Loading summary
Transcript75 lines
- [00:05]
A
Hello and welcome to this week's version of the UCAM podcast. I'm here today with Amy Murray and we're going to be talking around the realities of starting a business. Amy, thank you very, very much for joining me. And would you like to introduce yourself, tell us a little bit about you and your business?
- [00:19]
B
For sure. Sarah, thanks so much for having me. This is, this is very exciting to be part of your podcast. So I have been, I'll say, trying to have my own business since 2019 and the idea was first of all just to have an online shop and that that's where it started. Then I ended up training to be a well being coach. So I thought, okay, I'm going to do coaching and I'll also have an online shop that has books I've written and stuff I've created that will complement my coaching for the well being audience. And then as years have gone on, I'm kind of laughing to myself because it is, it is taken on many twists and turns and it's now become something that sort of went full circle if you like. So the idea is still to be offering coaching, but from a much more creative perspective. But it will be all geared to enhancing well being.
- [01:20]
A
So, so this journey started how long ago? How long ago?
- [01:25]
B
What happened was I started training to be a wellbeing coach in 2019 and I qualified like it was all done and dusted at the end of that year. I officially graduated from that in February 2020. And then obviously our favorite time in our lives hit and the whole process of know face to face clients or building or building a business in that way when you're new and you're just starting out and coaching, that wasn't possible. And I was in a nine to five day job as well at the time and I still am now. So everything I've done has just been like side hustle with big hopes for the future. But every time it's looked like maybe I can move into this and put more hours into it. There's always been some sort of life event that has then been like, this is not a good time to move into this right now. So yeah, it's been a bit of a stop and start, stop and start, which is not what you, you know, you see things on social media where it's looking like everyone's just doing this overnight and you internalize that as I must be the world's biggest failure because this is not as easy as everyone's making out it should be. So yeah, that's been an Ongoing struggle.
- [02:37]
A
Yeah, but overnight successes are my like major pet hate. Because I know, I know people who have been overnight successes and they haven't, they haven't been overnight successes. A lot of them, they've either had a business, stopped that business and restarted a new one. I've had a friend who had a limited company and so they went from being sole trader to limited company. And so what happened was then in articles, yeah, it's like, it's an overnight success. They just set up, they just became limited and. Which is untrue, but they became limited like a few months ago and already they're turning over the first million and it's like, yeah, but they became limited because they were reaching a point at which they knew that they needed to. And yes, it took off, but they already had the momentum. They had like four or five years of momentum beforehand. And I think that's a really sad thing around this is lots of people are fed these stories and you know, the stories that sell. And this is the thing is where does the logic go? Because we all know that the press tell us stuff and sensationalize things and yet we read articles where, because it's closer to home, we adopt this as like a truth so that we can feel bad about ourselves and so. And we can like beat ourselves up that we should be in a better place.
- [03:52]
B
Yeah.
- [03:52]
A
And it's like in reality, you know, I've met people up to like 10 years, they've been working on or having an idea that they haven't overly actioned. And I think that's the thing is, you know, obviously, you know, you've just, Amy's just been through my program, so six week startup program. So over six weeks you do the different trainings, you have drop in sessions and within that, you know, it's going from concept all the way through to first paying client. That's the principle of it and that's the journey it takes you on. And so, you know, some people it can take two weeks, which is my personal, that's my PB so far. And then other people it can take, it can take longer. And I think, you know, there's been a lot of people recently that I've worked with on different programs who have had that same realization that, you know, so just a bit of sort of context. Amy, you started off, so you came to the beginning of the program and you were like, I have this audience. So tell us a little bit about the audience you had.
- [04:51]
B
So I've got three audiences, but the one I thought I was going to be focusing on is a wellbeing community for men. And it's specifically to support men in their. The way they express. Express their emotions in. In ways that are healthy for them. So rather than going nuts at the gym or it comes out aggressively or it doesn't come out at all and gets squashed down, that's generally the sort of three areas that emotions will be channeled with men who haven't looked at this kind of work before. And then the idea is that we honor the whole spectrum of emotions. It's not that some are good and some are bad. Like, anger can actually be very healthy and it's very appropriate in certain circumstances. So it's honoring the whole range, but looking at healthy ways to sort of work through it, express it, and then also being able to identify how you're feeling and knowing what your trigger points are. Like a whole. There's a whole sort of plethora of work that can be done in these areas. So I came to you all sparkly and shiny thinking, this is great. I've got a men's group ready to go. I've got like over 13,000 followers in this community. This is, this is all going to be very straightforward for me. And prior to working with you, I had previously done work on who's your ideal client? And I'd looked at that from probably several other people's perspectives over, like, different, you know, how you pick up an online course or you do like a mini program with someone. So this wasn't unfamiliar terrain to me. But the way we did it with you, like, really made me look at it quite differently. And then from that very first task, I. I just had this realization of like, okay, this, there's a lot of areas here that I've never considered before. So that was just even from session one. And at that point.
- [06:41]
A
And so. And so what hadn't you considered before? What hadn't you gone over before?
- [06:46]
B
I think, like, I had an understanding of, you know, what the. What the mission is, what the purpose is here. I hadn't really thought in as much detail as I needed to about, like it. What you're. I understood the concept of messaging, but what I hadn't really thought about was my messaging is going to need to sort of lead up to an offer. Like, you can't just be throwing out an offer. What I was doing was the reverse, where no one even knew I was a coach in that group. I was just putting out loads of sort of like value content to help them in their daily lives and not at any point saying, hey, by the way, you can hire me and work with me and I can actually help you in more detail. So they had no idea I'm a trained coach and I've had that group for like two years. So I'm laughing. It wasn't funny to have this realization of, okay, the messaging needs to build up to whatever I'm going to offer. And they were off the top of my head. I can't. Like, I know there were lots of things in that first task that just really made me think carefully about. Hang on a minute, let's just pause. And the wor. The, the worst and best part of that first task was I thought I knew who my competitors were and it wasn't until. And who I thought they were was not actually correct. I had always pitched things out in this sort of big picture, like massive well being brands that everyone knows they're global. And I had kind of been thinking, oh well, they do that. Which is obviously not me starting out on my own, getting my first few clients. So that'd be my misconception about what, what my competitors sort of were doing. Then when I did the task, I realized that actually there are loads of people in this space that I didn't know existed because I thought I was doing something quite unique. Although what I was bringing to it is unique. There's a lot of crossover with other people. And then I also found in doing that task that I felt I kind of had this moment of despair where I thought, oh no, if everyone else is already doing stuff like this, I need to find something completely original that no one else is doing anywhere. And that was. We did a lot of work with that over the six sessions because that was also a misconception. And you explained to me that actually lots of people are going to be in the same space in any industry and the right people are going to come to the people who want to learn that from you. Those are your people. We're not here for the entire world. And it's okay that you're doing something the same as someone else because you'll do it differently in your unique way. That's where the unique part comes. Not the actual topic you address.
- [09:36]
A
It's the, it's the delivery. And I think that's the thing is I've met so many people, people who are like, I've got this thing and nobody else is doing it. And I'm always, it always makes me actually a little bit nervous because I'm like, well, if no One else is doing it, why aren't they doing it? And it.
- [09:49]
B
It's like, it's.
- [09:50]
A
It's either. It's either the fact that, you know, you really have struck gold and you've really got an understanding of something that no one else has even seen it that way, or the higher potential is that it's not something that people are actually that interested in. And so actually having competition is a really good vote of confidence. You only have to look at florists and hairdressers to be like, you know what you don't have to have, you know. Yeah. It's like, oh, there's already a hairdresser, so everyone can just go there. And it's like, well, actually, that person doesn't have the capacity. And. And also, you know, hairdressers are a good example because if you think about it, like, even within the same salon, you'll have people who you like to cut your hair versus people you don't like to cut your hair because they. In its hair, it's a pair of scissors wielded by a person and your hair, and yet they can cut it so differently, even when you're asking for the same style. And so example. Yeah, that's what you want to be thinking around when you're doing your delivery is actually. It's a vote of confidence. There's also more complexities when it comes to delivering something for the first time, because it's what I call a double sale. Because you're not only having to sell that concept of that offer, but you're also having to then sell you as a delivery person. And most people get lazy. And when they are first to market, they just sell the offer and what the solution. They don't sell you delivering that solution, a competitor comes in, you've already switched on an entire audience of people who are like, yeah, this is definitely what I need. And then they come in and go, well, I can do it too. And that's it. There's no differentiation. Pins.
- [11:21]
B
Yeah.
- [11:22]
A
So, you know, there isn't. There are pros and cons to each, but it's definitely not something you have to find. You don't have to be delivering something totally unique. Your slant on it, your way of delivery will be sufficient to repel and attract people. So that's always a key one to kind of think around. And then I get people within that program to do beta testers. And I'm a massive fan of beta testing in general. That wasn't something you'd done before.
- [11:52]
B
No, I Suffer from the whole perfectionism. Let's get all our ducks in a row with every tiny, intricate detail and then we'll tell people here there's a thing that you could buy. And that is not the way to go. Because in the first few rounds of trying to get beta testers, it was like very, very apparent that what I was trying to achieve was not actually the right fit. Definitely at this time it might never be. It might be something I attempt later with more confidence, but right now that is not where my focus needs to be. But I never would have known that if I hadn't and the challenges attracting beta testing created, I never would have anticipated. So I had in my head an idea of why someone might object or, you know, things I might come up against where I'd have to know what my responses were going to be to that. And I sort of mentally prepped for that. But those were the challenges that came up and I was confronted with things I. I just never would have predicted would have been an issue. And then that really threw me off and it definitely knocked my confidence as well.
- [13:02]
A
Yeah. Because it was really getting them to even show up to have a conversation, wasn't it?
- [13:05]
B
I mean. Oh, it was just, it what, what I. The two challenges I came up against most were, you know, people on posts that are relating to people where they were like, yes, that's me. And I'd, you know, I'd put in my messaging, as you'd advise, you know, drop a comment if this relates to you and, you know, we'll have a chat about it. So obviously it was worded better than that. Yeah. So the post itself was great. It got a lot a good, positive response with people saying, yeah, that's me, that's me, dm, me, whatever. Then in taking that conversation to the dms, I was met with, like, knowing that these are my ideal clients or appear to be, I know I can help them in what they're struggling with, and they've listed out to me all the things they're struggling with, which is exactly the exact match. And then in trying to make this offer, being met with, well, who are you and are you qualified to do this and what. And, and I just didn't anticipate, like, I know I've got a wealth of qualifications, experience behind me, but I didn't anticipate with that particular audience that. And this is not in any way being disrespectful to a male audience. It's just they think differently to women in a lot of ways around this and whereas with a woman, and when I've coached women with women, they'll, you know, you just make the appointment, they show up and we get going. But with this situation, they said they wanted help, I had the stuff to help them. But then there was, it all came into question about well are you qualified to deal with me basically? And became a huge confusion between basically them misinterpreting coaching and confusing that with counseling or therapy, which absolutely not the same. And as a good coach I would always refer someone to therapy or counseling if anything came up where I could see all this needs more, this needs more work here, here's who I, where I advise you go to get that support. And I would never and no, no self respecting coach would try and take that on. So you know where the boundary is. But they didn't know that because these people didn't even know I was coach from all the comments they'd had from me for two years. I've not made it very clear what I can actually do to help them. So that's on me.
- [15:34]
A
Yeah.
- [15:34]
B
And I was very grateful for you like just calling it out as it was and having that where I checked with me that in a very lovely way. But you did check on. Okay, well you've had this audience for a long time but if you're not actually really telling them everything that you're here to serve them with, they're not, they're not psychic. They're not going to know that. Fair enough. And then, then I was kind of faced with, after a few of knocks like that, I just, I started really questioning do I, do I really want to be spending my day, let's say this is my day job. Do I really want to be spending my days banging my head against the wall? Like just even trying to have an initial conversation with someone to explain what they do and be met with this sort of.
- [16:20]
A
I think, yeah. Uk I think when you came onto one of the calls and you were like, I, I'm just having to justify myself and explain.
- [16:27]
B
Yeah, like my own existence.
- [16:29]
A
Yeah. And I think, you know, you have a thing where, you know there's absolutely things that you can put in place to, to educate them more. And but then when we got talking and I was, I don't even know how he got onto it, but I was sharing how excited I get on calls. Yeah, I think it's because you were like, oh yeah, because then I've got to do these calls with them. And I was like, but that's exciting because it's like, it is like, your opportunity to find out what your next toy is. And, you know, for me, I'm like, you know, it's that opportunity to sort of, like, exercise my. My understanding and make an impact for somebody that, you know, meet new challenges and new experiences that I haven't had before within that market or whatever. And so when somebody has a call with me, I'm. I'm really excited because I'm like, yeah, you know, this. And. And it was really weird because on the call you were like, yeah, no, that's not how I feel.
