Max Chernov built a YouTube channel interviewing expats, entrepreneurs and billionaires across Asia. Born in Russia, lived in eight countries, and now calls Singapore home. We talk about living in Singapore, what it really costs to be a full-time creator, what billionaires actually teach you about success, and why so many foreigners never leave the expat bubble.

TODAY'S GUEST

🌐 YouTube: https://youtube.com/@maxchernov?si=CUL57DUDlixzjf5A

🌐Instagram: instagram.com/chernov_networking

🌐 LinkedIn: linkedin.com/in/maxchernov

CONNECT WITH ME

🌐 LinkedIn: www.linkedin.com/in/nicoleleethisisme

🌐 Instagram & TikTok: @nicoleleethisisme

🌐 YouTube: www.youtube.com/@nicoleleethisisme

🌐 Spotify:

https://open.spotify.com/show/5uRGujeye6cPVvaIGsAt7p?si=91942ccd3c054c1e

🌐 Apple Podcasts: https://podcasts.apple.com/us/podcast/you-never-know-with-nicole-lee/id1789080795

🌐 Website: www.youneverknow.co

🌐 Partnership & Speaking Enquiries: nicole@youneverknow.co

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TIMESTAMPS

00:27 Introduction

01:02 From Russia to Finding Home in Singapore

03:56 Embracing Local Culture as an Expat

05:56 The Upside of Singapore’s Predictability

09:21 What Travel Teaches

12:19 The Reality of Being a YouTuber

14:41 From Street Interviews to Meeting Billionaires

17:54 What Successful People All Have in Common

21:55 Inside the Backstage Circle

25:35 Why Creators Should Be Creative and Business-Savvy

29:46 What It Takes to be a Successful YouTuber

33:31 How Do You Find Your Passion in Life?

40:48 What You Never Know Means to Max

💌 I'm Nicole Lee. I spent more than a decade in private banking, took a leap of faith into fintech, walked away without a job while navigating a defining life transition — and started the You Never Know Podcast to have real conversations that challenge the way we think, what we believe, and how we live. Today, I'm also a moderator, speaker, and podcast producer — partnering with visionary leaders and businesses to shape strategic narratives through authentic storytelling.

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