Podcast
WSJ Media Mix
Hosted by The Wall Street Journal · EN
With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.
10episodes
Episodes
Newest firstAll episodes
Fox's Joe Marchese on Reinventing TV Ads
May 16, 201700:27:39Tap to summarizeThe Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →AwesomenessTV President Talks NewFronts
May 1, 201700:22:14Tap to summarizeAwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →O'Reilly's Exit and Google's Blocker
Apr 20, 201700:16:49Tap to summarizeWall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Pepsi's Ad Controversy
Apr 5, 201700:21:11Tap to summarizeThe Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Google's Ad Placement Controversy
Mar 27, 201700:18:36Tap to summarizeThe Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Cable TV's Darwinian Moment
Mar 21, 201700:21:20Tap to summarizeMedia editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Google's YouTube Gets Into TV
Mar 1, 201700:28:25Tap to summarizeThe Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Time Inc.'s Jen Wong Talks Digital Transformation
Feb 8, 201700:29:53Tap to summarizeTime Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Super Bowl Ads: The Good, the Bad, and the Ugly
Feb 6, 201700:24:41Tap to summarizeBranding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Snapchat's Pre-IPO Ad Sales Offensive
Jan 25, 201700:18:23Tap to summarizeThe Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices
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