Transcript
McAfee Advertisement (0:00)
Your data is like gold to hackers. They'll sell it to the highest bidder. Are you protected? McAfee helps shield you blocking suspicious texts, malicious emails and fraudulent websites. McAfee Secure VPN lets you browse safely and its AI powered tech scam detector spots threats instantly. You'll also get up to $2 million of award winning antivirus and identity theft protection, all for just $39.99 for your first year. Visit mcafee.com/incancel anytime terms apply.
Charlotte Gartenberg (0:33)
Welcome to Tech News briefing. It's Friday, February 28th. I'm Charlotte Gartenberg for the Wall Street Journal. Google has changed its rules around how product review sites appear in its search engine, and it's hitting a once lucrative corner of news media pretty hard. WSJ reporter Alexandra Bruel tells us what the change could mean for consumers. Then why was Elon Musk brandishing a chainsaw on stage at last week's CPAC conference? And how did his meeting with President Trump's Cabinet go? We'll hear from WSJ columnist Tim Higgins as we track Musk's first hundred days in the Trump White House. But first, have you ever Googled Best boots for Rain? Or which computer should I buy to edit my own podcast? If you have, then you've probably seen more than a few websites with product review lists. But Google's recent rule changes have had a profound impact on sites like cnn, Forbes vetted and Buy side from WSJ, which is operated by Wall Street Journal parent Dow Jones. Here to fill us in is WSJ reporter Alexandra Bruell. Alexandra, when we say Google changed the rules, what exactly did Google do here?
Alexandra Bruel (1:50)
Last year Google launched this site reputation abuse policy, essentially prohibiting certain content created by what they call a separate entity from appearing in its search pages. They then later updated this policy to say that they will eliminate this content from the search engine even if there's oversight from the host site or the publisher themselves. So if a publisher, for example, has a product recommendation site and is working with a separate entity, which Google defines as a third party company that's operating the site or creating content, or even freelancers who are considered separate entities, that they are potentially in violation of this site reputation abuse policy. So Google also, as part of this policy, launched a manual review process which involves not just its technology and the algorithms that often detect content, but also humans. So human beings are now looking for these websites that are allegedly violating this site reputation abuse policy.
Charlotte Gartenberg (3:02)
Why did Google change its parameters for searches like this?
Alexandra Bruel (3:05)
