Transcript
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Victoria Craig (0:33)
Welcome to Tech News Briefing. It's Friday, March 21st. I'm Victoria Craig for the Wall Street Journal. A Silicon Valley CEO who prefers to be collegial with competitors and thinks inside the box when it comes to her company's driverless vehicle. Then into a crime ring that scammed FedEx websites for real time data, giving thieves a high tech way to steal gadgets delivered to our doors. But first, Aisha Evans is the CEO of Amazon backed Zoox, an autonomous vehicle company that's preparing later this year to launch a service in Las Vegas and San Francisco that people can use to get around town. In a crowded field of fierce challengers like Elon Musk, Evans prefers to approach competition and innovation a little differently. She joined WSJ columnists Tim Higgins and Christopher Mims on Bold Names. That's our podcast where the bold named leaders featured in the pages of the Wall Street Journal chat about their businesses and business decisions.
Tim Higgins (1:36)
I'll lob an easy question at you first. You took a ride in these toaster looking autonomous vehicles. What was it like?
Christopher Mims (1:43)
Boring in some ways. And that's what they want. You don't want an amusement park in the middle of San Francisco. It's like riding in a vehicle except for the fact that nobody's driving it. Or at least a human isn't. Dr. The biggest difference is that it isn't a car like setting. It's like a lounge. It's almost being like in one of those office phone booths where there's two rows, one on each side. Well, that's what you get in there. And they've got Muzak playing and special lights. The windows are tinted.
Tim Higgins (2:12)
Well, autonomous vehicles built by other companies have been on California roads for quite a while. What makes Zoox different from those other company cars?
Christopher Mims (2:21)
So we have Waymo in San Francisco and in other cities they are the front runner in the robot taxi race. Zoox is the next entrant, if you will. We had a competitor from General Motors named Cruise, but they got out of that game. They haven't launched an official robo taxi service just yet, but they plan to start taking public customers who are paying in Las Vegas later this year. All autonomous car companies that I have talked to over the years all talk about how safety is paramount. A lot of it times though, it comes down to the details. The technology oftentimes is mostly there. It's that very rare case when it doesn't work. That's where the challenge is. What I have seen in the past is companies that are racing to achieve some sort of milestone or be able to brag sometimes get themselves in trouble. We saw that several years ago where there were other companies involved in injuries and death and really set the industry back. We hear Zoox talking about now, they're not trying to boil the ocean. They are trying to deploy these vehicles in very small segments so they can learn from it and improve from there.
