contact, flight, and spin control—the essential ingredients for scoring success. The Evolution of Titleist Vokey SM11 Wedges Developing a premium wedge like the SM11 doesn’t happen overnight. According to Gerrard, the process typically takes 2 to 4 years, combining tour player feedback with advanced R&D. The SM11 builds on the success of the SM10, with insights from Vokey Tour Rep Aaron Dill and Master Craftsman Bob Vokey leading the way. Early testing revealed something unique in the low-bounce T Grind—its center of gravity (CG) aligned perfectly with the ideal strike location (between grooves 2 and 5). The result? Lower, more controlled launch Increased spin consistency Improved carry distance Exceptionally soft feel at impact The key breakthrough in the SM11 was extending this optimized CG placement across all grinds and lofts, ensuring consistent flight and performance regardless of wedge setup. Tour Feedback: What PGA Tour Players Are Saying When the SM11 wedges arrived on tour, the reaction from players was immediate—and telling. Many pros initially asked, “Nothing changed, right?”—a testament to how much they already trusted the look, feel, and performance of previous Vokey wedges. But the improvements quickly stood out: Softer, more solid feel Improved turf interaction Enhanced spin control across different shot types Importantly, tour players aren’t chasing maximum spin—they’re chasing predictable spin. With the SM11 wedges, players can generate high spin around the greens while maintaining control on full shots to avoid excessive rollback. This same principle applies to amateur golfers: consistent spin equals better distance control and lower scores. Why Contact Is King in Wedge Play One of the biggest takeaways from Gerrard: strike location matters more than anything else. The ideal contact point—between grooves 2 and 5—activates the wedge’s center of gravity and groove design. Striking too high on the face leads to: Ballooning shots Reduced spin Loss of distance and control For better short game results, players should focus on: Lower, controlled trajectories Clean, centered contact Spin that checks instead of overreacts As Gerrard explains, even bunker shots don’t require excessive height—controlled, lower flight with spin leads to closer proximity and more up-and-downs. SM11 Wedge Grinds Explained: Finding the Right Setup The Titleist Vokey SM11 wedges feature six tour-proven grinds: F Grind S Grind M Grind D Grind K Grind T Grind With 27 loft, bounce, and grind combinations, the SM11 lineup provides unmatched versatility from pitching wedge through lob wedge. Instead of using the same grind throughout your set, Gerrard recommends building a wedge “toolbox”: Higher bounce for soft conditions and sand shots Lower bounce for firm turf and versatility around the greens This approach allows golfers to adapt to different lies, turf conditions, and shot requirements. The Importance of Wedge Fitting for Better Short Game Performance A proper wedge fitting is essential to unlocking the full potential of the SM11 wedges. The process typically includes: Gapping analysis (maintaining ~15-yard distance gaps) Grind testing, including "blind tests" to identify best performance Evaluation of turf interaction and strike consistency Custom shaft and grip selection for optimal feel and control Whether indoors or outdoors, wedge fitting often reveals performance gains golfers didn’t expect—especially around the greens. Premium Finishes and Custom Options The SM11 wedges are available in multiple premium finishes, including: Tour Chrome Nickel Jet Black (with fingerprint-resistant coating) Custom options, including raw finishes, allow golfers to further personalize their wedges for performance and aesthetics. Final Thoughts: Improve Your Short Game with Titleist Vokey SM11 The Titleist Vokey SM11 wedges deliver tour-level performance through advanced CG placement, refined grinds, and exceptional spin control. As Corey Gerrard emphasizes, better scoring starts inside 100 yards. Spend more time practicing your short game, focus on clean contact, and dial in your trajectory and spin. Lastly, touch on the importance of getting custom fit for your Titleist Vokey SM11 wedges. Get custom fit at a Worldwide Golf Retail Location near you or check us out online at www.worldwidegolf.com for all of your golf equipment needs.
Transcribe →Podcast Episode #426: TaylorMade Golf CEO David Abeles – Qi4D Driver
Mar 2000:30:11Tap to summarizeEach year, the Worldwide Golf Insider Podcast kicks off the season with a must-listen episode, and the 2026 “State of TaylorMade” conversation with CEO David Abeles delivers powerful insight into golf industry trends, cutting-edge equipment technology, and the future of the game. Recorded just after the AT&T Pebble Beach Pro-Am, this episode blends tour-level storytelling with expert analysis on why golf participation, equipment innovation, and custom fitting are all reaching new heights. Inside Pebble Beach: Playing with Scottie Scheffler Fresh off two rounds at Pebble Beach alongside World No. 1 Scottie Scheffler, Abeles shares a unique behind-the-scenes perspective from one of golf’s most iconic events. With his 15-year-old son Joshua caddying—continuing a family tradition—Abeles describes the experience as a true bucket-list moment. Scheffler’s elite ball-striking and consistency stood out, even as challenging greens and early struggles tested both players. The weekend ended with a front-row view of Collin Morikawa’s victory, adding even more significance to an already unforgettable tournament. Collin Morikawa’s Win & TaylorMade Performance Morikawa’s win wasn’t just another PGA TOUR victory—it was a milestone moment for one of TaylorMade Golf’s longest-tenured athletes. Partnered with TaylorMade since age 12 Celebrated his win from Pebble Beach’s iconic champion’s wall Shared personal news with Abeles—he and his wife are expecting Most importantly, Morikawa’s performance showcased the power of the new TaylorMade Qi4D driver, especially in difficult wind conditions. Golf Industry Growth: Why the Game Is Booming in 2026 According to Abeles, the golf industry has never been stronger. Key trends driving growth include: Over 12 million new golfers worldwide in the last four years More than 1 million new players annually—a record pace Increased participation among women, juniors, and families Strong demand across North America, Europe, and Asia Packed tee sheets and rising course development Professional golf is also thriving, led by stars like Scottie Scheffler, Rory McIlroy, and TaylorMade athletes including Collin Morikawa and Tommy Fleetwood. Retail is keeping pace with demand, as stores like Worldwide Golf locations report strong equipment sales fueled by real performance gains in modern golf clubs. TaylorMade Qi4D Driver: Technology Breakdown At the center of the conversation is the all-new TaylorMade Qi4D driver, along with its lineup of fairway woods and hybrids. Described as “the most advanced driver we’ve ever built,” the Qi4D introduces four key dimensions of performance: 1. Advanced Face Technology Optimized roll properties for improved launch and consistency More forgiveness across the face 2. Aerodynamic Head Design Increased clubhead speed Improved efficiency through the swing 3. React Shaft Technology Custom-matched to your swing (high, mid, or low release) Enhances energy transfer and timing 4. Precision Custom Fitting Maximizes distance and accuracy Unlocks full performance potential Tour Validation Rory McIlroy: switched after just 3 swings Collin Morikawa: dialed in after 5 swings Scottie Scheffler: close to full adoption Performance Gains 10–14 yards more distance for amateur golfers Reduced spin variance (e.g., Rory: 900 RPM → 250 RPM) More consistent launch conditions on mishits Why Custom Fitting Is Essential for Golfers A major takeaway from Abeles: custom fitting is no longer optional—it’s essential. Choosing the right driver loft, shaft, and head combination can deliver: 7–9 additional yards off the tee Improved dispersion and accuracy Better overall consistency Fairway woods are also evolving, with players like Tommy Fleetwood adding higher-lofted clubs (like a 9-wood) for optimal launch and stopping power. New TaylorMade TP5 & TP5X Golf Balls TaylorMade is also pushing innovation in golf ball technology with the latest TP5 and TP5X golf balls. Key Features: Microcoating paint technology Reduced tolerances (50 microns → under 30 microns) More consistent flight and aerodynamics Morikawa’s win with the TP5X golf ball highlights the real-world performance benefits at the highest level. Sunday Red Presidio Golf Shoes: Performance Meets Innovation TaylorMade’s innovation extends into footwear with the new Sun Day Red Presidio spikeless golf shoes, co-developed with Tiger Woods. What Makes Them Unique: Ground force-focused sole technology Enhanced stability and connection to the turf Premium comfort for walking and performance Abeles emphasizes that modern golf shoes should be considered performance equipment—not just apparel. Final Takeaway: The Future of Golf & TaylorMade David Abeles closes with a clear message: “It’s a wonderful time to be in this industry. It’s a wonderful time to be a golfer.” With record participation, breakthrough technology, and the rise of custom fitting, golf is positioned for sustained growth over the next decade. Get Fitted for the TaylorMade Qi4D Driver at Worldwide Golf Ready to upgrade your game? Visit your nearest Worldwide Golf retail location or head to worldwidegolf.com to: Get custom fit for the TaylorMade Qi4D driver Test the latest TaylorMade golf clubs and balls Experience the performance difference firsthand Your best golf starts with the right equipment—and the right fit.
