Listen to a new episode of YNS Live with NFL Thread recorded live on Fireside with hosts Juliet Hahn and Cynthia Zordich featuring special guest Kathy Maurella.

Kathy Maurella serves as the Chief Marketing Officer at Waterloo Sparkling Water, where she leads marketing strategy, brand development, consumer insights and go-to-market planning. Upon joining the team in late 2020, Kathy has been instrumental in building the branding infrastructure to deliver accelerating growth in this large, highly competitive category.

Prior to Waterloo, Kathy was a strategy and brand marketing consultant on diverse projects for top brands, including Panera, an LVMH division, Cole Haan, and Avon. At Panera, she led new business development for the CPG business unit, developing a five-year innovation road map and launching multiple new categories. And, at Starboard Cruise Services (LVMH), Kathy was responsible for the company's first strategic, foundational consumer research and the development of the creative campaign to differentiate the brand's retail experience.

Kathy launched her career at Kraft Foods | Nabisco Biscuit Division, where she was classically trained as a brand marketer and led the Nabisco Biscuit Hispanic marketing strategy across its $4 billion cookie and cracker portfolio. Prior to her marketing career, Kathy worked in Nabisco's logistics/supply chain management department across multiple roles.

Kathy earned an MBA with concentrations in Strategy and Marketing from Rutgers University and a Bachelor of Science in Business Logistics/Supply Chain Management from Pennsylvania State University.

Remarkable Quotes

"Go all in. Go for broke. Water down nothing fits the Waterloo culture."

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