Victoria Craig (3:17)

And I thought one of the interesting parts was what the Instagram co founder had to say about the success or not of his platform before Meta bought it all those years ago.

Joanna Stern (3:28)

Yeah, there were some really compelling testimony from the Instagram co founder, Kevin Systrom, and he was saying that Instagram was growing super fast. It was doing something similar to what Facebook did, but with photos at the center of their offering. And he was insistent that after Meta bought Instagram, Meta's executives, including Mark Zuckerberg, were really conflicted about the effect of Instagram's growth on Facebook's. That is, that there was concern that they were competing for users and that the marginal new user for Instagram was perhaps not using Facebook as much as a result. You know, Systrom eventually was questioned by Meta's lawyers, and he conceded a point that is important for Meta when he said that today, these products, these social media products, they're all about entertaining users with video content. That's what TikTok does. That's what YouTube Shorts does. That's what Facebook does. That's what Instagram does. So even Systrom conceded that the market for user attention today is very different than it was in 2012.

Victoria Craig (4:46)

You also mentioned in your story the judge presiding over this case. Can you just give us some context around some of the questions that he's been asking both sides in this case so far?

Joanna Stern (4:57)

Yeah, it's US District Judge James Boasberg, and on the one hand, it's pretty apparent that he doesn't use a lot of social media. And he has asked some questions that get at the heart of the issue, such as whether the differences between social media today are really firm or if it's just a. As he questioned it, it's just a difference in degree. In other words, these projects share a lot of features, and so perhaps they're not as different as the FTC maintains.

Victoria Craig (5:29)

So, Dave, what's next in this case?

Joanna Stern (5:32)

We think there's at least a week more of testimony from the FTC's witnesses, including the FTC's main expert. And expert witnesses can play a really big role in these antitrust cases, trying to explain to the court why the market is defined the way that the FTC says, and the expert has to be very credible in making that presentation. But then Meta will get its chance and it will put its witnesses up on the stand. It will question those witnesses and try to drive home its point that this stuff About Instagram and WhatsApp being acquired is just ancient history. It's going to try to drive home that point that Meta today faces just an onslaught of competition from TikTok and YouTube and other forms of social media and entertainment that were just not as prevalent in 2012 when this market was making that transition from desktop to mobile.

Victoria Craig (6:34)

That was WSJ reporter Dave Michaels. Coming up, if we want artificial intelligence to become all knowing assistants in our daily lives, we got gotta let em learn by listening. At least that's the mantra our tech columnist followed recently. After the break, she'll explain how it's made her life easier and how it might cross some legal lines. This is a CRM meltdown, so it gets worse.

Dave Michaels (7:04)

Inventory swears the units arrived last week. They bounced me to Warehouse, who claim inventory's full of it. So either Inventory's got a vivid imagination or Warehouse lost everything. Our manufacturer says they'll look into it, but the only guy who'd know anything about this is Bob. But Bob's in Bora Bora. Sure hope Bob's enjoying his Mango Tangos because we're about to lose so many customers.

Victoria Craig (7:26)

Bad CRM was then. This is ServiceNow CRM for the AI era. Want AI to generate a to do list for you? Or maybe remind you to send that email you keep forgetting? How about summarizing a long meeting you zoned out in? Well, 15 years ago I would have told you there's an app for that. Now I'll say there's an AI listening device that's always on for that, WSJ tech columnist Joanna Stern strapped one to her wrist for three weeks. Joanna, first, why in the world would you do this?

Joanna Stern (8:01)

Back in January I read about this device called the BE Pioneer bracelet and it was $50. It was announced at CES and I saw people talking about this device that just records. It is nonstop recording when it hears your voice or other voices. And then it uses AI to summarize and analyze what you are saying. And I will say that within a few minutes or hours of wearing this thing, I was completely blown away, one, by how creepy it was, the fact that everything I had said had been transcribed and now lived in an app. And that wasn't only everything I'd said, but anyone I had talked to. That transcription was there. And then two, how it was proactively listening to those conversations and adding things that I had said I would do or somebody had asked me to do to a to do list. And so my memories and everything I need to remember has just been outsourced to this bracelet on my wrist.

Victoria Craig (8:58)

And that's the part that I'm so curious about. Because if you think about this device hearing absolutely everything you do in a day, what actionable information did it create for you from all that it was hearing you say and do?