Transcribe →Worldwide Golf Insider Podcast – Episode #425
Feb 2600:30:23Tap to summarizeInside Callaway Innovation with Jacob Davidson, VP of Tour & Product Strategy On Episode #425 of the Worldwide Golf Insider Podcast, Worldwide Golf’s own Tom Brassell sits down with Jacob Davidson, Vice President of Tour and Product Strategy at Callaway Golf. From his early beginnings in the game to helping shape the equipment played at the highest levels of professional golf, Jacob gives listeners an inside look at how innovation moves from concept… to tour validation… to your bag. How It All Started Jacob’s journey into the golf industry began the way it does for so many of us — through a love of the game. Growing up around golf, he developed both a competitive spirit and a fascination with equipment. That curiosity about why clubs perform the way they do ultimately led him toward product strategy and tour-level development. His path into Callaway wasn’t accidental — it was driven by a passion for performance, innovation, and helping golfers of all skill levels play better. Over time, he found himself working at the intersection of engineering, tour feedback, and consumer experience — a role that now directly influences the products you see on shelves and in play each week on professional tours. From R&D to the Tour Truck: How a Product Reaches Staff Players One of the most fascinating parts of the conversation centers on how Callaway develops and validates new products with its tour staff. Here’s what that process looks like: 1. Player Feedback First Callaway engineers work closely with tour players early in the development cycle. Shape, sound, feel, spin profile — everything matters. Tour feedback isn’t just about performance numbers; it’s about confidence. 2. Prototype Testing Clubs are built and tested in real-world conditions. Launch monitor data plays a huge role, but so does on-course performance under pressure. 3. Tour Validation If it doesn’t go into play, it goes back for refinement. Tour adoption is one of the strongest performance indicators. 4. Consumer Optimization After tour validation, engineers refine adjustability and fitting variables to ensure the club works not just for elite players — but for all golfers. Jacob explains that tour isn’t just marketing — it’s a proving ground. The feedback loop between tour players and Callaway’s R&D team accelerates innovation and ensures performance gains are measurable and meaningful. The Technology Behind the NEW Callaway Quantum Driver A major highlight of Episode #425 is Jacob’s deep dive into the new Quantum driver. While the name sounds futuristic, the innovation behind it is grounded in serious engineering. AI-Driven Face Optimization Callaway continues to push Artificial Intelligence design to optimize face performance across more impact locations. The result? Faster ball speeds not just on center strikes — but across a larger portion of the face. Advanced Multi-Material Construction The Quantum driver blends lightweight carbon components with strategically positioned mass to increase MOI (moment of inertia) while maintaining low spin characteristics. Refined Aerodynamics Subtle shaping improvements help reduce drag during the downswing, potentially increasing clubhead speed without requiring more effort from the player. Sound & Feel Engineering One of the most overlooked but critical elements of driver design is acoustics. Jacob explains how internal rib structures and material thickness are tuned to deliver a powerful, solid sound — something tour players demand and consumers appreciate. Precision Weighting & Adjustability The Quantum platform allows golfers to dial in launch and spin characteristics through adjustable weighting and hosel settings — making custom fitting more important than ever. Why Fitting Matters More Than Ever One key takeaway from Jacob’s insights: technology only works if it’s optimized for you. With modern drivers like the Quantum offering highly specific launch and spin windows, getting