- [17:23]
B
I'm not experiencing this level of joy that you're describing. And I know there have been other things I've done in the past where I. I know what that joy does feel like when it's connecting. So that was so valuable for me for you to, like, just share what this is like daily for you. And that's not to say that you don't have challenges, but that feeling, that is how we should be feeling about our. Our passion work, where we're doing, what's in alignment with us. So that was another indicator to me of, like, something's not right here, and I need. I need to just take a step back, reevaluate what I'm doing and just give this a bit of breathing space and figure because I. The fight that it felt like a fight to just even be heard or get an initial call, which then. Then you're already worn out before you start doing the actual work of what you're meant to be doing. And that just.
- [18:14]
A
And that's the thing is. Is the reality. Like, I. I've spoken to people who are like, I want to set up my own business, and I'm like, I know how. How much to enjoy sales and marketing. And they're like, not really. It's like, well, that is your reality for the first quarter, 12, 18 months. And that's the thing, is people tend to set up a business to do the implementation, and actually, the implementation is a really small part of your job for the first sort of 12, 18 months, because you haven't got the client base. And until you get the clients in, you're not able to do that work in your area, in your zone of genius. And so you're spending a lot of time outside of that comfort zone, outside of that zone of genius, doing stuff that you don't necessarily want to be doing. And that's the thing is it's hard. It's hard enough as it is. But then if you add in, actually this is. This is difficult. It feels like trudging through treacle.
- [19:07]
B
Yeah.
- [19:08]
A
Yeah. And so I was like, you know what? Just go away and just think about what would light you up. And. And so. And that's the thing is, like, yes. You know, I was a bit like, come on, Amy. Like this day, I know I was expecting you to have a client. Come on. Beat my personal best, but it just wasn't.
- [19:28]
B
I know myself well enough to know, rather than. Because obviously, I came on this six weeks with the full intention of, yep, I'm gonna leave with my clients. It's all good. And that I was fully. You know, I came to every session and I did all the homeworks, but it's just the personal journey that I was going on parallel to that was in some way even more valuable because the insights I gained from those conversations with you have basically saved me years of future wasted time, because all that I would have done is I would have left that. If we hadn't spoken about it, I would have left at the end of six weeks, still been trudging along and got completely disheartened and probably, like, closed my account altogether just thinking, this is never going to work. But now I know it is still there. Maybe with more experience, I can approach that later, but it's definitely not what I want to be doing right now.
- [20:19]
A
Right now.
- [20:20]
B
And I'm. And I'm good with that. And I'm good with knowing that you've taught me everything I need to know in terms of how you do that initial process.
- [20:29]
A
Yeah.
- [20:29]
B
It can be rinse and repeat, and I can plot, and I can apply it to the area I do want to be doing this in. So I'm basically gonna redo all of our sessions and homework on the new focus. Yeah.
- [20:42]
A
Yeah. And I think that's the thing, is you're very good at building an audience, but just because you have an audience doesn't mean you have to serve that audience.
- [20:50]
B
Yeah.
- [20:51]
A
And, you know, I have. I have clients who would kill for just one of your audiences, let alone, like, you know, all three. And so, you know, but it is that you're able to create that noise. But you've probably. You know, you're not the only person that I've worked with, but when they've tried to monetize their audience, they've ended up with actually realizing their audience aren't actually. There's not that many people in that audience that are the right people for them. Because you didn't intentionally build that audience with a offer in Mind So you were never priming them. And I think that's the key thing here is when you're building an audience, it's absolutely okay and it's absolutely feasible to monetize an audience and but one of the sort of key things is getting there early with what am I actually going to be selling these people? What is the end point? What am I driving them towards? Because otherwise you're just giving out value. It's a place that they hang out and then it's like, oh wait a minute, she's trying to sell in here. Whereas actually you kind of need your stall set up from the beginning.