Joanna Stern (9:11)

Here's an example. Me and you were talking about this. And at the end of this conversation, I'll say, I'm going to send you that recording. I'll do it when I'm done with this next meeting. And it would take that and put it on my to do list. It would say, send Victoria the recording of the podcast. It has that context. It's using AI, using large language models to make sense of all that's being said.

Victoria Craig (9:31)

A question that a lot of our listeners will probably have is how exactly can it process all of that information? Because you're talking about 24 hours a day, 365 days a year, what does it do with all that information and how does it process it so quickly?

Joanna Stern (9:43)

The way Bee does it. And I did review some other devices, but I'll talk about how Bee does it, is the device is listening. It's monitoring for audio. Once it hears that audio, it uses Bluetooth to take the microphone, what it's hearing on the bracelet, sending it to the phone, and then sending it to the cloud to do the processing of the transcription. And BEA is actually tossing out the audio. You can't listen back to your conversations. You can only read the transcriptions. And frankly, they're not great transcriptions. Like, we use transcriptions, of course, a lot in our work. And we want them to be as close as possible so we can get the quote perfect. This doesn't really need to get the quote perfect. It just needs to get, like, a general sense of what that conversation was about. And so then they take that transcription and they run it through large language models, and they're using that to summarize as you go. So, yes, it's a lot of data, but it's also not as much because you don't have that big audio file and it's been turned into a text file which is smaller and they're doing special stuff to make those files smaller and then send it back to your phone and your app so you can always access it.

Victoria Craig (10:46)

What protections are in place to make sure that the private conversations that you do have, if you don't think about, because you mentioned in your story, there is a way that you can turn it off, make it stop listening. Or is lack of privacy just something we're going to have to get used to as these things become wider spread?

Joanna Stern (11:01)

Look, this is a privacy nightmare. But be and Limitless, which is the other one I've talked to, they have the right ideas about privacy in mind if you're going to build something like this. Yes, both of them have buttons on them to turn off the mics. Limitless is this little pendant that works in a similar way, but actually also gives you the audio to listen back to. Has a little light on it that's always glowing when you've got the mic on. B is in the process of changing the light setup, but right now it does also have a button. You press it and actually when you press the button to turn off the microphone, it glows red, which doesn't make much sense since the universal light for recording is red. But they are planning to switch that soon in an update. Another thing you can do is you can delete any conversations or your account from the apps and they say that completely clears this from their servers. Limitless. They keep that audio. You can say in the app how long you want them to keep the audio so they can toss it after a number of days or they have some presets that you can do on top of that. Both of them say that this information is encrypted on their servers. Nobody or no employees can access it. But of course there's always risk with all of this stuff.

Victoria Craig (12:07)

For the tech savvy first adopters out there though, one of the important things to consider as this, if this becomes much more widespread, is that there are state by state restrictions on recording people's speech without their permission. So is this a minefield for individuals to navigate? Whose responsibility is this?

Joanna Stern (12:26)

Absolutely? The first questions I started getting when I would tell people I was recording and I was really clear with most of my conversations, like this is recording, it's not talk. Recording the audio with the B and I would explain all that. But almost always the first question I would get from people is, is that legal? Can you even record me without my consent. And so talk to a few lawyers about this. And it really depends on what state you're in. So I was in New York and New Jersey, which are one party consent states where only one person that's me in that case has to agree to the recording. But if I were in one of the about a dozen other states that require two party consent, I would need that permission of the person I was talking to and possibly people within an earshot that might be getting picked up. And I asked the companies about this. They said they're going to start to get more aggressive about telling people this. But there is such usefulness and utility in this that I do think some will start to use it. And I do think also I heard from a lot of readers in response, especially those that are starting to experience memory loss and they were pretty game to try it.

Victoria Craig (13:27)

That was Wall Street Journal's senior personality, tech columnist Joanna Stern. And that's it for Tech News Briefing. Today's show was produced by Julie Chang with Deputy editor Chris Sinsley. I'm Victoria Craig for the Wall Street Journal. We'll be back this afternoon with TNB Tech Minute. Thanks for listening. This is a CRM meltdown.

Dave Michaels (13:49)

Hey, Good news. Only 200 customers are on hold now. Bad news, it's because 100 cancelled their orders. We need a new CRM.

Victoria Craig (13:57)

Bad CRM was then. This is ServiceNow CRM for the AI era.