Transcript
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Peter Ciampelli (0:17)
Welcome to Tech News briefing. It's Tuesday, March 3rd. I'm Peter Ciampelli for the Wall Street Journal. Amazon sells what everyone wants for cheaper than anyone else. That's the formula that's rocketed the company to the top of retail and cloud computing. But can they use the same strategy in the AI race? And then early last year, Virginia's power grid was threatened when dozens of data centers suddenly dropped off. We're bringing you inside our exclusive reporting which revealed for the first time that this dropout happened. And we'll explain why there's a growing risk that it could happen again. But first, Amazon has fallen behind in the artificial intelligence race and they're trying to catch up. So in December, they installed a new AI czar, Peter DeSantis, a widely respected Amazon veteran who's been at the company for nearly 28 years. In that time, he's spearheaded cloud computing and silicon chip making operations. But will it be enough to boost their offerings? The Journal's Sean McClain joins us now with more. Why is it significant that they've put Peter DeSantis in this AI role? You describe him as sort of a celebrity figure within the company.
Sean McClain (1:32)
Peter DeSantis is symbolic of a strategy change going on in AI. It's really a shift from developing the tech behind their Nova AI models to now trying to speed up delivery and bring products to market, and also a change in how they're differentiating themselves in the market. So Peter DeSantis is known within Amazon as being the main guy behind launching a lot of the infrastructure that powers Amazon's cloud computing business, and also its chief cheerleader and architect in their chip strategy as well. So Amazon under Peter Desantis is trying to join both their AI efforts, their data center efforts and their chip making efforts under one leader, in the hopes that combining all those businesses will both speed up development and also speed up the delivery of products to customers.
Peter Ciampelli (2:29)
DeSantis says he can make cheaper AI to sell to businesses looking for specific tasks, rather than a general knowledge tool like ChatGPT. Break that down for me. What would that look like?
Sean McClain (2:41)
DeSantis believes that right now a lot of the AI services that companies are rolling out, there's a real cost problem to it in which, you know, the cost of those Nvidia chips, the cost of using, you know, a big model like Gemini or a big model like Claude will run up the cost to the point where that service really isn't profitable or worth doing. There's a lot of tasks that benefit from AI but don't need the world's strongest or world's most cutting edge model to do well. So that's the strategy and the reason why Amazon is looking at shifting it's AI development in a way that brings cost down.
