This week on Yo Quiero Dinero, Jannese sits down with Cristina Olivarez—award-winning visibility and leadership coach, TEDx speaker, and founder of The Social Butterfly Gal and Hustle + Socialize. Cristina shares her journey from chasing the “perfect” career path in broadcast journalism to building her own platforms that empower Latinas and women of color to step into visibility unapologetically.

From navigating rejection in traditional media to creating her own conference, Cristina opens up about the power of storytelling, embracing pivots in business, and how authenticity builds lasting leadership. If you’ve ever struggled with showing up online, owning your voice, or figuring out how to lead in your community, this episode will inspire you to embrace your visibility as a superpower.

What You’ll Hear in This Episode:

15:49 The “cookie-cutter” script many Latinas are given—and how Cristina rewrote it for herself.

23:52 Giving yourself permission to pivot in business and in life.

24:56 The origin story and impact of the Hustle + Socialize conference.

26:11 Why centering Latinas and women of color in business is both revolutionary and necessary.

28:45 Why visibility is more than marketing—it’s about legacy and leadership.

33:54 Practical first steps to start building your personal brand and showing up online.

Resources & Links:

Follow Cristina on Instagram: @thesocialbutterflygal | @hustleandsocialize
Listen to her podcast: Unapologetically Visible (Apple, Spotify, YouTube)
Visit: thesocialbutterflygal.net
Get your free guide: The Financially Lit Latina

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Rewriting the Rules of Visibility with Cristina Olivarez

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