- [21:57]
B
I couldn't agree more. And ironically, you know, I've got 15 years of marketing background experience in terms of my day job work. So the marketing and messaging, you know, people have paid me as a freelancer to do their marketing and messaging which is something I get a lot of enjoyment out of and I know what I'm doing. I can confidently say yeah, I can definitely grow your brand, grow your audience. However, that was completely different experience when I'm marketing me.
- [22:24]
A
Yeah.
- [22:25]
B
So it, you can have all the tools in the world, but that I don't. Psychologically, the shift of selling yourself as, as the subject for the marketing felt very different and really uncomfortable and brought up a lot of probably squashed down stuff from my past. We've had confidence knocked or things have challenged you in the past that you maybe thought were dealt with and perhaps still a lingering. A lot came out in this six weeks.
- [22:53]
A
I do, I do think that. And it does, it does. I think whenever you are setting up a business because you know you want to, obviously you're always wanting to detach yourself from your self worth, from the value people are willing, the amount of money people are willing to pay for the service because what the service you're offering is a small percentage of, of you. You know, they're not buying you as a person, you are not for sale. But it's very easy to take those knockbacks personally. And I think that in a, you know, in a corporate environment where you are part of a team, you know, the worst you're going to get is kind of feedback on the team. From an external point of view, you're very, very unlikely unless you've had some sort of customer facing conversation that's gone badly to be ever singled out and having that feedback in that same way. And so. But when you run your own business, you are everything, you are that entire team. And so it opens up, you're so Much more vulnerable. And it really does magnify all those weaknesses, all those things. I have never worked so hard on my mindse as I have in the last seven years since I started running a business. Because your mindset, it had less of an impact because you're watered down. Your. The might, your individual mindset is unlikely, even as a CEO, to impact the direction of the entire organization because you're, you're watered down. It's like wines. And it's like, you know, when you get. You get wines from a particular area and you're like, oh, they're the cheaper ones because they're a mix. And then because they're a mix, they're always kind of the same sort of flavor. Whereas when you start with a particular vineyard, with a particular grape, you start with the year on year variations because it is so concentrated. And that's the nature of running your own business. You are that concentrated vine and, you know, and it's. You are that single thing that is focused on. There is no watering down. There is no ending up being roughly the same. Because in an organization, you've got people having good days, people having bad days, people who are really driven, people who are really not. And so it kind of all levels itself out, whereas it doesn't when you're running your own business. And that's the thing.
- [25:10]
B
And like, online reviews of your business obviously are directly you. There's no one else responsible for that review except you. Whereas, you know, in a corporate. There's thousands of people in there. We don't know who didn't give Jane the right customer service or.
- [25:25]
A
It is.
- [25:26]
B
One of a massive, you know, the blame is.
- [25:29]
A
It's dissipated, isn't it? Whereas it is that that outcome is your outcome, and that's it. Which is a real plus point. But it is quite a scary, vulnerable.
- [25:41]
B
Place to be as a new. Setting out your table. It is daunting to. There's a lot. So much fear. And even though, like, mentally I've had this business for however many years, but it did feel very raw and exposed to, like, oh, my goodness, this is it now. I'm. I'm really putting myself out there. And it wasn't. It wasn't a pleasant experience.
- [26:09]
A
Working with me.
- [26:14]
B
I'm all right.
- [26:14]
A
I'm all right with making you uncomfortable.
- [26:17]
B
I needed that. I needed that to realize this feels completely out of whack. And actually this is not the audience I want to be putting my, like, energy into at this point in. In time. Yeah.
- [26:27]
A
And I think that that's the thing is, so many people don't do that next step because they're frightened of what they're going to find out. But the thing is, is Amy is proof that it's not a case of crawling back under your stone. And that's it. I'm just going to resign my life to corporate. No, it's actually, you know, she's like, I've got the tools, I've got the understanding, I've got the process now. And it's like, yeah, you can absolutely rinse and repeat. And it's like, is it. Richard Branson was like Virgin was his 10th startup.
- [26:57]
B
Oh, I didn't know it was that many. Wow.
- [27:00]
A
Yeah. And that's the thing is, but, but no one mentions that. I mean, like, you know, you probably had relatives at the time going, oh, here we go again. But everyone's forgotten it. Now he owns an island and like, you know, an airline and everything else.
