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Your emails, posts, and captions sound generic because you shut off your real voice the moment you think you're supposed to sound impressive. You don't have a writing problem. You have a voice problem. I've spent over a decade as a brand strategist working with NYT bestselling authors and thought leaders, and I've found that nearly everyone falls into one of five voice types. This post may help you figure out which one is yours, and show you how to adapt it to any platform or situation.

CONNECT WITH ME

43:T422,The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmist