Transcript
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Personalization has become the defining factor in customer loyalty. According to Twilio's 2025 State of Customer Engagement Report, 87% of businesses consider it a top priority.
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At the break.
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Join Twilio's Chris Lyon for insights on using AI to personalize customer interactions.
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Here's your afternoon TNB Tech minute for Monday, February 2nd. I'm Julie Chang for the Wall Street Journal, Elon Musk said Starlink has stopped unauthorized use of its satellite Internet terminals by Russian drones following Ukraine's appeal for assistance. Ukraine's defense minister said last week that his team contacted SpaceX and proposed ways to stop the Russian drones flying over Ukrainian cities equipped with Starlink connectivity. He confirmed that the first steps delivered rapid results. Starlink isn't activated in Russia, but a black market supplied user terminals to Russian forces. Ukraine and SpaceX are now coordinating a whitelist of verified terminals, ensuring only authorized devices operate within Ukrainian territory. The Trump administration is preparing to develop a roughly $12 billion critical mineral stockpile dubbed Project Vault. The move is aimed at reducing reliance on China for rare earths and metals and prevent future supply shortages. A White House official said the project will combine $1.67 billion in private capital and a $10 billion loan from the US exp. The venture was reported earlier by Bloomberg. The White House official said more than a dozen companies have agreed to participate in the project, including General Motors, Stellantis and Google. GM declined to comment. Stellantis and Google did not immediately comment, and the parent company of Saks Fifth Avenue will wind down its partnership with Amazon to prioritize its own businesses after filing for bankruptcy last month, Saks Fifth Avenue and Amazon joined forces in December 2024. Amazon invested? 475 million dol million in Saks Global on the condition that Saks sell merchandise on Amazon's website. But the partnership never really took off. According to a Saks executive's email to employees, the partnership saw limited brand participation. She added that the Amazon storefront would be wound down so that Saks could focus on driving traffic to its own website. For a deeper dive into what's happening in tech, check out tomorrow's Tech News Briefing podcast.
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How is AI creating even more powerful opportunities for personalized customer experiences? Here's Twilio's Chris Lyon with some thoughts.
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AI will allow easier use and unlocking of the data and what's happening with that user at scale. If you take an airline example, when did this person travel? When are they likely to travel? That's all based on data that you can start to analyze and go, okay, this person's always gone to this type of hotel. Should we start to recommend more to them? Bringing AI into the fold to be able to analyze that and provide those recommendations is extremely powerful. It really comes down to the steps of what is the customer journey that you want to do or provide, what is the data that you already have and what's the data that you have collected? And then bringing those tools to really bring that deep personalized experience.
