Podcast
WTF is with Nikhil Kamath
Hosted by Nikhil Kamath · EN
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
10episodes
Episodes
Newest firstAll episodes
We Backed 17 of India's Brightest Young Founders with ₹20L Grants | WTFund Cohort 3
Jan 3001:24:03Tap to summarizeSpent a few hours with young bright founders below the age of 25 from the 3rd WTFund cohort. WTFund is a non-dilutive ₹20 lakh grant. From over 3,000 applications, we shortlisted 8 startups. We spoke about what they’re building, but also about doubt, ambition, money, and the uncertainty that comes with starting early. Some clear ideas. Some unfinished thoughts. A conversation that felt more real than structured.https://www.allthingswtf.com/wtfund00:00 - WTFund Bootcamp02:02 - Intro03:20 - Prava - AI-Led Transactions10:22 - Astraeus Innovus - Preventive Cancer Screening18:45 - Turocrates AI - AI-Driven Diagnostics26:35 - AntiMattr - Voice-First Computing32:12 - O3 security - Securing AI Systems39:05 - Bloom Rehab - Tech-Enabled Recovery42:00 - Journey to Building46:22 - Philosophies of life50:31 - Placestation - Automating PCB Assembly55:32 - AEYI : AI-Powered CCTV Monitoring57:50 - Q&A with Nikhil01:04:14 - AI Girlfriend & Dating01:05:35 - Schools of Psychology01:08:26 - Nikhil's Birthday Plans01:09:11 - Golden Hour01:10:10 - Healthcare & Longevity01:12:33 - Trading01:16:32 - Advice for Young Founders #NikhilKamath Co-founder of Zerodha, Gruhas Host of ‘WTF is’ & ‘People by WTF’ PodcastTwitter: https://x.com/nikhilkamathcioLinkedIn: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio Facebook: https://www.facebook.com/nikhilkamathcio WTFund India’s premiere non-dilutive grant fund for emerging entrepreneurs.Twitter: https://x.com/TheWTFundLinkedIn: https://www.linkedin.com/wtfund Instagram: https://www.instagram.com/thewtfund O3 Security A security platform that stops software supply-chain attacks in real time — whether it’s AI-generated or human-written code to production.Instagram: https://www.instagram.com/o3_security/ LinkedIn: https://www.linkedin.com/company/aeyi/ Aeyi Aeyi is a GENAI-powered system that turns normal CCTV cameras into real-time safety and monitoring tools.Instagram: https://www.instagram.com/aeyi_surve/ LinkedIn: https://www.linkedin.com/company/aeyi/ Antimattr AI-powered earbuds for hands-free audio computing.Instagram: https://www.instagram.com/antimattr.one/LinkedIn: https://www.linkedin.com/company/antimattr/about/ BloomRehab Rehabilitation robots for neuro and ortho recovery.LinkedIn: https://www.linkedin.com/company/bloomrehab/ Astraeus Innovus A ₹100 saliva test that screens for oral cancer in under 5 minutes.LinkedIn: https://www.linkedin.com/company/astraeus-innovus/about/ PlaceStation A desktop system that automates PCB assembly for faster, accessible electronics manufacturing.Instagram: https://www.instagram.com/placestation_/ Prava A payments infrastructure layer built specifically for AI shopping assistants and agents.Instagram: https://www.instagram.com/pravapayments/ LinkedIn: https://www.linkedin.com/company/prava-payments/ Turocrates Improving patient outcomes using a digital and AI-driven operating system for diagnostic labs.LinkedIn: https://www.linkedin.com/company/turocrates-ai/ #WTFund
Transcribe →Nikhil Kamath ft. H.E Omar Sultan Al Olama | The Case for Youth in Politics | Special Ep
