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The US Forest Service is improving wildfire prediction models with Google AI. This is a new era of American innovation. Find out more at G Co AmericanInnovation. Here's your afternoon TNB Tech Minute for Friday, September 26th. I'm Julie Chang for the Wall Street Journal. We exclusively report that video game giant Electronic Arts is nearing a deal to go private. That's according to people familiar the matter. If completed, it would likely be the largest leveraged buyout of all time. EA is best known for its sports games like FIFA and Madden NFL. Sources say a group of investors, including private equity firm Silverlake and Saudi Arabia's public investment fund, could unveil a deal for the publisher as soon as next week. EA has a market value of around $43 billion. Discussions on price are still underway, but the deal could value EA at as much as $50 billion, according to researchers. Coordinated campaigns by bot networks of fake social media Personas are becoming more prevalent due to generative artificial intelligence tools. They're becoming easier to manage by bad actors and harder to detect, too. Companies affected include Cracker Barrel, Amazon and McDonald's. Cracker Barrel recently abandoned a new logo under public criticism, but a disproportionate share of the social media chatter around it was driven by bots on X. That's according to a startup that tracks all online discussions and threats, as well as an Israeli disinformation detection firm. X's parent, xai, didn't respond to requests for comment. Cracker Barrel declined to comment. And the CEO of Europe's top AI startup Mistral, says business data will play a critical role in improving its AI models. Now that most publicly available training data has been exhausted, the French company is looking inside legacy enterprises, some of the world's last untapped data reserves for their proprietary data, its CEO said Partnerships with other companies will be necessary to keep pushing out newer models. And that's a wrap on your TNB Tech minutes. Check back Monday morning for your next quick tech update.
