What does it actually take to step into your power? In this episode, I'm sitting down with Alexis Meruelo — second-generation Cuban-American business leader, founder of the Business of Her conference, and author of the brand new book Getting You Ready for Power — to talk about the real, messy, beautiful process of finding your purpose and owning it unapologetically. We're getting into her family's entrepreneurial roots, why she spent six months with a career coach just to answer one question, the concept of "business karma," and why more women need to stop self-rejecting before they even ask. This one is packed, mi gente. Let's get into it.

WE GET INTO:

00:00 — Introduction

00:26 — Alexis's background and family entrepreneurial roots

02:01 — La Pizza Loca, Sahara Las Vegas, and the Cuban immigrant hustle

04:02 — Pain, rejection, and hitting a wall in her 20s

05:00 — Hiring her first career coach and betting on herself

07:25 — Redefining success without the ring or the kids

10:03 — How to deal with your Latino family's opinions

12:03 — Living in alignment and the new generation of young women

13:41 — The mentorship gap and why we self-reject before we even ask

19:21 — Business karma explained

22:25 — Her role at the Meruelo Group and CSR work

24:32 — Career reinvention: nothing is ever wasted

27:37 — Launching the Business of Her conference

32:05 — Getting You Ready for Power — the book and the three-phase framework

34:52 — Final message: you are ready, do it scared

KEY TAKEAWAYS:

The best investment you'll ever make is in yourself. Alexis hired her first career coach at her lowest point and it changed everything.
Define success on your own terms. The ring, the kids, the "right" career path — none of it matters if it's not your vision.
Your Latino family will have opinions. Let them talk, then go do your thing anyway.
We reject ourselves before anyone else gets the chance. Don't say no for a potential mentor — let them say it. Most women never ask, and that's why most women never have one.
Business karma is real. Lift other women, support other businesses, and it always comes back. The crabs-in-a-barrel mentality only keeps you small.
Nothing is ever wasted. Every year in the wrong job still made you better. You can pivot at any age, any stage.
Life goes in phases. Your purpose doesn't have to be your paycheck right now — and "not yet" is not the same as never.
Believe in yourself. Build your team. Rise to lead. That's the three-phase framework — and it starts with doing the inner work first.
You are already ready. Do it scared, and do it in baby steps.

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This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.

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