Podcast
WOW Influence
Hosted by WOW Influence · EN
Here you'll find everything you need to know about the world of Influencer Marketing and how to become an expert in this space
4episodes
Episodes
Newest firstAll episodes
You found an I nfluencer, NOW what?
Oct 7, 201900:17:15Tap to summarizeThe importance of communication in creating an effective campaign
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Why Influencer Marketing
Apr 4, 201900:17:51Tap to summarizeIn this episode, we explain what influencer marketing is all about. We cover the questions of WHY it is such a good tool in the arsenal of every marketer as well as its advantages, especially these days with social networks taking main stage in the influencer marketing industry.
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Get better value for your buck - Lets talk about Audience Efficiency
Feb 24, 201900:14:07Tap to summarizeThe following topics are part of this episode: What is the audience efficiency term How to measure it What is audience overlap and how to avoid it What are Sleeping, Silent and Active followers and which one of them is the only one that matters
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Influencer marketing - How to find Influencers
Feb 6, 201900:19:14Tap to summarizeThe influencer marketing world is expanding rapidly. But, finding the perfect match can be a tricky exercise. As a marketer where do you even begin to find them? Who's the "right" influencer for your brand? Manually or automatically? In this episode, we explain the challenges in sourcing influencers and the tools you need as a marketer to ensure you achieve the best results.
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