Transcript
A (0:00)
Outsystems is an outstanding way to quickly deploy apps and AI agents and deliver results. A top US bank deployed apps for customers to open new accounts, while a global brewer developed an app to automate tasks worldwide. Outsystems build your agentic future.
B (0:19)
Welcome to Tech News briefing. It's Friday, March 6th. I'm Peter Ciampelli for the Wall Street Journal. Prediction markets let people place bets on on just about anything. For people in states where gambling is illegal, they give a legal workaround to place bets on sports. But the betting also goes beyond athletics. A new investigation from the Wall Street Journal is taking a look at the latest place they're surging in popularity college campuses. And then this week, Apple announced new iPhone and laptop models which are straying from the company's modern formal style and high price tags. Our personal tech columnist is here to tell us all about them. But first, prediction markets are in the midst of an all out sprint to turn just about anything into an online bet. And as they race for market share, companies like Kalshi and Polymarket have aimed marketing at an eager group of users that isn't known for financial discretion. Students Wall Street Journal investigative reporter Catherine Long joins us to explain the rise of prediction markets on college campuses. So Katherine, how are Calshi and Polymarket getting college students familiar with their services?
C (1:36)
A couple of different ways. Both companies have worked with college students who are online content creators, influencers on Instagram and TikTok to create content promoting both brands. They've also reached out directly to college clubs, student groups and fraternities.
D (1:54)
You read about one of the services, incentive programs for getting fraternity members to sign up. Can you talk about how that works and what kind of actual financial incentives they're giving students?
C (2:08)
At a fraternity at Columbia University, Polymarket inked an affiliate deal with them basically for every student that fraternity members convince to sign up for Polymarket's US App, which is rolling out shortly, the fraternity would get a certain amount of money back in their wallets. And the fraternity was so successful at doing this that they featured in Polymarket marketing material to other fraternities and student groups around the country that the company was trying to pitch on a similar deal. They said the Columbia chapter raised over $30,000 in a span of two weeks and it sent them a wooden plaque commemorating them as the inaugural Poly Market pledge class.
D (2:47)
