Podcast
Worth Every Penny Joycast
Hosted by Sarah Petty · EN
How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio?
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way.
Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny.
You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute
44episodes
Episodes
Newest firstAll episodes
#245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle
Jan 7, 202500:20:10Tap to summarizeDoes it seem like the only people who hire you for photos are bargain hunters or family? I know how suffocating that can feel. You pour your heart into your photography, but you’re left wondering if there’s anyone out there who truly values your work. In this week’s Joycast, I’m sharing how to break out of that bubble, connect with the right clients, and build a photography business full of customers who value your worth. Here’s how we’re flipping the script for 2025 and starting fresh: I’ll bust the myths about “magic button” solutions and share how a few basics will set you up for long-term success. Want clients who value your work and pay you well? I’ll show you how to get closer to the right people and why proximity matters for building your business. You don’t need to overhaul your life to connect with potential clients. I’ll explain how small steps, like inviting a friend for coffee or starting conversations at your kid’s activities can open big doors. It’s all about choosing the right opportunities! I’ll tell you how to filter what aligns with your goals so you don’t end up overwhelmed and burnt out. Let’s make 2025 your year! It’s a clean slate, and with a few habits, you can change everything. Ready to start building relationships with clients who value your artistry? Hit play, and let’s talk photographer friend! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-245 SHOW TRANSCRIPT: Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
Transcribe →#244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead
Dec 31, 202400:26:23Tap to summarizeOh New Year’s resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February? In this week’s Joycast, I’m sharing why I think resolutions often set us up for failure and what I’m doing instead to create real, lasting progress as we step into a brand-new year. Here’s a sneak peek: Why starting your day with a “fresh sheet of ice” can be the habit you need. The power of gratitude reflections (and how to turn failures into your best teachers.) My secret weapon for setting intentions that actually stick (spoiler alert: it’s a word, not a list!) The creative joy of vision boards and why I make this a must-do every year. Plus, I share personal stories from recovering after a tough skiing accident to redefining what “family first” means as my kids grow into their own amazing careers. If you’re ready to move past the pressure of resolutions and create a year filled with clarity, creativity, and purpose, this Joycast episode is packed with practical tips and heartfelt insights to help you get there. Let’s embrace progress (not perfection) as we focus on what truly matters in our lives and businesses this new year. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-244 SHOW TRANSCRIPT: Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
Transcribe →#94: Can You Make It When You're In A HUGE City Crowded With Photographers?
Feb 15, 2022Tap to summarizeLos Angeles is the City of Angels…and former actress Kendra felt like she needed a miracle to get her photography business off the ground. LA has almost as many photographers as actors, so Kendra was trying to out-discount her competition to stay in business. Things had gotten so bad, she couldn't even pay herself! But THEN, something happened that changed everything - and she got her first $6,300 client! How'd she do it? That's what we're talking about today. Listen now. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-94 BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM: https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals
Transcribe →#44: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 2)
Mar 2, 2021Tap to summarizeHow the heck did they do it? Here’s part 2 of our advice series with my $100k Yay Award Winning boutique photographers. You’ll hear directly from them their #1 piece of advice for getting to $100k a year in your portrait photography business. I believe one of the most powerful things to see is ordinary people doing extraordinary things. These photographers are just like you– juggling life, family, studio rent, bills with a love for making photos and wanting time freedom and flexibility to put family first. And it’s happening for them. I want this for you, too, and I hope this series showed you that it’s possible no matter where you live or what obstacles have been put in front of you. And next year, I hope to be giving YOU a $100k Yay award on my stage at Go Boutique Live. And if you haven’t listened to part one yet, go back and listen for amazing advice from photographers in all stages of their photography journey. Press play for part 2.
Transcribe →