Jan 1101:42:55Tap to summarizeI sat down with His Excellency Omar Sultan Al Olama, the UAE’s youngest minister and the world’s first AI Minister, to unpack how modern governments think about the future and the role younger leaders play in shaping it. A last-minute conversation in Dubai that opened up a thoughtful discussion on youth in politics, leadership, and how AI is beginning to influence the way nations are governed. Big thanks to @IndiaGlobalForum for creating the space for conversations like this, and Manoj Ladwa, a dear friend and a rare connector between India and the rest of the world. People like him, through IGF are helping frame the ideas that will define this decade, and bring them to life00:00 – Introduction 01:24 – Why AI Changes the Power Balance Between Countries 05:05 – Jobs, Intelligence, & What AI Takes Away From Humans 13:20 – Why This Conversation Happened at IGF 15:42 – Making of a Minister 22:18 – Why does anything matter? 24:42 – Machiavelli 30:23 – Fear or love? How are Leaders Remembered? 33:26 – UAE's Legacy & It's Perpetual Importance 38:04 – How UAE goes about it's diasporic Governance 48:13 – Taxes, Value Exchange, and What Citizens Expect 55:09 – Education, Work, and the Path to Government 1:12:19 – The Phone Call That Made Him AI Minister at 27 1:14:22 – Corruption, Incentives, and Power Structures 1:24:46 – AI & Governance 1:27:55 – Global Neutrality, Building Bridges & Restraint 1:37:49 – Blockchain, Discourse, and Closing Reflections #NikhilKamath Entrepreneur & Investor Host of 'WTF is' & 'People By WTF' PodcastX: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/ #omarsultanalolama : Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications at Government of the UAE Twitter - [https://x.com/OmarSAlolama] LinkedIn - [https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae] Watch 'WTF is' Podcast on Spotify https://tinyurl.com/4nsm4ezn Watch 'People by WTF' Podcast on Spotify https://tinyurl.com/yme92c59 Watch 'WTF Online' on Spotify https://tinyurl.com/4tjua4th #WTFiswithnikhilkamath #PeopleByWTF #WTFOnline
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The Case for Youth in Politics | HE Omar Sultan Al Olama (One of the World's Youngest Ministers)
Jan 800:01:26Tap to summarizeCame for a conversation, Left with a shift in perspective. A solid case to prove that age isn’t the barrier we think it is. A big thank you to @IndiaGlobalForum for hosting this dialogue. And to Manoj Ladwa, for being the bridge that makes conversations like this happen. #NikhilKamath Entrepreneur & Investor Host of 'WTF is' & 'People By WTF' PodcastX: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Facebook: https://www.facebook.com/nikhilkamathcio/ #omarsultanalolama : Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications at Government of the UAETwitter - [https://x.com/OmarSAlolama](https://x.com/OmarSAlolama) LinkedIn - [https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae](https://www.linkedin.com/in/omar-sultan-alolama-305b8366/?originalSubdomain=ae) Watch 'WTF is' Podcast on Spotify https://tinyurl.com/4nsm4ezn Watch 'People by WTF' Podcast on Spotify https://tinyurl.com/yme92c59 Watch 'WTF Online' on Spotify https://tinyurl.com/4tjua4th #WTFiswithnikhilkamath #PeopleByWTF #WTFOnline
Transcribe →Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India's Beauty & Skincare Revolution? | Ep. 25
Nov 503:36:40Tap to summarizeThree founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.Timestamps:00:00 - Intro02:39 - Bhakti’s journey & love story05:14 - Diipa’s road to Inde Wild10:34 - Persona’s role in brand building15:07 - How Shantanu started20:48 - Valuations & industry secrets27:30 - Decoding the salon industry34:58 - How Inde Wild made Champi cool again38:01 - Market size & shifting narratives45:14 - Marketing quality & building a community52:41 - Why fragrance is exploding1:00:42 - Community’s role in branding1:08:04 - Cracking the BPC industry1:22:26 - Omnichannel: A must-have?1:27:15 - Tariffs, growth & social selling1:31:00 - Can Indian brands go global?1:34:51 - Cracking influencer marketing1:42:15 - Sampling, distribution & minis1:48:07 - Sustainability: Do founders still care?1:52:54 - What’s the next wave?2:04:39 - How the world perceives India2:09:48 - Tech’s role in customising2:16:10 - Nikhil’s & Diipa’s tattoos2:18:14 - Why