WSJ What’s News: Consumers Pull Back Spending, From Luxury Goods to Convenience Stores

Episode Release Date: March 13, 2025

Introduction

In this episode of WSJ What’s News, hosted by Alex Osila, The Wall Street Journal delves into the evolving landscape of consumer spending. Amid geopolitical tensions, economic uncertainties, and shifting market dynamics, American consumers across income levels are tightening their belts, impacting everything from luxury goods to everyday convenience store purchases. This comprehensive summary captures the key discussions, insights, and conclusions drawn during the episode.

Geopolitical Tensions and Economic Policies

The episode opens with significant geopolitical updates that set the backdrop for current economic conditions:

• Ukraine Conflict: Russian President Vladimir Putin has declined a U.S.-backed proposal for an immediate ceasefire in Ukraine. Putin stated that "Russia wouldn't agree to an immediate end to the fighting in Ukraine" ([00:54]). This stance comes as Moscow's forces make rapid advancements in the Kursk region. Putin emphasized the need for a truce leading to "a lasting peace and the elimination of the root causes of the war" ([00:54]).

• U.S.-EU Trade War Escalation: President Trump announced a new tariff of 200% on U.S. imports of wine, champagne, and other alcoholic beverages from the European Union, retaliating against the EU’s 50% levy on American whiskey. This tit-for-tat escalation is part of a broader trade war, with existing 25% steel and aluminum tariffs already in place ([00:54]). Trump highlighted that these measures could target over $10 billion worth of European exports to the U.S., significantly affecting European drinks companies ([00:54]).

Labor Market and Inflation Indicators

Economic indicators further contribute to the climate of uncertainty:

• Wholesale Prices and Inflation: Recent data from the Labor Department revealed that wholesale prices remained steady last month. However, a revision showed that producer prices increased by 0.6% in January, higher than the initially estimated 0.4% ([00:48]). Notably, egg prices surged by over 53% in February, contributing to a 0.3% rise in overall goods prices, while service prices saw a 0.2% decline ([00:48]).

• Stock Market Reaction: In response to new tariff threats and mixed inflation signals, U.S. stocks declined, with the S&P 500 dropping approximately 1.4%, entering correction territory for the first time since October 2023 ([00:48]). The Dow and Nasdaq also closed lower by about 1.3% and 2%, respectively ([00:48]). This downturn reflects investor anxiety over a looming trade war, persistent inflation, and recession fears ([00:48]).

Consumer Spending Trends

The core focus of the episode revolves around the contraction in consumer spending across various sectors:

• Broad-Based Pullback: American consumers are scaling back expenditures irrespective of their income levels, affecting both essential and non-essential purchases. Executives from major retailers like Walmart, McDonald's, Dollar General, Kohl's, Macy's, and Costco have reported cautious spending behaviors among consumers ([00:48]).

  • Low-Income Consumers: As expressed by executives from Walmart, McDonald's, and Dollar General, there is a noticeable restraint in spending beyond essential items. These consumers are prioritizing necessities over discretionary purchases ([00:48]).

  • High-Income Consumers: Even affluent shoppers are reducing discretionary spending. Macy's CEO noted that affluent customers are "just as uncertain and confused by what's happening," leading to decreased patronage at higher-end retailers like Kohl's ([00:48]).

  • Shift in Product Demand: Costco has observed a shift towards lower-cost proteins such as ground beef and poultry, indicating a preference for more affordable food options ([00:48]).

Impact on Convenience Stores and Snack Companies

A significant area of concern highlighted in the episode is the decline in sales at convenience stores, which has a ripple effect on snack companies:

• Decline in Sales Volume: According to market research firm Circana, U.S. convenience store sales volume fell by over 4% in the year ending February 2023 ([00:48]). This decline is critical for snack companies that rely heavily on these outlets for distribution.

• Expert Insights:

  • Brian Gormley, WSJ Reporter: At [04:55], Gormley explains, "Consumers are definitely buying fewer snacks... Food prices have been going up for years now, and obviously we all know this is a lot of what convenience stores sell." He emphasizes that reduced spending in convenience stores poses a significant challenge for food companies.

  • Impact on Specific Brands: Hostess, maker of Twinkies, derives about 40% of its sales from convenience stores. Gormley notes, “When you're that heavily dependent on convenience stores for sales, any downturn in convenience stores is going to really hit you” ([05:57]).

• Strategic Responses:

  • New Product Launches: To attract consumers, companies are introducing innovative products. PepsiCo is developing mini meals like Doritos loaded with warm nacho cheese sauce, and Smucker, owner of Hostess, launched a limited edition cherry-flavored Twinkie with Slurpee ([05:59]).

  • Pricing Strategies: Tobacco companies are releasing more affordable cigarettes to appeal to budget-conscious consumers ([05:59]).

Potential Medicaid Cuts and Implications for Startups

Shifting focus to healthcare, the episode discusses the potential ramifications of Medicaid cuts:

• Legislative Threats: Congress is deliberating budget cuts to Medicaid, a program primarily serving low-income Americans. Such cuts could strain state budgets and the broader healthcare system ([07:58]).

• Impact on Startups:

  • Opportunities: Startups offering technologies that help healthcare providers and insurers reduce costs could see increased demand. For instance, companies utilizing artificial intelligence to automate administrative tasks might thrive as Medicaid seeks cost-saving measures ([08:49]).

  • Challenges: Conversely, startups with services that require longer returns on investment may struggle in an environment of reduced funding. These companies might need to adapt creatively to sustain operations ([09:27]).

  • Investment Climate: Venture capitalists remain interested in Medicaid-serving companies but are exercising more caution. They are conducting deeper evaluations to ensure that investments can withstand tighter Medicaid funding ([09:55]).

Political Developments and Federal Workforce Changes

The episode also touches on notable political shifts and their implications:

• CDC Nominee Withdrawal: The White House has withdrawn President Trump’s nominee to lead the Centers for Disease Control and Prevention. Senate feedback indicated that Dr. Dave Weldon lacked sufficient support for confirmation ([10:33]).

• Federal Workforce Reinstatements: A federal judge in California has ordered six federal agencies to reinstate thousands of probationary employees who were unlawfully terminated. This ruling impacts the Departments of Agriculture, Energy, Interior, Treasury, Defense, and Veterans Affairs ([10:33]).

• Elon Musk’s NSA Visit: Elon Musk's first known visit to the National Security Agency focused on staff reductions and operational matters. Officials described the conversation as "positive" ([10:33]).

  • Tim Higgins, WSJ Columnist: Higgins reflects on Musk's relationship with Trump, noting their ongoing public support for each other. He points out the irony of Trump promoting Tesla vehicles on the White House lawn despite previously opposing electric vehicles during the campaign ([11:59]).

Cultural Insights: Makeup as a Political Statement

In a lighter yet socially relevant segment, the discussion shifts to the intersection of personal appearance and politics:

• Social Media Criticism: Both Republican Representative Nancy Mace and Democratic Representative Rosa DeLauro faced online criticism for their makeup choices. Republicans criticized heavy foundation and overfilled eyebrows, while conservatives accused liberals of using "clumsy, clownish makeup" with bright hair dyes and neon lipstick ([12:27]).

• Expert Opinion: Professional makeup artists argue that makeup styles among liberal and conservative women are not as polarized as online discourse suggests, indicating that personal appearance should not be a political battleground ([12:27]).

Conclusion

This episode of WSJ What’s News provides a multifaceted analysis of the current economic and political climate influencing consumer behavior. From declining convenience store sales affecting snack companies to potential Medicaid cuts reshaping the healthcare startup ecosystem, the discussions underscore the interconnectedness of global events, economic policies, and everyday consumer decisions. Additionally, the episode highlights the nuanced ways personal and political identities intersect in social spheres. As consumers navigate these turbulent times, businesses and policymakers alike must adapt to the shifting landscape to foster resilience and growth.

Produced by Pierre Bienname and Anthony Banci, with supervising producer Michael Kosmides. For more updates, tune in to WSJ What’s News daily.