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Many companies are struggling to scale their AI deployments or even move them past the pilot stage. Often the problem isn't technology, but organizational misalignment around goals, processes and incentives. At the break, join Caroline Roach, senior Partner, IBM Consulting, to learn why.
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Here's your morning TNB Tech minute for Monday, May 18th. I'm Danny Lewis for the Wall Street Journal. We exclusively report that two US Senators are introducing bipartisan legislation banning digital gambling ads targeting minors. The bill by Republican Katie Britt and Democrat Richard Blumenthal would create a federal prohibition on ads on social media platforms like TikTok and Instagram. Under the new legislation, the Federal Trade Commission would enforce the provisions, and penalties could reach up to $100,000 per advertisement. The bill would exclude ads seen by wide audiences like during sports events, as well as any results from minors actively searching for betting content. Many states and social media companies already have similar bans, but critics say they are ineffective and don't have adequate punish. French advertising company Publicis Group has agreed to purchase US data platform LiveRamp holdings for $2.55 billion in a bid to expand its AI offerings. In an interview, the CEO of Publicis said the deal would bring new technology to help clients build AI agents, opening up a new market for the company. Liveramp enables companies in different industries to scan data across different sources and turn them into actionable data assets. It's Publicis largest deal since 2019, a a departure from its habit of snapping up smaller businesses since then. And two of the largest US Utility companies have agreed to merge as AI and data centers drive one of the biggest upswings in customer demand in decades. Nextera Energy has agreed to buy Dominion Energy for roughly $67 billion in a mostly stock deal. The agreement would create an east coast utility titan with territory in Florida, the Carolinas and Virginia. Directors of both companies unanimously approved the deal, which is expected to close in 18 months, pending approval. Federal regulators that's your T and B Tech minute. Join us again this afternoon for more Scaling.
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AI successfully requires more than the right technology. Here again is Caroline Roach, senior partner, IBM Consulting.
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The biggest thing that we were talking about a year ago is what model to use, and the biggest thing that I'm talking about with my clients now is how do I drive change within my organization.
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Companies able to identify correct and then avoid misalignment will be best positioned to deliver meaningful business value from AI.
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The organizations that are most successful set very clear targets and have several priorities that are very clear across the enterprise. The technology is really good, but if you're not changing your organizational alignment, not incentivizing your people correctly, not looking at workflows. You're not going to see real value with it.
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Visit IBM.com think leadership to learn how building organizational alignment can help deliver AI deployments that scale and drive growth.
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This content was created by custom content from WSJ, a unit of the Wall Street Journal advertising department.
Episode Title: TNB Tech Minute: U.S. Senators Want to Ban Digital Gambling Ads Targeting Minors
Host: Danny Lewis
Duration of Content: Approx. 2 minutes
Main Theme:
This episode focuses on a proposed bipartisan bill targeting digital gambling advertisements aimed at minors, significant tech industry acquisitions, and a major utility company merger driven by surging AI-related energy demands.
[00:16–01:02]
[01:03–01:27]
[01:28–02:02]
On the effectiveness of current gambling ad bans:
“Many states and social media companies already have similar bans, but critics say they are ineffective and don’t have adequate punish.”
– Danny Lewis, 00:48
On the motivation behind Publicis’ AI move:
“The deal would bring new technology to help clients build AI agents, opening up a new market for the company.”
– Danny Lewis, 01:18
On the impetus for the Nextera-Dominion merger:
“AI and data centers drive one of the biggest upswings in customer demand in decades.”
– Danny Lewis, 01:29
This Tech Minute is packed with significant developments in tech policy, business, and infrastructure. The lead story is legislative movement against digital gambling ads targeting minors, reflecting ongoing concern about youth exposure to risky online behaviors. The episode also spotlights Publicis’ major leap into AI-driven advertising tech and underlines how AI’s resource needs are reshaping the U.S. energy landscape, culminating in a historic utility company merger.