founders need grit2:19:47 - Bhakti & Tira’s origin story2:34:10 - Inside Tira: From concept to customer2:38:34 - Do celebrity brands work?2:44:51 - Why Diipa started Inde Wild2:48:25 - Mass, premium, prestige: Which segment is winning?3:05:45 - Quick commerce & Tier 2 markets3:11:11 - Ayurveda: Still a novelty?3:14:43 - The making of Bombay Shaving Company3:21:39 - From idea to product: Manufacturing & patents3:30:14 - Advice to aspiring skincare founders#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even...)Bhakti Modi - CEO, TiraInstagram: https://www.instagram.com/bhaktim679/...LinkedIn: / bhakti-modi-98a32293 Diipa Khosla - Founder, Inde WildInstagram: https://www.instagram.com/diipakhosla...LinkedIn: https://in.linkedin.com/in/diipa-khos....Website: https://india.indewild.com/?utm_campa...Shantanu Deshpande - Founder, Bombay Shaving CompanyInstagram: https://www.instagram.com/shantanudes...LinkedIn: / shantanudeshpandebsc
Transcribe →Inside India's Booming Skincare Industry | Ep. 25 Teaser
Nov 500:01:55Tap to summarizeBhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) joined forces to answer one question:What should 25-year-old Dilip build next?Bhakti ModiCEO, TiraInstagram: https://www.instagram.com/bhaktim679/...LinkedIn: / bhakti-modi-98a32293 Diipa KhoslaFounder, Inde WildInstagram: https://www.instagram.com/diipakhosla...LinkedIn : https://in.linkedin.com/in/diipa-khos....Shantanu DeshpandeFounder, Bombay Shaving CompanyInstagram : https://www.instagram.com/shantanudes...LinkedIn : / shantanudeshpandebsc
Transcribe →Inside Silicon Valley's VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24
Sep 102:52:16Tap to summarizeIn this unfiltered conversation, we discuss bad bets, overhyped markets, and where VCs should actually put their money. I sat down with Deedy Das (Principal, Menlo Ventures), Nikunj Kothari (Partner, FPV Ventures), and Niko Bonatsos (Early-Stage Venture Capitalist) to get their hot takes on industries.Timestamps:00:00 - Intro00:58 - Deedy’s journey & the Anthropic story05:10 - Nikunj’s background11:32 - Niko’s story13:31 - Sectors to avoid as an investor23:17 - Today’s hottest sectors27:31 - Emerging AI trends38:37 - Declining birth rates + AI’s role48:19 - Abundance & capitalism53:19 - Raising kids in an Instagram world55:39 - No tech: the next big business?1:00:55 - The future of dating apps1:06:52 - Key predictions for the next frontier1:10:14 - Will urbanisation continue?1:13:51 - Longevity & wellness industry1:16:01 - Which sector will boom by 2035?1:25:59 - Rethinking senior living1:32:52 - Content vs. product: what builds a brand?1:43:50 - Individual vs. legacy brands1:47:30 - EVs & mobility: the road ahead1:58:03 - Opportunities in beauty & luxury2:02:17 - Where live events are headed2:06:14 - Climate tech & its impact2:11:49 - Data centers: the best bet?2:15:13 - Vices as an industry2:24:18 - Wrapping it all together2:29:02 - Legal AI: opportunities & challenges2:32:29 - India in the global AI race#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm9WZVh3cHVTX3JEeGptVjlOZ1R3cW5rVkZJUXxBQ3Jtc0tuekFjWnRXME9XUUVLcDNCTk9YcHd5OU1MV1NMamE0cWE1T25meGJ4VWRMa21OY3VYLWM2T05iOUJtYTNWbWRSLW5YUXNzTTRHUUpjOGdZSGJzNEYxMkt2Y2hmWVNUeU51Nk5MRFVieVNtSTJwMkFXZw&q=https%3A%2F%2Fx.com%2Fnikhilkamathcio&v=wHQiewz8k9g)LinkedIN: [](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNsNjlxS2NyU3VxOUNIQU1VUmczaWNobmtJd3xBQ3Jtc0tsVmczaDdwdkpMZWlNaVdISk1mQUFfbmhZNVB2al9OU1hwbF9rYTFoMFJGN2FKRnFreXFEaXZhRGttd2xLRHBpQVhIS19XaW5wQTZ3UjB6bm5vazVmdUkwSEdsU0MxS1lXYmJvVnhlekVRczc0RmdTRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnikhilkamathcio&v=wHQiewz8k9g)https://www.linkedin.com/in/nikhilkamathcio/Instagram: https://www.instagram.com/nikhilkamathcio/Facebook: https://www.facebook.com/nikhilkamathcio/#DeedyDas - Principal, Menlo VenturesTwitter: https://x.com/deedydasLinkedIN: https://www.linkedin.com/in/debarghyadas/#NikunjKothari - Partner, FPV VenturesTwitter: https://x.com/nikunjLinkedIN: https://www.linkedin.com/in/nikunjk/#NikoBonatsos - Early-Stage Venture CapitalistTwitter: https://x.com/bonatsosLinkedIN: https://www.linkedin.com/in/bonatsos/