- [27:15]
B
Even big people like that that we, we see as the huge success. One of my favorite films is the Pixar Story. Have you ever seen it? It's a documentary about Steve Jobs and the head creative at Pixar who came the head creative and then their tech guy, he was called Ed Cattle or something like that. Anyway, that documentary shows, you know, they all started out in the garage and the journey they take and how many times they nearly lost everything and they're plowing money into is falling apart. All things hemorr financially and then they just pulled it together in the final moment. And that I do, I do find that kind of success story very inspiring. But then you forget when you're in it, you could have, you know, 20 failures here before you find the thing.
- [28:03]
A
That it's all learning. And that's the thing is, yeah, it's not giving up. And then there's knowing when to stop and all those things in between to.
- [28:15]
B
That, what you've just said, knowing when to stop. Because we have this mindset of you must never give up, but there are situations where that is actually the right choice. And it, rather than thinking of as sort of why I'm giving up and washing my hands of this, it's that you, you have fully explored everything here. This is not the right thing. But that doesn't mean there isn't something else that will, yeah, fit better just around the corner. You just have to sort of navigate through that. And you always, whatever you learn from the perceived failure is such awesome groundwork for you. Like anything that has inverted commas failed for me in the Past what I learned in those situations, it's like I needed to learn those little bits of my toolbox and then I've applied that learning in new situations. Just been like, I'm so pleased I had that behind me as an experience because it's now giving me the like the tools I need to deal with it. When it comes up again, I think.
- [29:16]
A
Is it Will Smith who was like, fail, fail forward, fail fast. And it's like that's the thing is.
- [29:21]
B
Yeah, I have had that quite. Yeah, that's true.
- [29:24]
A
Yeah, it is really, you know, that's, it's, it's all learning. I think I'm always like, the only time it's a failure is if you do the same thing twice. Because it's like, you know, you were given that learning.
- [29:36]
B
Yeah.
- [29:37]
A
And then you chose to just repeat. And I think that's the thing is, you know, it's taking that information and then building on it going forwards. And that's really, really key. So what's in, so what's next for Amy? What are we, what are you, what's the plan now?
- [29:51]
B
I've gone full circle with my. Where this started out as a online shop and selling things that I've created. But I'm using all my coaching, my well being coaching and experience with that. And what I want to do now is the easiest way to explain this is to create. Should we call them creations? We could call it healing artwork. I want to create pieces of art that will align with people when they're on a healing journey. So for example, if someone has a problem with their liver and they are under medical assistance with whatever illness they have with their liver and the artwork that I would create or will create. Let's be, let's get in the right language here.
- [30:43]
A
I'm creating for them.
- [30:44]
B
I'm going to be creating for them. Will be tapping into everything I know about well being, including the use of color, energy and color. I'll also be incorporating like sound healing in this, in the way that I create the art. And then the art will be like a visual tool to help them with the dialogue that we are able to have but don't necessarily realize we can have with our own body. So it's going to have, it's going to be like multifaceted. But I'm really wanting to focus on helping people understand how you can talk to your body when you're on a healing journey. Not that it is in replacement of getting medical help or other holistic therapies you might be doing These can all coexist. But that conversation with your body is a piece that's often missing and is so, so powerful if, if you are open to start dialogue of your body. So that's, that's where I'm headed now. Yeah.
- [31:47]
A
I thought of you the other day because I was listening to what I was reading a, an article about a boy who had a heart transplant. And, and he'd said that he'd, he, he sends it love every, every morning.
- [31:59]
B
Yeah.
- [32:00]
A
So it settles in. Yes.
- [32:02]
B
And that, that's exactly it. Yeah. I love that. And it's so important. And even when you're taking medications like you can, you can talk to your body about that and just tell your body this is, this is here to help us. And all these, all these little things all add up. This will become a book. I know where I'm taking this, but how I feel talking about it, I can feel inside my, like it makes my, it makes me smile. I feel like I'm lit up from the inside out. And the energy of that versus this bang your head against brick wall and it's just, nothing's coming together. Like it's complete. It's like I'm a different person talking about these two different audiences. So that's how I know this is the right thing right now. Yeah. And it can be woven into the men's well being audience over time. So that's, it's not being abandoned, it's just on pause for just now.