professionally fit ensures: Maximum ball speed Ideal launch angle Proper spin rate Consistent dispersion That’s why Jacob and Tom both stress the importance of working with experienced fitters. The Callaway Advantage: Tour DNA Meets Consumer Performance What makes Callaway unique, according to Jacob, is the seamless collaboration between: Engineers Product strategists Tour reps Professional players Retail fitting teams Innovation doesn’t happen in isolation — it’s shaped by feedback from the best players in the world and refined for everyday golfers. Listen Now & Upgrade Your Game Episode #425 is packed with insights into: Jacob Davidson’s journey in golf The product lifecycle inside Callaway Tour validation and testing The breakthrough technology behind the Quantum driver Why fitting is critical for performance gains If you love understanding why your equipment performs the way it does, this is an episode you won’t want to miss. Ready to Experience Quantum? Be sure to check out the latest Callaway Quantum gear at a Worldwide Golf retail location near you. Our certified fitters will help you dial in the perfect setup for your swing. 🔹 Visit your local Worldwide Golf store🔹 Or shop online at www.worldwidegolf.com🔹 And get custom fit for your Callaway Quantum driver for maximum performance Because the right technology — properly fit — changes everything. Stay tuned for more insights from the Worldwide Golf Insider Podcast, and as always… play well. ⛳
Transcribe →Worldwide Golf Insider Podcast – Episode #424
Dec 2200:15:26Tap to summarizeTom Brassell Sits Down with PGA of America CEO Derek Sprague The Worldwide Golf Insider podcast is back with another insightful conversation for golfers of all levels. In Episode #424, Worldwide Golf’s Tom Brassell welcomes Derek Sprague, the CEO of The PGA of America, for an in-depth discussion on leadership, growth, and the future of the game. A Journey That Began in 1993 Derek shares his personal journey with The PGA of America, which began back in 1993. What started as a passion for the game evolved into a lifelong career dedicated to serving PGA Professionals and growing golf nationwide. Derek reflects on the experiences, mentors, and moments that shaped his path, offering listeners a behind-the-scenes look at what it takes to lead one of the most influential organizations in golf. Supporting PGA Professionals at Every Level A major focus of the conversation centers on what The PGA of America does for its members. Derek explains how the organization supports PGA Professionals through education, career development, and resources that help them succeed both on and off the golf course. From continuing education programs to community engagement initiatives, the PGA’s mission is rooted in empowering professionals to positively impact the game. Growing the Game Through Junior Golf Derek also highlights the PGA’s commitment to junior golf, emphasizing programs designed to introduce young players to the game in a fun, accessible, and inclusive way. These initiatives not only help build skills but also instill core values like sportsmanship, respect, and perseverance—ensuring the future of golf remains strong for generations to come. Advice for Aspiring PGA Members For those considering a career in golf, Derek offers practical and inspiring advice on becoming a PGA Member. He discusses the importance of passion, patience, and dedication, while encouraging aspiring professionals to take advantage of education pathways and mentorship opportunities available through The PGA of America. Listen Now This episode is a must-listen for anyone interested in golf leadership, professional development, or the future of the game. Be sure to check out Worldwide Golf Insider Podcast Episode #424 to hear the full conversation between Tom Brassell and Derek Sprague. And don’t forget—check us out in-store at a Worldwide Golf retail location near you or online at www.worldwidegolf.com for the latest gear, expert fitting, and everything you need to play your best golf.
Transcribe →Episode #423: Inside LAB Golf with CEO Sam Hahn
Nov 2600:38:44Tap to summarizeWorldwide Golf Insider Podcast – Episode #423 On episode #423 of the Worldwide Golf Insider podcast, host Tom Brassell sits down with LAB Golf CEO Sam Hahn for a conversation that blends childhood memories, creative detours, breakthrough technology, and big-time wins on the PGA Tour. If you’ve ever wondered how someone goes from a life in music to leading one of the most talked-about putter companies in golf, this episode is for you. Falling in Love with the Game Sam’s golf story starts the way many of ours do: on the course with his dad. He talks about those early days as a kid, learning the game one swing (and one chunked shot) at a time. It wasn’t about perfection back then—it was about time together, the feel of a well-struck shot, and the simple magic of walking down a fairway with someone you love. Those formative rounds planted a seed. Even though Sam wouldn’t stay with the game continuously, golf was always there in the background—waiting. Walking Away… and Then Coming Back Like a lot of golfers, Sam eventually drifted away from the game. Life pulled him in other directions, and golf took a back seat. He set the clubs aside, focusing instead on another passion: music. For a while, that became his world—creativity, performance, and the grind that comes with trying to make it in a competitive industry. But golf has a funny way of pulling people back. Sam shares how, after years away, he found himself returning to the game with a fresh perspective. No longer just a casual pastime, golf became an obsession again—this time, with a twist. He wasn’t just interested in playing better. He wanted to understand why certain things worked… especially on the greens. That curiosity became the foundation for what would eventually become LAB Golf. From Music to Making Putters: A Creative Pivot Most people see music and golf as worlds apart. Sam doesn’t. In the podcast, he explains how his background in music actually helped shape his path in golf: Music taught him about feel and rhythm—two things that matter immensely in putting. Performing and creating taught him to experiment, to break out of conventional lanes. The constant pursuit of “better” in music mirrored the endless chase for improvement in golf. That same creative mindset led Sam to start asking questions most golfers never do: Why do so many of us struggle with putting, even when our strokes look pretty good? Why does the putter face seem to fight us—opening and closing when we don’t want it to? Those questions would eventually lead to LAB Golf—and to a completely different way of thinking about putter design. What Is Lie Angle Balance? At the heart of LAB Golf is a simple but powerful idea: lie angle balance. Sam breaks it down this way on the show: Most putters want to twist during the stroke. That twist comes from torque—the club’s natural tendency to open or close the face as you move it. Your hands and wrists are constantly having to fight that twist, even if you don’t feel it. That’s one major reason putting can feel so inconsistent. LAB Golf putters are designed to be lie angle balanced, which means: When you swing the putter, the face doesn’t want to rotate open or closed. The putter is balanced around the exact lie angle it’s built to be played at. Instead of you having to manipulate the face, the putter wants to stay square to your target line. The idea is to let golfers free up their stroke—remove excess hand action, reduce compensation, and make it easier to start the ball on line, over and over again. Sam also talks about the engineering that goes into this: Carefully distributed weights Unique head shapes Custom fitting to get the right lie angle for your stroke The result is a putter that doesn’t just feel different—it behaves differently. LAB Golf on the PGA Tour: Proof at the Highest Level Of course, it’s one thing to talk about technology. It’s another thing to see it succeed where the pressure is highest. On the podcast, Sam walks Tom through LAB Golf’s evolution on the PGA Tour—from early adopters who were willing to try something that looked a little different, to multiple wins and leaderboards stacked with LAB putters. Tour players are constantly searching for any edge they can find, especially with the flatstick. The fact that more and more pros are putting LAB putters in play—and winning with them—has only accelerated the brand’s momentum. Those victories aren’t just marketing points; they’re validation that the concept of lie angle balance works at the very highest level of the game. Try LAB for Yourself at Worldwide Golf Hearing Sam’s story—from childhood rounds with his dad, to stepping away from the game, to returning and reshaping how we think about putting—makes one thing very clear: LAB Golf isn’t just another putter brand. It’s the product of curiosity, creativity, and a refusal to accept “that’s just how it is” on the greens. If you’re intrigued by the idea of lie angle balance and want to see what all the buzz is about: Visit a Worldwide Golf retail location near you to explore the latest LAB Golf putters in person. Get custom fit for a LAB putter so the lie angle, length, and setup are dialed in specifically for your stroke. Or check us out online at www.worldwidegolf.com to browse models, learn more about the technology, and find the option that’s right for your game. And of course, don’t forget to listen to Episode #423 of the Worldwide Golf Insider podcast to hear the full conversation between Tom Brassell and Sam Hahn. It’s a deep dive into not just putter tech, but passion, reinvention, and what it means to chase better—on the course and off it.
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