Transcribe →Cracking Silicon Valley's VC Code | WTF is Venture Capital? - 2025 Edition | Ep. 24 Teaser
Aug 2800:01:48Tap to summarizeWhat industries will die out in the next decade? I sat down with three venture capitalists from Silicon Valley to decode.#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm9WZVh3cHVTX3JEeGptVjlOZ1R3cW5rVkZJUXxBQ3Jtc0tuekFjWnRXME9XUUVLcDNCTk9YcHd5OU1MV1NMamE0cWE1T25meGJ4VWRMa21OY3VYLWM2T05iOUJtYTNWbWRSLW5YUXNzTTRHUUpjOGdZSGJzNEYxMkt2Y2hmWVNUeU51Nk5MRFVieVNtSTJwMkFXZw&q=https%3A%2F%2Fx.com%2Fnikhilkamathcio&v=wHQiewz8k9g)LinkedIN: [](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNsNjlxS2NyU3VxOUNIQU1VUmczaWNobmtJd3xBQ3Jtc0tsVmczaDdwdkpMZWlNaVdISk1mQUFfbmhZNVB2al9OU1hwbF9rYTFoMFJGN2FKRnFreXFEaXZhRGttd2xLRHBpQVhIS19XaW5wQTZ3UjB6bm5vazVmdUkwSEdsU0MxS1lXYmJvVnhlekVRczc0RmdTRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnikhilkamathcio&v=wHQiewz8k9g) https://www.linkedin.com/in/nikhilkamathcio/Instagram: https://www.instagram.com/nikhilkamathcio/Facebook: https://www.facebook.com/nikhilkamathcio/#DeedyDas - Principal, Menlo VenturesTwitter: https://x.com/deedydasLinkedIN: https://www.linkedin.com/in/debarghyadas/#NikunjKothari - Partner, FPV VenturesTwitter: https://x.com/nikunjLinkedIN: https://www.linkedin.com/in/nikunjk/#NikoBonatsos - Early-Stage Venture CapitalistTwitter: https://x.com/bonatsosLinkedIN: https://www.linkedin.com/in/bonatsos/
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Nikhil Kamath ft. Police Comm'r & Traffic Police Comm'r of Bengaluru | WTF is Policing? | Special Ep
May 12, 202501:28:23Tap to summarizeAs someone from Bangalore, I’ve been a bit bothered by how much flak we get, especially about traffic. So I set out to see if the criticism is fair, and what’s actually being done about it.In this episode, I spend the day with two of Bengaluru’s top police officers — B. Dayananda, IPS (Commissioner of Police) and M.N. Anucheth, IPS (Joint Commissioner of Police, Traffic) — to understand what’s really happening in the city.We get to know how the police are using AI and other technology to manage traffic more effectively, and what’s the future of urban transport. But this episode isn’t just about traffic. We delve into the reality of being a police officer, how they’re portrayed in movies, and the push-pull between politics and policing. We also discuss the rise in cybercrime and how you can protect yourself online.If you’ve ever complained about traffic, considered joining the force, or just want a closer look at how the system works, this episode is for you.Timestamps:00:00 - Intro & visit to the Office of the Commissioner of Police2:31 - Tracking calls at the Integrated Command & Control Centre5:57 - What police medals & uniforms represent07:07 - Police hierarchy & recruitment exams12:36 - Why is Bengaluru criticised & what’s the future of transport?15:40 - Are traffic fines a deterrent or government revenue?17:41 - How does Bengaluru use AI & data to improve traffic flow?23:13 - How cameras catch traffic violations26:41 - Combating bribery29:35 - Exploring the traffic police museum31:26 - The push-pull between politicians & police33:00 - B. Dayananda’s journey to policing35:28 - Should VIPs be above traffic rules?38:47 - Challenges & rewards of becoming a policeman43:45 - How MN Anucheth decided to enter the force45:41 - The sacrifices of policing & balancing family48:32 - How policemen cope with retirement51:23 - Kannadiga representation in government53:48 - Can policemen transition to politics?55:39 - Skills & talents of a good policeman57:19 - So low budgets force police to accept bribes?58:31 - Is there a solution to Bengaluru’s traffic problem?1:02:22 - What needs to change in India?1:06:57 - Nikhil's focus on building an Indian-first brand ecosystem1:07:56 - How accurately do movies depict police realities?1:10:40 - B. Dayananda’s love for bike rides: redefining the policeman’s image1:14:05 - Bangalore police’s growing social media presence1:15:00 - Advice for youth considering a career in policing1:17:16 - The rise of cybercrimes1:21:35 - Final thoughts: A message to aspiring policemen#NikhilKamath - Investor & EntrepreneurTwitter:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2FXVVYxdWoyQ3FHTHVMSUluM3VycnJESmFnUXxBQ3Jtc0trSWhxcnM5b3FBbDZCUWoyYnp5OXQ4XzRrME9Za1NQY25xWEtGck1KcXcxdlVEUmwyUVVucHNkd0x4YktJNGc2YTNCQzdMT1NORlJLTS1qUnlGMHlYUFk0bFh1bWtmaktNc0RkcFNYZThXNlFTYkk5Zw&q=https%3A%2F%2Fx.com%2Fnikhilkamathcio&v=LcWoP6KtZKw" rel="noopener noreferrer" tar...
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Ep #23 | WTF are Consumer Electronics? | Nikhil ft. Carl Pei, Rahul Sharma & Amit Khatri
Apr 26, 202502:46:40Tap to summarizeThis episode is a playbook for any curious 20-something in India dreaming of building the next big consumer electronics brand. Whether it’s smartphones, earbuds, AI-powered glasses or health wearables, we dig into what it really takes to break into, and survive, this highly competitive space.I sat down with three brilliant minds in the game who’ve actually done it: Carl Pei (Co-Founder, Nothing), Rahul Sharma (Co-Founder, Micromax), and Amit Khatri (Co-Founder, Noise). We tried to decode the what, how, and WTF of this industry—from regulations and the fairness of trade tariffs, to startup realities and what disruption might look like next.You might just spot the next big idea as they share some untapped opportunities waiting to be built in this sector.Resource Document: https://iridescent-party-a15.notion.site/Consumer-Electronics-Resource-Document-1e1aef3ec3e980f29b86dd9bae34410dTimestamps:00:00 - Intro01:12 - How Apple sparked Carl’s love for tech05:05 - The reason for Y Combinator’s success07:28 - Carl’s ‘lazy genius’ approach towards his career15:05 - How Nothing differentiated itself16:36 - US tariff’s impact on China, India & the industry (Note: Since this episode was recorded before recent changes to global trade & tariff policies, some views may not reflect current regulations.)22:10 - Carl’s philosophical views on life24:23 - Rahul’s journey & the roots of his entrepreneurial spirit29:30 - Micromax’s early days: From payphones to GSM innovation38:23 - How traveling to villages led to Micromax’s success50:47 - Competing with China & Micomax’s manufacturing pivot1:00:00 - Apple’s vertical integration strategy: Lessons for companies & governments1:05:00 - Learnings from Rahul’s risk-taking & resilience1:09:00 - Amit’s journey from education to building Noise1:23:34 - Roadmap for 20-somethings entering the electronics industry01:41:47 - Identifying gaps in the commodity market1:48:02 - Disruption in smartphones through design and AI opportunities1:57:40 - Today’s youth vs. yesterday’s corporations2:01:13 - Building India’s supply chain & unlocking its market opportunity2:07:21 - An electronics launchpad for young entrepreneurs2:16:45 - India’s semiconductor push & restarting efforts2:22:26 - Future of TV: One UI for all streaming apps?2:25:41 - Can India build a global ecosystem in electronics?2:35:58 - Health wearables & EdTech opportunities2:42:44 - Advice for 20-somethings who want to break into this industry#NikhilKamath - Investor & EntrepreneurTwitter: https://x.com/nikhilkamathcioLinkedIN: https://www.linkedin.com/in/nikhilkamathcio/Instagram: https://www.instagram.com/nikhilkamathcio/Facebook: https://www.facebook.com/nikhilkamathcio/#CarlPei - CEO & Co-Founder, NothingTwitter: https://x.com/getpeidLinkedIN: https://www.linkedin.com/in/getpeid/Instagram: https://www.instagram.com/getpeid/Facebook: https://www.facebook.com/getpeid/#RahulSharma - Co-Founder, MicromaxTwitter: https://x.com/rahulsharmaLinkedIN: https://www.linkedin.com/in/rahul-sharma-83038634a/#AmitKhatri - Co-Founder, NoiseTwitter: https://x.com/iamamitkhatriLinkedIN: https://www.linkedin.com/in/iamamitkhatri/Instagram: https://www.instagram.com/itsamitkhatri/