- [32:59]
A
Well, the thing is you cannot revolve that now. You know, that's what you're building towards. And this is the thing when people get upset about email lists and everything else is people who leave and people who join, they're leaving and joining because they're attracted to or repelled from what you were doing. And that's the thing is, is over time talking around that, creating that sharing that you can get. The people, the people who are switched on are gonna stay and enjoy it and the people who aren't enjoying it and think, oh this is a bit much for me, I'm not into it, are going to leave. And so that way you're getting that concentration. And I think that's the thing is that's the same with email list. People always feel, you know, I regularly speak to people who are like, they feel funny over, oh, I've lost this many people from my email list and it's like, but actually that's, that's okay. That's a good thing because they've, they've given It a sample, they haven't enjoyed it. They're then they're leaving. They're affecting your open rates. If they no longer engage, you are better off having those in that engagement and those people responding, you know, the, the email providers and everything else prefer it when people are responding and they're interacting with your emails. So, you know, it does you a favor. And also it gets to a point where you're actually having to pay for, for individuals to be on a list, etc. You don't be paying for somebody who isn't interested. So, you know, always be nurturing. It's a bit like your garden and it's like, you know, what's a weed? What's not a weed? Well, it's a weed if you don't want it there. And so, you know, if that person doesn't want to be there, they're better off going and being plucked out of that environment than staying in. So, you know, it is now you can nurture them within that direction. And so you're going to get people who are increasingly switched on with what you're doing and also taking them on that journey as well. So I'm really, really excited for you, Amy. Well done.
- [34:45]
B
Thank you for facilitating the realization that this is, this is where I need to put my energy right now. Because if I honestly say, if I hadn't been on the six week program with you, I would still be slogging along thinking at some point this will all come good if I just keep, keep plodding along, plodding along. How I was was never going to get me where I needed to be. So I'm like so grateful to have had this time in the course and learned way more than. So there's like the materials and the base of your program was like incredible. But I got way more beyond the six weeks of material and coaching with you. Like the, what it, what it did for me and how I evolved in that time was like way more than I could have ever like, hoped for. So, you know, I'm really grateful to have had your help. Thank you.
- [35:40]
A
It was, it was lovely to have you and to be part of that journey. It really was.
- [35:44]
B
That's such a nice group as well. We had a lovely, we did, lovely group.
- [35:48]
A
That's the thing, guys, is feeling like you're not alone. Having that support, having that accountability. It's about taking the action. And that's the thing is for those of you which have got stuck in that rut of learning all the things, there's only so much learning can help you. It's about getting out there and taking that action. Even if it's not perfect, it's about taking that action and getting that feedback. Because without it, there's only so far that journey can go. So don't get stuck in the getting ready. But thank you very much, Amy, for sharing that with us.
- [36:18]
B
Oh, thank you for having me.
- [36:19]
A
Because it, there is that expectation that it should be easy. It's not. It's a real journey and there's lots of twists and turns with it, but it's finding that alignment and it's finding what's right for you and that's what's really key.
- [36:33]
B
So thank you very much to help you. That was, that was key. That really was. I'm not just saying that because it's your podcast like that. I genuinely mean that. It, having your help and support with it is what made a massive difference to me because it wasn't just me on my own struggling along and you know, getting very disheartened. And I knew I had that. I had those like anchor checkpoints so I could come back and had a routine of when I'd get my next sort of booster shot, if you like. Of.
- [37:02]
A
Yeah, that's it. Momentum. Yeah, it's tough on your own. It's really tough on your own. And the thing is is that that program, there'll be information on it in the show notes, guys, but that program is designed to make it as accessible as possible. Amy was one of those people that I was like, please sign up for this because don't get in my way by, by not signing up because I know I can help you. So you know, don't, don't mess along. You do get access to check ins with me as well during, during that program. So you know, it is well worth just taking that, that step if you are wanting to get, get things off the ground and move things forward. So thank you so much for joining us, Amy. All the best in the future and thank you so much for sharing your journey. So that's it from this week's episode, guys. I hope you have enjoyed it. If you have, then please do rate us and subscribe that every little helps. In the meantime guys, I hope you have a great rest of your week. I will be here same time again next week on a solo app episode sharing more tips and insights into running your own business. I hope you have a great rest of your week and I will see you again next week. Bye for now.