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Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant
Mar 3, 202503:25:44Tap to summarizeIndia has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Specialty coffee, kombucha, and premium mixers are carving out space in an industry dominated by mass-produced options. While the demand for high-quality, homegrown beverages is growing, breaking into this space isn’t as easy as it looks. Import duties drive up costs, fragmented supply chains make scaling difficult, and price-sensitive consumers often hesitate to pay a premium. Unlike mass-market beverages, where marketing muscle can drive sales, craft brands have to build awareness, educate consumers, and create demand from scratch. In episode #22 of “WTF Is” Podcast, Nikhil Kamath sits down with some of the biggest names in India’s craft beverage industry—Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant). They share their journey of navigating regulations, shifting consumer habits, and competing with legacy brands to bring high-quality, locally made beverages to the mainstream. Resource doc: https://www.notion.so/Resource-Craft-Beverages-19d26a5adf3180b68f1adbbbd2eea2f5#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: https://x.com/aneeshb LinkedIN - https://www.linkedin.com/in/aneesh-bhasin-252b661/ Instagram - https://www.instagram.com/aneeshb/ Facebook - https://www.facebook.com/gentlemenlisten/ #RahulReddy Co-founder of Subko Coffee Twitter - https://x.com/rahulreddysc LinkedIN - https://www.linkedin.com/in/rahulgreddy/ Instagram - https://www.instagram.com/raah_hool Facebook: https://www.facebook.com/rahul.gurram.reddy/ Time stamps:00:00:00 - Intro00:01:48 - Matt’s Intro | Childhood & Family 00:05:13 - Starting Blue Tokai & Career Journey 00:07:29 - Adithya’s Intro 00:14:13 - Building Mossant 00:17:54 - Challenges in the Industry 00:20:05 - How big is Blue Tokai?00:21:39 - Aneesh’s Intro 00:25:36 - Starting Career Path leading to Beverage Industry 00:27:38 - Rahul’s Intro00:39:26 - Building Subko 00:42:40 - How are Subko & Blue Tokai different?00:47:54 - Hacks for a 25 year old to Compete with Subko & Blue Tokai00:50:30 - Cafe Offerings of both Coffee & Food00:58:09 - Waves of Coffee - Shift to Coffee01:04:27 - How Big is the Craft Industry in India01:10:21 - How to Influence the Crowd at a Coffee Shop 01:12:31 - Difference between Good & Bad Coffees 01:18:13 - Difference in Coffee Culture of India and USA 01:24:11 - Opportunities in Tier-2 Cities01:28:59 - Recent Consumption Trends01:33:21 - What’s Kombucha?01:41:28 - Difference of Flavour Palette in India and Abroad01:44:01 - Consumption Patterns in India 01:49:24 - Awareness of Kombucha as a Product01:58:21 - Craft Beverage Taxation Policies02:05:47 - Mossant’s Journey 02:09:27 - East Asian Beverage Markets02:10:12 - Building a Global Indian Beverage Brand 02:19:12 - How to Compete as a New F&B Brand 02:21:57 - Svami’s Journey 02:30:20 - Differentiating as a Tonic & Non-Alcoholic Brand 02:31:59 - Is Quick Commerce Sustainable in India? 02:41:12 - Svami, Mossant vs Schweppes 02:47:32 - Effects of Coffee as a Commodity02:49:13 - Steps to Starting a Cafe 02:58:07 - Learning from Abroad Beverage Markets 03:01:12 - Favourite Coffee Shops, Kombucha Brands, Non-Alcoholic Beverages 03:14:59 - Beverage Industry as an Investor #WTFiswithnikhilkamath
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